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- Merle Norman Cosmetics
Brand page · Personal Care · United States
Merle Norman Cosmetics traffic, ads & competitors 107k visits a month, 45 active Meta ads, Gravity score 542.
Merle Norman Cosmetics — Merle Norman Cosmetics is an American cosmetics company that develops, manufactures and distributes skincare products, makeup, and color cosmetics. In September 2026 merlenorman.com drew an estimated 107k visits, down 8% on the month before. It ranks #738 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Merle Norman Cosmetics is an American cosmetics company that develops, manufactures and distributes skincare products, makeup, and color cosmetics.
01 · Traffic
Merle Norman Cosmetics website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merle Norman Cosmetics drew an estimated 107k visits in September 2026, down 8% on the month before and down 11% over three months.
- Worldwide#88,232of 4.5m sites · Top 5%
- In United States#28,952of 1.2m sites · Top 5%
- Personal Care, worldwide#4,325of 215,119 brands · Top 5%
- Personal Care, United States#738of 33,626 brands · Top 5%
107k
estimated visits in September
1 mo ▼ −8.0%4 mo ▼ −11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Merle Norman Cosmetics reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merle Norman Cosmetics holds 3.9 out of 5 on Trustpilot over 8 reviews, 1 of them in the last twelve months: 38% of customers give five stars and 63% one star.
Beauty Supply Store Cosmetics Store Beauty Product Supplier Cosmetics Industry Cosmetic Products Manufacturer Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Merle Norman Cosmetics best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Merle Norman Cosmetics's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Merle Norman Cosmetics in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Merle Norman Cosmetics ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merle Norman Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Merle Norman CosmeticsMerle Norman Cosmetics7 Oct 2026image
Merle Norman CosmeticsMerle Norman Cosmetics7 Oct 2026image
Merle Norman Cosmetics (@merlenormaninc) • Instagram photos and videosMerle Norman Cosmetics5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026张永峰verified
Text ad21 Oct 2026李菊verified
Text ad21 Oct 2026Merle Norman Cosmetics, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Merle Norman Cosmetics influencers
The creators who tag @merlenormaninc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merlenormaninc on Instagram, led by CHARLESTON BRIDAL HAIR & MAKEUP (10.8k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHARLESTON BRIDAL HAIR & MAKEUP@hairbykelrhodes · 🇺🇸 US | Beauty cosmetics skincare Creator | 10.8k | 1.7% | 7 | Tagged @merlenormaninc |
06 · Competitors according to Gravity
Merle Norman Cosmetics competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merle Norman Cosmetics among Personal Care brands in the United States. The closest is NOBLE PANACEA, then Paula's Choice, 토니모리 TONYMOLY, medicube.sa, CeraVe, CeraVe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NOBLE PANACEAnoblepanacea.com | |||||||
| Paula's Choicepaulaschoice-eu.com | |||||||
| 토니모리 TONYMOLYtonymoly.com | |||||||
| medicube.samedicube.sa | |||||||
| CeraVecerave.com.au | |||||||
| CeraVecerave.co.uk |
07 · Company
Who is behind Merle Norman Cosmetics?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merle Norman Cosmetics is a company based in United States, founded in 1931 according to LinkedIn, on a domain registered in February 1998. It employs about 1,309 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1931, per LinkedIn
- Domain registered
- 18 Feb 1998
- Employees
- 1,309 on LinkedIn
- Own store
- merlenorman.com · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merle Norman Cosmetics
What people ask Google about Merle Norman Cosmetics.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merle Norman Cosmetics a legit company?
According to Gravity by Benchr, Merle Norman Cosmetics is a brand based in the United States: its website has existed since February 1998, it sells on a Salesforce_commerce store, it employs 1,309 people on LinkedIn, it has 44,646 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Merle Norman Cosmetics sell?
Merle Norman Cosmetics is an American cosmetics company that develops, manufactures and distributes skincare products, makeup, and color cosmetics. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Merle Norman Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Merle Norman Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check merlenorman.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Merle Norman Cosmetics?
Merle Norman Cosmetics sells on its own website, merlenorman.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Merle Norman Cosmetics?
Gravity by Benchr records a company based in United States, founded in 1931 according to LinkedIn, on a domain registered in 1998, with 1,309 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Merle Norman Cosmetics doing well?
Not at the moment. Gravity by Benchr estimates about 107,400 visits to merlenorman.com in September 2026, down 8% in a month and down 11% over three months. Merle Norman Cosmetics ranks #738 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merle Norman Cosmetics use?
Gravity by Benchr identifies merlenorman.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Merle Norman Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Merle Norman Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Merle Norman Cosmetics ranks #738 of 33,626 by estimated traffic. Its closest competitors on the same market are NOBLE PANACEA, Paula's Choice, 토니모리 TONYMOLY, medicube.sa and CeraVe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merle Norman Cosmetics.