Brand page · Toys · United Kingdom
Merlins Miniatures: 49.5K visits a month, 36 active Meta ads, Gravity score 657.
Merlins Miniatures — Merlins Miniatures is a shop that sells new and used Warhammer miniatures, hobby supplies, books, and tabletop games. They offer products for collectors, painters, and gamers including Warhammer 40K, Age of Sigmar, D&D, and other wargaming brands. In September 2026 merlinsminiatures.co.uk drew an estimated 49.5K visits, down 12% on the month before. It ranks #108 of 2,441 Toys brands in United Kingdom and holds a 4.8 Trustpilot rating over 127 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Toys brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Merlins Miniatures is a shop that sells new and used Warhammer miniatures, hobby supplies, books, and tabletop games. They offer products for collectors, painters, and gamers including Warhammer 40K, Age of Sigmar, D&D, and other wargaming brands.
01 · Traffic
How much traffic Merlins Miniatures gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merlins Miniatures drew an estimated 49.5K visits in September 2026, down 12% on the month before and down 30% over three months.
- Worldwide#171,454of 4.5M sites · Top 5%
- In United Kingdom#9,014of 192K sites · Top 5%
- Toys, worldwide#1,857of 50,509 brands · Top 5%
- Toys, United Kingdom#108of 2,441 brands · Top 5%
49.5K
estimated visits in September
1 mo ▼ −11.9%4 mo ▼ −30.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Merlins Miniatures.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merlins Miniatures holds 4.8 out of 5 on Trustpilot over 127 reviews, 26 of them in the last twelve months: 98% of customers give five stars and 1% one star. That volume places Merlins Miniatures in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Merlins Miniatures sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Merlins Miniatures sells on Shopify, 61% of its catalogue in stock. The best seller is Ultramarines Dice Set - Brand New - Warhammer 40K Games Workshop, at £19.50, followed by The Wicked And The Warped - Hardback - Warhammer 40K - Black Library - Brand New and Iron Warriors Dice Set - Warhammer 40K - Games Workshop - Brand New.
#1Ultramarines Dice Set - Brand New - Warhammer 40K Games WorkshopMerlins Miniatures£19.50In stock
#2The Wicked And The Warped - Hardback - Warhammer 40K - Black Library - Brand NewMerlins Miniatures£18.70In stock
#3Iron Warriors Dice Set - Warhammer 40K - Games Workshop - Brand NewMerlins Miniatures£17.55In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Merlins Miniatures in its comparison group.
- Average rating
- 4.98 / 5
- Rated products
- 0% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$39.69
- Currency
- GBP
04 · Ads
What Merlins Miniatures is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merlins Miniatures runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Got Old Warhammer Minis? Sell Them to Us!Merlin's Miniatures1 Oct 2026image
default_collection_headlineMerlin's Miniatures22 Sept 2026image
Merlin's MiniaturesMerlin's Miniatures9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Merlin's Miniaturesverified
Text ad20 Oct 2026Merlin's Miniaturesverified
Text ad20 Oct 2026Merlin's Miniaturesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Merlins Miniatures.
The creators who tag @merlins_miniatures on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merlins_miniatures on Instagram, led by Archies Forge (16.7K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AArchies Forge@archies_forge · 🇬🇧 GB | Decoration garden diy Creator | 16.7K | 2.2% | 1 | Tagged @merlins_miniatures |
06 · Competitors according to Gravity
Who Merlins Miniatures competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merlins Miniatures among Toys brands in United Kingdom. The closest is GameGuru, then toysngeek.co.uk, Harlequins Games, Blind Box Empire, Real Merch, Snaps.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GameGurugameguru.co.uk | |||||||
| toysngeek.co.uktoysngeek.co.uk | |||||||
| Harlequins Gamesharlequinsgames.com | |||||||
| Blind Box Empireblindboxempire.com | |||||||
| Real Merchreal-merch.com | |||||||
| Snapssnapsgames.co.uk |
07 · Company
The company behind Merlins Miniatures.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merlins Miniatures is a company based in Chichester, United Kingdom, on a domain registered in January 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Chichester
- Founded
- Data not available
- Domain registered
- 6 Jan 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merlinsminiatures.co.uk · Shopify · GBP
- Catalogue
- 485 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merlins Miniatures
What people ask Google about Merlins Miniatures.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merlins Miniatures a legit company?
According to Gravity by Benchr, Merlins Miniatures is a brand based in Chichester, United Kingdom: its website has existed since January 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 31,458 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Merlins Miniatures reviews: is it worth it?
Customers rate Merlins Miniatures 4.8 out of 5 on Trustpilot over 127 reviews, 26 of them in the last twelve months: 98% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Merlins Miniatures known for?
Merlins Miniatures is a shop that sells new and used Warhammer miniatures, hobby supplies, books, and tabletop games. They offer products for collectors, painters, and gamers including Warhammer 40K, Age of Sigmar, D&D, and other wargaming brands. Gravity by Benchr classifies it under Toys, with Battle Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Merlins Miniatures prices: how much is it?
Merlins Miniatures' best seller, Ultramarines Dice Set - Brand New - Warhammer 40K Games Workshop, sells £19.50 on merlinsminiatures.co.uk. 61% of the catalogue is in stock. Gravity does not track prices daily: check merlinsminiatures.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Merlins Miniatures have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Merlins Miniatures advertises on Facebook and Instagram and on Google, where its offers often run. Check merlinsminiatures.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Merlins Miniatures?
Merlins Miniatures sells on its own website, merlinsminiatures.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Merlins Miniatures?
Gravity by Benchr records a company based in Chichester, United Kingdom, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Merlins Miniatures growing?
Not at the moment. Gravity by Benchr estimates about 49,500 visits to merlinsminiatures.co.uk in September 2026, down 12% in a month and down 30% over three months. Merlins Miniatures ranks #108 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merlins Miniatures use?
Gravity by Benchr identifies merlinsminiatures.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Merlins Miniatures spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Merlins Miniatures on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Merlins Miniatures ranks #108 of 2,441 by estimated traffic. Its closest competitors on the same market are GameGuru, toysngeek.co.uk, Harlequins Games, Blind Box Empire, Real Merch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merlins Miniatures.