Brand page · Clothing · United States
Mermaid Way: 49.4k visits a month, 2 active Meta ads, Gravity score 485.
Mermaid Way — Mermaid Way is a bold women's fashion brand creating head-turning looks since 2016, specializing in trendy women's dresses, heels, and party outfits. In September 2026 mermaidway.com drew an estimated 49.4k visits, up 27% on the month before. It ranks #2,808 of 97,158 Clothing brands in United States and holds a 2.3 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mermaid Way is a bold women's fashion brand creating head-turning looks since 2016, specializing in trendy women's dresses, heels, and party outfits.
01 · Traffic
How much traffic Mermaid Way gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mermaid Way drew an estimated 49.4k visits in September 2026, up 27% on the month before and up 162% over three months.
- Worldwide#171,919of 4.5m sites · Top 5%
- In United States#55,042of 1.2m sites · Top 5%
- Clothing, worldwide#16,541of 459,295 brands · Top 5%
- Clothing, United States#2,808of 97,158 brands · Top 5%
49.4k
estimated visits in September
1 mo ▲ +26.7%4 mo ▲ +162.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mermaid Way.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mermaid Way holds 2.3 out of 5 on Trustpilot over 24 reviews, 9 of them in the last twelve months: 17% of customers give five stars and 75% one star. That volume places Mermaid Way in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Swimwear Store Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mermaid Way sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mermaid Way sells on Shopify, 84% of its catalogue in stock. The best seller is BouChic Pleated Shirt Mini Dress with Floral Belt, at US$109.00, followed by Galaxy Silver Glitter Wrap Around Bow Heels and Obsessed Pointed Toe Crystal Brooch Black Heels.
#1BouChic Pleated Shirt Mini Dress with Floral BeltMermaid WayUS$109.00In stock
#2Galaxy Silver Glitter Wrap Around Bow HeelsMermaid WayUS$59.00In stock
#3Obsessed Pointed Toe Crystal Brooch Black HeelsMermaid WayUS$139.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mermaid Way in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 52% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$138.00
- Currency
- USD
04 · Ads
What Mermaid Way is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mermaid Way runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
Self Love Metallic Mesh Crystal Straps Mini DressMermaid Way24 Sept 2026image
Monte Carlo Chainmail Mini DressMermaid Way21 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad19 Oct 2026Iuliia Pukhalskaiaverified
Text ad19 Oct 2026Iuliia Pukhalskaiaverified
Text ad19 Oct 2026Iuliia Pukhalskaiaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mermaid Way.
The creators who tag @mermaid_way on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mermaid_way on Instagram, led by Crissy (62.9k followers, 5.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCrissy@crissykhan · 🇺🇸 US | Parenting family Creator | 62.9k | 5.7% | 1 | Tagged @mermaid_way |
06 · Competitors according to Gravity
Who Mermaid Way competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mermaid Way among Clothing brands in United States. The closest is Kiyonna, then Kitteny, Japparel, Hazel The Label, Jazz It Up Boutique, SunsetFashionLA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kiyonnakiyonna.com | |||||||
| Kittenykitteny.com | |||||||
| Jappareljapparelny.com | |||||||
| Hazel The Labelhazelthelabel.com | |||||||
| Jazz It Up Boutiquejazzitupboutique.com | |||||||
| SunsetFashionLAsunsetfashionla.com |
07 · Company
The company behind Mermaid Way.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mermaid Way is a company based in Miami, United States, on a domain registered in May 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miami
- Founded
- Data not available
- Domain registered
- 19 May 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mermaidway.com · Shopify · USD
- Catalogue
- 86 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mermaid Way
What people ask Google about Mermaid Way.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mermaid Way legit?
According to Gravity by Benchr, Mermaid Way is a brand based in Miami, United States: its website has existed since May 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 292,377 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mermaid Way reviews: is it worth it?
Customers rate Mermaid Way 2.3 out of 5 on Trustpilot over 24 reviews, 9 of them in the last twelve months: 17% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mermaid Way known for?
Mermaid Way is a bold women's fashion brand creating head-turning looks since 2016, specializing in trendy women's dresses, heels, and party outfits. Gravity by Benchr classifies it under Clothing, with Dresses making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mermaid Way expensive?
Mermaid Way's best seller, BouChic Pleated Shirt Mini Dress with Floral Belt, sells US$109.00 on mermaidway.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check mermaidway.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mermaid Way promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mermaid Way advertises on Facebook and Instagram and on Google, where its offers often run. Check mermaidway.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mermaid Way?
Mermaid Way sells on its own website, mermaidway.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mermaid Way?
Gravity by Benchr records a company based in Miami, United States, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mermaid Way growing?
Yes. Gravity by Benchr estimates about 49,400 visits to mermaidway.com in September 2026, up 27% in a month and up 162% over three months. Mermaid Way ranks #2,808 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mermaid Way use?
Gravity by Benchr identifies mermaidway.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mermaid Way spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mermaid Way on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Mermaid Way ranks #2,808 of 97,158 by estimated traffic. Its closest competitors on the same market are Kiyonna, Kitteny, Japparel, Hazel The Label and Jazz It Up Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mermaid Way.