Brand page · Shoes · United States
Merrell: 4.4M visits a month, 43 active Meta ads, Gravity score 624.
Merrell — Merrell is an outdoor footwear and apparel brand that designs innovative, rigorously-tested products for hiking and urban exploration. In September 2026 merrell.com drew an estimated 4.4M visits, up 11% on the month before. It ranks #4 of 6,771 Shoes brands in United States and holds a 1.6 Trustpilot rating over 824 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Shoes brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Merrell is an outdoor footwear and apparel brand that designs innovative, rigorously-tested products for hiking and urban exploration.
01 · Traffic
How much traffic Merrell gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merrell drew an estimated 4.4M visits in September 2026, up 11% on the month before and up 28% over three months.
- Worldwide#4,400of 4.5M sites · Top 1%
- In United States#1,504of 1.2M sites · Top 1%
- Shoes, worldwide#39of 46,962 brands · Top 1%
- Shoes, United States#4of 6,771 brands · Top 1%
4.4M
estimated visits in September
1 mo ▲ +10.5%4 mo ▲ +27.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Merrell.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merrell holds 1.6 out of 5 on Trustpilot over 824 reviews, 138 of them in the last twelve months: 11% of customers give five stars and 74% one star. That volume places Merrell in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Boot Store Clothing Store Activewear Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Merrell sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Merrell's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Merrell in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Merrell is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merrell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Commandez dès maintenantMerrell5 Oct 2026video
Jusqu’à -40 %Merrell5 Oct 2026image
Jusqu’à -40 %Merrell5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Wolverine Europe Retail BVverified
Text ad19 Oct 2026Wolverine World Wide Incverified
Text ad19 Oct 2026Wolverine World Wide Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Merrell.
The creators who tag @merrelleu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merrelleu on Instagram, led by Frédéric Tranchand (12.9K followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrédéric Tranchand@fredtranchand · 🇫🇷 FR | Fitness sport bodybuilding Creator | 12.9K | 4.8% | 12 | Tagged @merrelleu |
06 · Competitors according to Gravity
Who Merrell competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merrell among Shoes brands in United States. The closest is it.garmont.com, then SCARPA, lasportiva.com, inov-8.com, nnormal.com, Official KEEN® Site.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| it.garmont.comit.garmont.com | |||||||
| SCARPAscarpa.co.uk | |||||||
| lasportiva.comlasportiva.com | |||||||
| inov-8.cominov-8.com | |||||||
| nnormal.comnnormal.com | |||||||
| Official KEEN® Sitekeenfootwear.ca |
07 · Company
The company behind Merrell.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merrell is a company based in United States, on a domain registered in February 1995. It employs about 563 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 20 Feb 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 563 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merrell.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merrell
What people ask Google about Merrell.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merrell legit or a scam?
According to Gravity by Benchr, Merrell is a brand based in United States: its website has existed since February 1995, it sells on a Salesforce_commerce store, it employs 563 people on LinkedIn, it has 179,552 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Merrell reviews: is it worth it?
Customers rate Merrell 1.6 out of 5 on Trustpilot over 824 reviews, 138 of them in the last twelve months: 11% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Merrell?
Merrell is an outdoor footwear and apparel brand that designs innovative, rigorously-tested products for hiking and urban exploration. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Merrell promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Merrell advertises on Facebook and Instagram and on Google, where its offers often run. Check merrell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Merrell?
Merrell sells on its own website, merrell.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Merrell?
Gravity by Benchr records a company based in United States, whose domain was registered in 1995, with 563 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Merrell growing?
Yes. Gravity by Benchr estimates about 4,363,100 visits to merrell.com in September 2026, up 11% in a month and up 28% over three months. Merrell ranks #4 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merrell use?
Gravity by Benchr identifies merrell.com as a Salesforce_commerce store. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Merrell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Merrell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Merrell ranks #4 of 6,771 by estimated traffic. Its closest competitors on the same market are it.garmont.com, SCARPA, lasportiva.com, inov-8.com, nnormal.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merrell.