Brand page · Shoes
Merrell: 61.7k visits a month, 16 active Meta ads.
Merrell — Merrell is a footwear and apparel brand that specializes in outdoor activities like hiking, trail running, and walking. The company offers products for men, women, and children including sandals, sneakers, boots, and clothing. In September 2026 merrell.pt drew an estimated 61.7k visits, down 12% on the month before. It ranks #9 of 238 Shoes brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Merrell is a footwear and apparel brand that specializes in outdoor activities like hiking, trail running, and walking. The company offers products for men, women, and children including sandals, sneakers, boots, and clothing.
01 · Traffic
How much traffic Merrell gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merrell drew an estimated 61.7k visits in September 2026, down 12% on the month before and up 117% over three months.
- Worldwide#142,129of 4.5m sites · Top 5%
- In Portugal#580of 21.8k sites · Top 5%
- Shoes, worldwide#2,988of 46,962 brands · Top 10%
- Shoes, Portugal#9of 238 brands · Top 5%
61.7k
estimated visits in September
1 mo ▼ −11.6%4 mo ▲ +116.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Merrell.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merrell holds 2.5 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 83% one star.
Boot Store Shoe Store Clothing Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Merrell sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Merrell's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Merrell in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Merrell is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merrell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
MerrellMerrell29 Sept 2026image
MerrellMerrell29 Sept 2026image
MOAB 3 MID GTXMerrell25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Oh My Digital, Ldaverified
Image ad19 Oct 2026Oh My Digital, Ldaverified
Image ad19 Oct 2026Oh My Digital, Ldaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Merrell.
The creators who tag @merrellportugal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merrellportugal on Instagram, led by Ricardo Teixeira (26k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRicardo Teixeira@nrteixeira · 🇵🇹 PT | Fitness sport bodybuilding Creator | 26k | 0.1% | 7 | Tagged @merrellportugal |
06 · Competitors according to Gravity
Who Merrell competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merrell among Shoes brands. The closest is bmai-running.ru, then Letoon, kubotastore.pl, Twigy, Reverse, Common Projects.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bmai-running.rubmai-running.ru | |||||||
| Letoonletoonsport.com | |||||||
| kubotastore.plkubotastore.pl | |||||||
| Twigytwigy.com | |||||||
| Reversereverse.ro | |||||||
| Common Projectscommonprojects.com |
07 · Company
The company behind Merrell.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merrell is an e-commerce brand. It employs about 563 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 563 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merrell.pt · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merrell
What people ask Google about Merrell.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merrell legit?
According to Gravity by Benchr, Merrell is a brand: it sells on a Woocommerce store, it employs 563 people on LinkedIn, it has 42,790 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Merrell sell?
Merrell is a footwear and apparel brand that specializes in outdoor activities like hiking, trail running, and walking. The company offers products for men, women, and children including sandals, sneakers, boots, and clothing. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Does Merrell have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Merrell advertises on Facebook and Instagram and on Google, where its offers often run. Check merrell.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Merrell?
Merrell sells on its own website, merrell.pt, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Merrell?
Gravity by Benchr records a company, with 563 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Merrell doing well?
Yes. Gravity by Benchr estimates about 61,700 visits to merrell.pt in September 2026, down 12% in a month and up 117% over three months. Merrell ranks #9 of 238 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merrell use?
Gravity by Benchr identifies merrell.pt as a Woocommerce store. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.
How much does Merrell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Merrell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, Merrell ranks #9 of 238 by estimated traffic. Its closest competitors on the same market are bmai-running.ru, Letoon, kubotastore.pl, Twigy and Reverse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merrell.