Brand page · Personal Care
Merwave traffic, ads & competitors 95.5k visits a month, 311 active Meta ads.
Merwave — Merwave is a hair care brand that creates products specifically for wavy hair women, offering lightweight formulas that transform hair into soft, defined beach waves without frizz. In September 2026 merwave.co.uk drew an estimated 95.5k visits, down 2% on the month before. It ranks #193 of 8,226 Personal Care brands and holds a 4.7 Trustpilot rating over 2,543 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Merwave is a hair care brand that creates products specifically for wavy hair women, offering lightweight formulas that transform hair into soft, defined beach waves without frizz.
01 · Traffic
Merwave website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merwave drew an estimated 95.5k visits in September 2026, down 2% on the month before and down 24% over three months.
- Worldwide#97,405of 4.5m sites · Top 5%
- In United Kingdom#5,074of 192k sites · Top 5%
- Personal Care, worldwide#4,805of 215,119 brands · Top 5%
- Personal Care, United Kingdom#193of 8,226 brands · Top 5%
95.5k
estimated visits in September
1 mo ▼ −2.5%4 mo ▼ −23.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Merwave reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merwave holds 4.7 out of 5 on Trustpilot over 2,543 reviews, 543 of them in the last twelve months: 84% of customers give five stars and 7% one star. That volume places Merwave in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Merwave best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Merwave sells on Shopify, 100% of its catalogue in stock. The best seller is Wavy Hair Starter Kit, at £65.00, followed by Refresh Spray and Cast Foam.
#1Wavy Hair Starter KitMerwave£65.00In stock
#2Refresh SprayMerwave£17.00In stock
#3Cast FoamMerwave£17.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Merwave in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 88% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$34.41
- Currency
- GBP
04 · Ads
Merwave ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merwave runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2025 (image, text, video).
5 Signs Your Hair Is WavyMerwave8 Oct 2026video
Hickey or burnt neck?Merwave8 Oct 2026video
Wavy Hair Isn't CurlyMerwave8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Merwaveverified
Text ad1 May 2026Merwaveverified
Text ad1 May 2026Merwaveverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Merwave influencers
The creators who tag @merwaveofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merwaveofficial on Instagram, led by Richard James ✂️ The Curl Cutter (207k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRichard James ✂️ The Curl Cutter@cyrl_cymru · 🇬🇧 GB | Beauty cosmetics skincare Creator | 207k | 1.8% | 2 | Tagged @merwaveofficial |
06 · Competitors according to Gravity
Merwave competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merwave among Personal Care brands. The closest is Luxeny, then CURLSMITH, Poseidon Hair, KAYLAKIMKAY, HÅRFARVEFABRIKKEN, pH Lab.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Luxenyluxeny.cl | |||||||
| CURLSMITHeu.curlsmith.com | |||||||
| Poseidon Hairposeidonhair.com | |||||||
| KAYLAKIMKAYkaylakimkay.com | |||||||
| HÅRFARVEFABRIKKENhaarfarvefabrikken.dk | |||||||
| pH Labphlabhair.com |
07 · Company
Who is behind Merwave?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merwave is an e-commerce brand, on a domain registered in April 2020.
- Domain registered
- 29 Apr 2020
- Own store
- merwave.co.uk · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merwave
What people ask Google about Merwave.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merwave a legit company?
According to Gravity by Benchr, Merwave is a brand: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 73,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Merwave reviews
Customers rate Merwave 4.7 out of 5 on Trustpilot over 2,543 reviews, 543 of them in the last twelve months: 84% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Merwave?
Merwave is a hair care brand that creates products specifically for wavy hair women, offering lightweight formulas that transform hair into soft, defined beach waves without frizz. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Merwave prices: how much is it?
Merwave's best seller, Wavy Hair Starter Kit, sells £65.00 on merwave.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check merwave.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Merwave have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Merwave advertises on Facebook and Instagram and on Google, where its offers often run. Check merwave.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Merwave?
Merwave sells on its own website, merwave.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Merwave?
Gravity by Benchr records a company, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Merwave growing?
Not at the moment. Gravity by Benchr estimates about 95,500 visits to merwave.co.uk in September 2026, down 2% in a month and down 24% over three months. Merwave ranks #193 of 8,226 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merwave use?
Gravity by Benchr identifies merwave.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
How much does Merwave spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Merwave on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Merwave ranks #193 of 8,226 by estimated traffic. Its closest competitors on the same market are Luxeny, CURLSMITH, Poseidon Hair, KAYLAKIMKAY and HÅRFARVEFABRIKKEN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merwave.