Brand page · Food Items · Italy
METRO Italia traffic, ads & competitors 1.2m visits a month, 47 active Meta ads.
METRO Italia — METRO Italia is a wholesale company specializing in the Horeca sector with 3,800 employees and 46 stores across 16 Italian regions, offering various purchasing methods including delivery, Cash and Carry, and online marketplace services. In September 2026 metro.it drew an estimated 1.2m visits, down 5% on the month before. It ranks #3 of 1,598 Food Items brands in Italy and holds a 2.4 Trustpilot rating over 275 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
METRO Italia is a wholesale company specializing in the Horeca sector with 3,800 employees and 46 stores across 16 Italian regions, offering various purchasing methods including delivery, Cash and Carry, and online marketplace services.
01 · Traffic
METRO Italia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
METRO Italia drew an estimated 1.2m visits in September 2026, down 5% on the month before and down 17% over three months.
- Worldwide#12,866of 4.5m sites · Top 1%
- In Italy#334of 138k sites · Top 1%
- Food Items, worldwide#287of 260,714 brands · Top 1%
- Food Items, Italy#3of 1,598 brands · Top 1%
1.2m
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
METRO Italia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
METRO Italia holds 2.4 out of 5 on Trustpilot over 275 reviews, 66 of them in the last twelve months: 32% of customers give five stars and 61% one star. That volume places METRO Italia in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
METRO Italia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read METRO Italia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places METRO Italia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
METRO Italia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
METRO Italia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
METRO ItaliaMETRO Italia6 Oct 2026image
METRO ItaliaMETRO Italia6 Oct 2026image
METRO ItaliaMETRO Italia6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026METRO Markets GmbHverified
Text ad21 Oct 2026METRO Markets GmbHverified
Text ad21 Oct 2026METRO Markets GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
METRO Italia influencers
The creators who tag @metroitalia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @metroitalia on Instagram, led by Dr. Steffen Greubel (13.7k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDr. Steffen Greubel@steffen_greubel · INTL | Entrepreneurship startups Creator | 13.7k | 1.8% | 6 | Tagged @metroitalia |
06 · Competitors according to Gravity
METRO Italia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for METRO Italia among Food Items brands in Italy. The closest is METRO Türkiye, then Makro Nederland, HANOS, Transgourmet Schweiz, CHEFS CULINAR, The Mart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| METRO Türkiyemetro-tr.com | |||||||
| Makro Nederlandmakro.nl | |||||||
| HANOShanos.nl | |||||||
| Transgourmet Schweiztransgourmet.ch | |||||||
| CHEFS CULINARchefsculinar.de | |||||||
| The Martthemart.gr |
07 · Company
Who is behind METRO Italia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
METRO Italia is a company based in Italy, founded in 1972 according to LinkedIn, on a domain registered in June 1999. It employs about 1,677 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1972, per LinkedIn
- Domain registered
- 9 Jun 1999
- Status
- Operating
- Employees
- 1,677 on LinkedIn · 1,001-5,000
- Own store
- metro.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about METRO Italia
What people ask Google about METRO Italia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is METRO Italia legit or a scam?
According to Gravity by Benchr, METRO Italia is a brand based in Italy: its website has existed since June 1999, its Trustpilot profile is claimed by the brand, it employs 1,677 people on LinkedIn, it has 30,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
METRO Italia reviews
Customers rate METRO Italia 2.4 out of 5 on Trustpilot over 275 reviews, 66 of them in the last twelve months: 32% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is METRO Italia?
METRO Italia is a wholesale company specializing in the Horeca sector with 3,800 employees and 46 stores across 16 Italian regions, offering various purchasing methods including delivery, Cash and Carry, and online marketplace services. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a METRO Italia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: METRO Italia advertises on Facebook and Instagram and on Google, where its offers often run. Check metro.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns METRO Italia?
Gravity by Benchr records a company based in Italy, founded in 1972 according to LinkedIn, on a domain registered in 1999, with 1,677 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is METRO Italia growing?
Not at the moment. Gravity by Benchr estimates about 1,161,900 visits to metro.it in September 2026, down 5% in a month and down 17% over three months. METRO Italia ranks #3 of 1,598 Food Items brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does METRO Italia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for METRO Italia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Italy?
Among Food Items brands in Italy in the Gravity by Benchr index, METRO Italia ranks #3 of 1,598 by estimated traffic. Its closest competitors on the same market are METRO Türkiye, Makro Nederland, HANOS, Transgourmet Schweiz and CHEFS CULINAR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with METRO Italia.