Brand page · Clothing · Switzerland

Metro Boutique Top 5% worldwide Top 5% in Switzerland Top 5% in Clothing Top 5% in Clothing in Switzerland
metroboutique.ch·🇨🇭 Biel, Switzerland· Shopify

Metro Boutique: 55.2k visits a month, 16 active Meta ads, Gravity score 522.

Metro Boutique — Metro Boutique is a Swiss fashion retailer offering a wide range of clothing, shoes, and accessories for women, men, and children, featuring both own brands and well-known labels. In September 2026 metroboutique.ch drew an estimated 55.2k visits, down 32% on the month before. It ranks #25 of 1,159 Clothing brands in Switzerland.

metroboutique.ch@metroboutiqueofficial 57.9kLinkedIn 1.3kTrustpilot 3.6Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
55.2k
−32% vs. August 2026
Instagram followers
57.9k
419 posts · @metroboutiqueofficial
Trustpilot
3.6
6 reviews · 1 in 12 months
Meta ads
16
active · on Google since 2022
Products
99%
in stock · 763 collections
Rank in Switzerland
#25
of 1,159 in Clothing
LinkedIn
1.3k
followers · 133 employees
Earned media value
—
Data not available

Gravity score

522/ 1000 · 8 of 10 indicators rated
Brand Power624
Momentum428
Performance515

Percentiles within 37 peers: Clothing brands in Switzerland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Metro Boutique is a Swiss fashion retailer offering a wide range of clothing, shoes, and accessories for women, men, and children, featuring both own brands and well-known labels.

01 · Traffic

How much traffic Metro Boutique gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Metro Boutique drew an estimated 55.2k visits in September 2026, down 32% on the month before and down 22% over three months.

  • Worldwide#156,244of 4.5m sites · Top 5%
  • In Switzerland#731of 26.5k sites · Top 5%
  • Clothing, worldwide#15,078of 459,295 brands · Top 5%
  • Clothing, Switzerland#25of 1,159 brands · Top 5%
Monthly visitssource Sept 2026

55.2k

estimated visits in September

1 mo ▼ −31.5%4 mo ▼ −22.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Metro Boutique.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Metro Boutique holds 3.6 out of 5 on Trustpilot over 6 reviews, 1 of them in the last twelve months: 17% of customers give five stars and 67% one star.

Trustpilotread 21 Oct 2026
3.6TrustScore · 6 reviews · 1 in 12 months
5 ★17%
4 ★0%
3 ★17%
2 ★0%
1 ★67%

Men's Clothing Store Women's Clothing Store Shoe Store Couture Store Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Metro Boutique sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Metro Boutique sells on Shopify, 99% of its catalogue in stock. The best seller is Giftcard - Yellow + Multicolor, at CHF 50.00, followed by Giftcard - Yellow + Multicolor and Sweat shorts - Heather Grey.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops0%
Activewear0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing80%
Shoes8%
Clothing Accessories7%
Personal Care1%
Handbags, Wallets & Cases1%

The dominant category places Metro Boutique in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
1% of the catalogue
In stock
99%
Upper price quartile
US$84.18
Currency
CHF

05 · Influencers

Who talks about Metro Boutique.

The creators who tag @metroboutiqueofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @metroboutiqueofficial on Instagram, led by αℓєѕѕια ƒєяяι ℓóρєz 🇮🇹 | 🇪🇦 (13.9k followers, 2.9% engagement).

Influencersaccounts tagging @metroboutiqueofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
ααℓєѕѕια ƒєяяι ℓóρєz 🇮🇹 | 🇪🇦@la.lopez92 · INTLFashion style luxury Creator13.9k2.9%5Tagged @metroboutiqueofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Metro Boutique competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Metro Boutique among Clothing brands in Switzerland. The closest is jeaniuscloset.com, then ZEB, BACKSTAGE, Modehaus Ramelow, RLVNZ, Lagune.

CompetitorsClothing · Switzerland · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
jeaniuscloset.comjeaniuscloset.com
ZEBzeb.be
BACKSTAGEbackstageksa.com
Modehaus Ramelowramelow.com
RLVNZrlvnz.net
Lagunelagunecph.com
Competitors Gravity finds for Metro Boutique. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Metro Boutique with jeaniuscloset.com

07 · Company

The company behind Metro Boutique.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Metro Boutique is a company based in Biel, Switzerland, founded in 1987 according to LinkedIn. It employs about 133 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇨🇭 Switzerland · Biel
Founded
1987, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
133 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
metroboutique.ch · Shopify · CHF
Catalogue
763 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Metro Boutique

What people ask Google about Metro Boutique.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Metro Boutique legit or a scam?

According to Gravity by Benchr, Metro Boutique is a brand based in Biel, Switzerland: it sells on a Shopify store, it employs 133 people on LinkedIn, it has 57,903 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Metro Boutique?

Metro Boutique is a Swiss fashion retailer offering a wide range of clothing, shoes, and accessories for women, men, and children, featuring both own brands and well-known labels. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Metro Boutique cost?

Metro Boutique's best seller, Giftcard - Yellow + Multicolor, sells CHF 50.00 on metroboutique.ch. 99% of the catalogue is in stock. Gravity does not track prices daily: check metroboutique.ch before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Metro Boutique promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Metro Boutique advertises on Facebook and Instagram and on Google, where its offers often run. Check metroboutique.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Metro Boutique?

Metro Boutique sells on its own website, metroboutique.ch, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Metro Boutique?

Gravity by Benchr records a company based in Biel, Switzerland, founded in 1987 according to LinkedIn, with 133 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Metro Boutique growing?

Not at the moment. Gravity by Benchr estimates about 55,200 visits to metroboutique.ch in September 2026, down 32% in a month and down 22% over three months. Metro Boutique ranks #25 of 1,159 Clothing brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Metro Boutique use?

Gravity by Benchr identifies metroboutique.ch as a Shopify store (standard plan, not Shopify Plus), selling in CHF. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Metro Boutique spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Metro Boutique on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Switzerland?

Among Clothing brands in Switzerland in the Gravity by Benchr index, Metro Boutique ranks #25 of 1,159 by estimated traffic. Its closest competitors on the same market are jeaniuscloset.com, ZEB, BACKSTAGE, Modehaus Ramelow and RLVNZ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Metro Boutique.