Brand page · Clothing · United States
Mexicali Blues: 69.2k visits a month, 3 active Meta ads, Gravity score 458.
Mexicali Blues — Mexicali Blues is a Maine-based B Corp that sells ethically-sourced hippie clothing, bohemian home decor, and sterling silver gemstone jewelry. In September 2026 mexicaliblues.com drew an estimated 69.2k visits, down 9% on the month before. It ranks #2,119 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mexicali Blues is a Maine-based B Corp that sells ethically-sourced hippie clothing, bohemian home decor, and sterling silver gemstone jewelry.
01 · Traffic
How much traffic Mexicali Blues gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mexicali Blues drew an estimated 69.2k visits in September 2026, down 9% on the month before and down 8% over three months.
- Worldwide#128,693of 4.5m sites · Top 5%
- In United States#41,801of 1.2m sites · Top 5%
- Clothing, worldwide#12,452of 459,295 brands · Top 5%
- Clothing, United States#2,119of 97,158 brands · Top 5%
69.2k
estimated visits in September
1 mo ▼ −8.7%4 mo ▼ −8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mexicali Blues.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mexicali Blues holds 2.5 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Children's Clothing Store Women's Clothing Store Baby Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mexicali Blues sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mexicali Blues sells on Shopify, 97% of its catalogue in stock. The best seller is Recycled Silk Panel Curtain, at US$24.00, followed by Light Kit For Hanging Lanterns and Paper Star Lantern.
#1Recycled Silk Panel CurtainMexicali BluesUS$24.00In stock
#2Light Kit For Hanging LanternsMexicali BluesUS$12.00In stock
#3Paper Star LanternMexicali BluesUS$14.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mexicali Blues in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 42% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$30.00
- Currency
- USD
04 · Ads
What Mexicali Blues is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mexicali Blues runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Mexicali BluesMexicali Blues12 Sept 2026image
Mexicali BluesMexicali Blues26 Jun 2026image
Mexicali BluesMexicali Blues5 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Mexicali Blues Incverified
Text ad21 Oct 2026Mexicali Blues Incverified
Text ad20 Oct 2026Mexicali Blues Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mexicali Blues.
The creators who tag @mexicaliblues on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mexicaliblues on Instagram, led by eleanor rossッ (41.4k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| eeleanor rossッ@eleanorhross · 🇺🇸 US | Fashion style luxury Creator | 41.4k | 1.8% | 1 | Tagged @mexicaliblues |
06 · Competitors according to Gravity
Who Mexicali Blues competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mexicali Blues among Clothing brands in United States. The closest is OAK + FORT USA, then Nectar Clothing, Secondhand Stare, SASH Clothing Bar, Betts and Coops Boutique, Ktache.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OAK + FORT USAoakandfort.com | |||||||
| Nectar Clothingnectarclothing.com | |||||||
| Secondhand Staresecondhandstare.com | |||||||
| SASH Clothing Barsashclothingbar.com | |||||||
| Betts and Coops Boutiquebettsandcoopsboutique.com | |||||||
| Ktachektache.com |
07 · Company
The company behind Mexicali Blues.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mexicali Blues is a company based in Newcastle, United States, founded in 1988 according to LinkedIn, on a domain registered in June 1996. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Newcastle
- Founded
- 1988, per LinkedIn
- Domain registered
- 29 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mexicaliblues.com · Shopify · USD
- Catalogue
- 148 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mexicali Blues
What people ask Google about Mexicali Blues.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mexicali Blues a legit company?
According to Gravity by Benchr, Mexicali Blues is a brand based in Newcastle, United States: its website has existed since June 1996, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 48,745 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Mexicali Blues?
Mexicali Blues is a Maine-based B Corp that sells ethically-sourced hippie clothing, bohemian home decor, and sterling silver gemstone jewelry. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mexicali Blues prices: how much is it?
Mexicali Blues' best seller, Recycled Silk Panel Curtain, sells US$24.00 on mexicaliblues.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check mexicaliblues.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mexicali Blues have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mexicali Blues advertises on Facebook and Instagram and on Google, where its offers often run. Check mexicaliblues.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mexicali Blues?
Mexicali Blues sells on its own website, mexicaliblues.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mexicali Blues?
Gravity by Benchr records a company based in Newcastle, United States, founded in 1988 according to LinkedIn, on a domain registered in 1996, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mexicali Blues growing?
Not at the moment. Gravity by Benchr estimates about 69,200 visits to mexicaliblues.com in September 2026, down 9% in a month and down 8% over three months. Mexicali Blues ranks #2,119 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mexicali Blues use?
Gravity by Benchr identifies mexicaliblues.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mexicali Blues spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mexicali Blues on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Mexicali Blues ranks #2,119 of 97,158 by estimated traffic. Its closest competitors on the same market are OAK + FORT USA, Nectar Clothing, Secondhand Stare, SASH Clothing Bar and Betts and Coops Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mexicali Blues.