Brand page · Hardware Accessories · United Kingdom
MG&Co.: 98.2k visits a month, 70 active Meta ads, Gravity score 629.
MG&Co. — MG&Co. is a brand offering unique homewares designed by founder Matilda Goad, featuring a collection of hardware, lighting, and homewares with enduring appeal. In September 2026 mgco.com drew an estimated 98.2k visits, up 18% on the month before. It ranks #7 of 724 Hardware Accessories brands in United Kingdom and holds a 4.1 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Hardware Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MG&Co. is a brand offering unique homewares designed by founder Matilda Goad, featuring a collection of hardware, lighting, and homewares with enduring appeal.
01 · Traffic
How much traffic MG&Co. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MG&Co. drew an estimated 98.2k visits in September 2026, up 18% on the month before and up 1% over three months.
- Worldwide#95,187of 4.5m sites · Top 5%
- In United Kingdom#4,948of 192k sites · Top 5%
- Hardware Accessories, worldwide#135of 17,290 brands · Top 1%
- Hardware Accessories, United Kingdom#7of 724 brands · Top 1%
98.2k
estimated visits in September
1 mo ▲ +17.7%4 mo ▲ +1.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MG&Co..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MG&Co. holds 4.1 out of 5 on Trustpilot over 25 reviews, 20 of them in the last twelve months: 68% of customers give five stars and 24% one star. That volume places MG&Co. in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MG&Co. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MG&Co. sells on Shopify, 89% of its catalogue in stock. The best seller is Star Backplate, Polished Brass, at £15.00, followed by Coloured Knob, Cherry, Brass and Wave Matchbox Sleeve, Brass.
#1Star Backplate, Polished BrassMG&Co.£15.00In stock
#2Coloured Knob, Cherry, BrassMG&Co.£15.00–£20.00In stock
#3Wave Matchbox Sleeve, BrassMG&Co.£65.00–£75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MG&Co. in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 31% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$119.12
- Currency
- GBP
04 · Ads
What MG&Co. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MG&Co. runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2023 (image, text).
Smart storage solutionsMG&Co.7 Oct 2026image
The Ripple CollectionMG&Co.6 Oct 2026image
The Considered BathroomMG&Co.6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Matilda Corbett-Winderverified
Text ad20 Oct 2026Matilda Corbett-Winderverified
Text ad20 Oct 2026Matilda Corbett-Winderverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MG&Co..
The creators who tag @mgandco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who MG&Co. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MG&Co. among Hardware Accessories brands in United Kingdom. The closest is House of Antique Hardware, then hardandware.com, Yester, mch-com.store, shop4handles.co.uk, Online Deurbeslagshop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| House of Antique Hardwarehouseofantiquehardware.com | |||||||
| hardandware.comhardandware.com | |||||||
| Yesteryesterhome.com | |||||||
| mch-com.storemch-com.store | |||||||
| shop4handles.co.ukshop4handles.co.uk | |||||||
| Online Deurbeslagshoponlinedeurbeslagshop.nl |
07 · Company
The company behind MG&Co..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MG&Co. is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in January 1997. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2016, per LinkedIn
- Domain registered
- 17 Jan 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mgco.com · Shopify · GBP
- Catalogue
- 71 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MG&Co.
What people ask Google about MG&Co..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MG&Co. a legit company?
According to Gravity by Benchr, MG&Co. is a brand based in London, United Kingdom: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 350,829 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MG&Co. reviews
Customers rate MG&Co. 4.1 out of 5 on Trustpilot over 25 reviews, 20 of them in the last twelve months: 68% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MG&Co. sell?
MG&Co. is a brand offering unique homewares designed by founder Matilda Goad, featuring a collection of hardware, lighting, and homewares with enduring appeal. Gravity by Benchr classifies it under Hardware Accessories, with Cabinet Hardware making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MG&Co. expensive?
MG&Co.'s best seller, Star Backplate, Polished Brass, sells £15.00 on mgco.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check mgco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MG&Co. discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MG&Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check mgco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MG&Co.?
MG&Co. sells on its own website, mgco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MG&Co.?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 1997, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MG&Co. doing well?
Yes. Gravity by Benchr estimates about 98,200 visits to mgco.com in September 2026, up 18% in a month and up 1% over three months. MG&Co. ranks #7 of 724 Hardware Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MG&Co. use?
Gravity by Benchr identifies mgco.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MG&Co.'s ad budget?
Gravity by Benchr does not publish a spend figure for MG&Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hardware Accessories brands in United Kingdom?
Among Hardware Accessories brands in United Kingdom in the Gravity by Benchr index, MG&Co. ranks #7 of 724 by estimated traffic. Its closest competitors on the same market are House of Antique Hardware, hardandware.com, Yester, mch-com.store and shop4handles.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MG&Co..