Brand page · Kitchen & Dining · South Africa
MHC World traffic, ads & competitors 264k visits a month, 10 active Meta ads, Gravity score 458.
MHC World — MHC World is a retail store that sells appliances, electronics, furniture, bedding, fabrics and various household items in South Africa. In September 2026 mhcworld.co.za drew an estimated 264k visits, down 4% on the month before. It ranks #8 of 294 Kitchen & Dining brands in South Africa.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Kitchen & Dining brands in South Africa with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MHC World is a retail store that sells appliances, electronics, furniture, bedding, fabrics and various household items in South Africa.
01 · Traffic
MHC World website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MHC World drew an estimated 264k visits in September 2026, down 4% on the month before and up 12% over three months.
- Worldwide#41,530of 4.5m sites · Top 1%
- In South Africa#237of 33.7k sites · Top 1%
- Kitchen & Dining, worldwide#839of 145,612 brands · Top 1%
- Kitchen & Dining, South Africa#8of 294 brands · Top 5%
264k
estimated visits in September
1 mo ▼ −4.4%4 mo ▲ +12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MHC World reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MHC World holds 2.8 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Furniture Store Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MHC World best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MHC World sells on Shopify, 99% of its catalogue in stock. The best seller is Philips 2500W PerfectCare Steam Iron GC3920/20, at ZAR 1,059.00, followed by Charity DK Pullskein Wool 100g and Boomerang School Bag Royal blue S-532 Trolley.
#1Philips 2500W PerfectCare Steam Iron GC3920/20MHC WorldZAR 1,059.00In stock
#2Charity DK Pullskein Wool 100gMHC WorldZAR 32.00In stock
#3Boomerang School Bag Royal blue S-532 TrolleyMHC WorldZAR 1,099.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MHC World in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 3% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$83.89
- Currency
- ZAR
04 · Ads
MHC World ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MHC World runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Singer 4423 Heavy Duty Sewing MachineMHC World2 Oct 2026image
Paklite Altitude 3 Piece Luggage set AquaMHC World2 Oct 2026image
Defy 600mm Slimline Solid Plate Hob DHD399MHC World2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026METRO HOME CENTRE (PTY) LTDverified
Text ad21 Oct 2026METRO HOME CENTRE (PTY) LTDverified
Text ad21 Oct 2026METRO HOME CENTRE (PTY) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MHC World influencers
The creators who tag @mhcworld1 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mhcworld1 on Instagram, led by EIDFEST - LARGEST HALAL SHOPPING EXPO (13.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEIDFEST - LARGEST HALAL SHOPPING EXPO@eid.fest · 🇿🇦 ZA | Fashion style luxury Creator | 13.6k | 0.3% | 1 | Tagged @mhcworld1 |
06 · Competitors according to Gravity
MHC World competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MHC World among Kitchen & Dining brands in South Africa. The closest is naehmaschinen-discounter.de, then naehmaschinen.com, https://www.naehwelt-flach.de/, Gnoato Lino, mondialtissus.fr, spotlightstores.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| naehmaschinen-discounter.denaehmaschinen-discounter.de | |||||||
| naehmaschinen.comnaehmaschinen.com | |||||||
| https://www.naehwelt-flach.de/naehwelt-flach.de | |||||||
| Gnoato Linognoatolino.it | |||||||
| mondialtissus.frmondialtissus.fr | |||||||
| spotlightstores.comspotlightstores.com |
07 · Company
Who is behind MHC World?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MHC World is a company based in Pretoria, South Africa, founded in 1940 according to LinkedIn. It employs about 14 people.
- Entity country
- 🇿🇦 South Africa · Pretoria
- Founded
- 1940, per LinkedIn
- Status
- Operating
- Employees
- 14 on LinkedIn · 201-500
- Own store
- mhcworld.co.za · Shopify · ZAR
- Catalogue
- 867 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MHC World
What people ask Google about MHC World.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MHC World a legit company?
According to Gravity by Benchr, MHC World is a brand based in Pretoria, South Africa: it sells on a Shopify store, it employs 14 people on LinkedIn, it has 10,008 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MHC World?
MHC World is a retail store that sells appliances, electronics, furniture, bedding, fabrics and various household items in South Africa. Gravity by Benchr classifies it under Kitchen & Dining, with Arts & Crafts making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MHC World prices: how much is it?
MHC World's best seller, Philips 2500W PerfectCare Steam Iron GC3920/20, sells ZAR 1,059.00 on mhcworld.co.za. 99% of the catalogue is in stock. Gravity does not track prices daily: check mhcworld.co.za before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MHC World discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MHC World advertises on Facebook and Instagram and on Google, where its offers often run. Check mhcworld.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MHC World?
MHC World sells on its own website, mhcworld.co.za, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MHC World?
Gravity by Benchr records a company based in Pretoria, South Africa, founded in 1940 according to LinkedIn, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MHC World doing well?
Yes. Gravity by Benchr estimates about 264,300 visits to mhcworld.co.za in September 2026, down 4% in a month and up 12% over three months. MHC World ranks #8 of 294 Kitchen & Dining brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MHC World use?
Gravity by Benchr identifies mhcworld.co.za as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MHC World spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MHC World on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in South Africa?
Among Kitchen & Dining brands in South Africa in the Gravity by Benchr index, MHC World ranks #8 of 294 by estimated traffic. Its closest competitors on the same market are naehmaschinen-discounter.de, naehmaschinen.com, https://www.naehwelt-flach.de/, Gnoato Lino and mondialtissus.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MHC World.