Brand page · Handbags, Wallets & Cases · Italy
Michael Kors traffic, ads & competitors 323k visits a month, 1,631 active Meta ads.
Michael Kors — Michael Kors is a brand that defines modern glamour and sells fashion products. In September 2026 michaelkors.it drew an estimated 323k visits, down 35% on the month before. It ranks #4 of 1,135 Handbags, Wallets & Cases brands in Italy and holds a 1.9 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Michael Kors is a brand that defines modern glamour and sells fashion products.
01 · Traffic
Michael Kors website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Michael Kors drew an estimated 323k visits in September 2026, down 35% on the month before.
- Worldwide#24,866of 4.5m sites · Top 1%
- In Italy#652of 138k sites · Top 1%
- Handbags, Wallets & Cases, worldwide#161of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, Italy#4of 1,135 brands · Top 1%
323k
estimated visits in September
1 mo ▼ −35.3%4 mo ▼ −0.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Michael Kors reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Michael Kors holds 1.9 out of 5 on Trustpilot over 17 reviews, 11 of them in the last twelve months: 6% of customers give five stars and 88% one star. That volume places Michael Kors in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Michael Kors best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Michael Kors's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Michael Kors in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Michael Kors ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Michael Kors runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Cotton T-Shirt - Natural - Size M - Michael KorsMichael Kors14 Oct 2026image
Michael KorsMichael Kors14 Oct 2026image
The HamiltonMichael Kors14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026MICHAEL KORS (USA), INC.verified
Image ad21 Oct 2026MICHAEL KORS (USA), INC.verified
Text ad21 Oct 2026MICHAEL KORS (USA), INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Michael Kors influencers
The creators who tag @michaelkors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Michael Kors competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Michael Kors among Handbags, Wallets & Cases brands in Italy. The closest is coach.com, then Tory Burch, katespade.eu, karl.com, marcjacobs.com, kennethcole.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| coach.comcoach.com | |||||||
| Tory Burchtoryburch.jp | |||||||
| katespade.eukatespade.eu | |||||||
| karl.comkarl.com | |||||||
| marcjacobs.commarcjacobs.com | |||||||
| kennethcole.comkennethcole.com |
07 · Company
Who is behind Michael Kors?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Michael Kors is a company based in Italy. It employs about 60 people.
- Entity country
- 🇮🇹 Italy
- Employees
- 60 on LinkedIn
- Own store
- michaelkors.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Michael Kors
What people ask Google about Michael Kors.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Michael Kors legit or a scam?
According to Gravity by Benchr, Michael Kors is a brand based in Italy: it employs 60 people on LinkedIn, it has 18,982,837 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Michael Kors reviews: is it worth it?
Customers rate Michael Kors 1.9 out of 5 on Trustpilot over 17 reviews, 11 of them in the last twelve months: 6% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Michael Kors sell?
Michael Kors is a brand that defines modern glamour and sells fashion products. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification.
Does Michael Kors have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Michael Kors advertises on Facebook and Instagram and on Google, where its offers often run. Check michaelkors.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Michael Kors?
Gravity by Benchr records a company based in Italy, with 60 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Michael Kors doing well?
Not at the moment. Gravity by Benchr estimates about 322,800 visits to michaelkors.it in September 2026, down 35% in a month and down 0% over three months. Michael Kors ranks #4 of 1,135 Handbags, Wallets & Cases brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Michael Kors spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Michael Kors on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Italy?
Among Handbags, Wallets & Cases brands in Italy in the Gravity by Benchr index, Michael Kors ranks #4 of 1,135 by estimated traffic. Its closest competitors on the same market are coach.com, Tory Burch, katespade.eu, karl.com and marcjacobs.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Michael Kors.