- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Michel Germain Parfums
Brand page · Personal Care · Canada
Michel Germain Parfums: 75.9k visits a month, 40 active Meta ads, Gravity score 604.
Michel Germain Parfums — Michel Germain Parfums Ltd. is a Canadian luxury fragrance company that creates sensual perfumes and colognes for men and women using natural Parisian oils. In September 2026 michelgermain.com drew an estimated 75.9k visits, up 113% on the month before. It ranks #991 of 33,626 Personal Care brands in Canada and holds a 4.1 Trustpilot rating over 81 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 171 peers: Personal Care brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Michel Germain Parfums Ltd. is a Canadian luxury fragrance company that creates sensual perfumes and colognes for men and women using natural Parisian oils.
01 · Traffic
How much traffic Michel Germain Parfums gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Michel Germain Parfums drew an estimated 75.9k visits in September 2026, up 113% on the month before and up 57% over three months.
- Worldwide#118,830of 4.5m sites · Top 5%
- In United States#38,720of 1.2m sites · Top 5%
- Personal Care, worldwide#5,901of 215,119 brands · Top 5%
- Personal Care, United States#991of 33,626 brands · Top 5%
75.9k
estimated visits in September
1 mo ▲ +113.2%4 mo ▲ +57.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Michel Germain Parfums.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Michel Germain Parfums holds 4.1 out of 5 on Trustpilot over 81 reviews, 44 of them in the last twelve months: 73% of customers give five stars and 11% one star. That volume places Michel Germain Parfums in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Michel Germain Parfums sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Michel Germain Parfums sells on Shopify, 95% of its catalogue in stock. The best seller is Séxūal Discovery Set For Her - 5 x 2ml Eau de Parfum, at CA$29.00, followed by Sugarful OG Eau de Parfum and Séxūal Noir Eau de Parfum.
#1Séxūal Discovery Set For Her - 5 x 2ml Eau de ParfumMichel Germain ParfumsCA$29.00In stock
Sugarful OG Eau de ParfumMichel Germain ParfumsCA$38.00–CA$74.00In stock
Séxūal Noir Eau de ParfumMichel Germain ParfumsCA$45.00–CA$148.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Michel Germain Parfums in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 70% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$100.80
- Currency
- CAD
04 · Ads
What Michel Germain Parfums is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Michel Germain Parfums runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Free Gift With PurchaseMichel Germain7 Oct 2026image
A Royal Garden DelightMichel Germain7 Oct 2026image
Bergamont. Lavender. TobaccoMichel Germain7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Michel Germain Parfums Ltd.verified
Text ad21 Oct 2026Michel Germain Parfums Ltd.verified
Text ad21 Oct 2026Michel Germain Parfums Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Michel Germain Parfums.
The creators who tag @michelgermain on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @michelgermain on Instagram, led by Sarah | Perfume Reviewer (49k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSarah | Perfume Reviewer@alltheperfume · 🇬🇧 GB | Beauty cosmetics skincare Creator | 49k | 0.4% | 2 | Tagged @michelgermain |
06 · Competitors according to Gravity
Who Michel Germain Parfums competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Michel Germain Parfums among Personal Care brands in Canada. The closest is Isomers Skincare, then Regimen Lab, Aromatica Parfums, Orris Labs, IDC Dermo, Zoologist.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Isomers Skincareisomers.ca | |||||||
| Regimen Labregimenlab.com | |||||||
| Aromatica Parfumsaromaticaparfums.com | |||||||
| Orris Labsorrislabs.ca | |||||||
| IDC Dermoidcdermo.com | |||||||
| Zoologistzoologistperfumes.com |
07 · Company
The company behind Michel Germain Parfums.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Michel Germain Parfums is a company based in Toronto, Canada, on a domain registered in February 2000. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- Data not available
- Domain registered
- 2 Feb 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- michelgermain.com · Shopify · USD
- Catalogue
- 169 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Michel Germain Parfums
What people ask Google about Michel Germain Parfums.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Michel Germain Parfums legit?
According to Gravity by Benchr, Michel Germain Parfums is a brand based in Toronto, Canada: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 56 people on LinkedIn, it has 67,264 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Michel Germain Parfums reviews: is it worth it?
Customers rate Michel Germain Parfums 4.1 out of 5 on Trustpilot over 81 reviews, 44 of them in the last twelve months: 73% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Michel Germain Parfums sell?
Michel Germain Parfums Ltd. is a Canadian luxury fragrance company that creates sensual perfumes and colognes for men and women using natural Parisian oils. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Michel Germain Parfums expensive?
Michel Germain Parfums' best seller, Séxūal Discovery Set For Her - 5 x 2ml Eau de Parfum, sells CA$29.00 on michelgermain.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check michelgermain.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Michel Germain Parfums discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Michel Germain Parfums advertises on Facebook and Instagram and on Google, where its offers often run. Check michelgermain.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Michel Germain Parfums?
Michel Germain Parfums sells on its own website, michelgermain.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Michel Germain Parfums?
Gravity by Benchr records a company based in Toronto, Canada, whose domain was registered in 2000, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Michel Germain Parfums doing well?
Yes. Gravity by Benchr estimates about 75,900 visits to michelgermain.com in September 2026, up 113% in a month and up 57% over three months. Michel Germain Parfums ranks #991 of 33,626 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Michel Germain Parfums use?
Gravity by Benchr identifies michelgermain.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Michel Germain Parfums' ad budget?
Gravity by Benchr does not publish a spend figure for Michel Germain Parfums on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, Michel Germain Parfums ranks #991 of 33,626 by estimated traffic. Its closest competitors on the same market are Isomers Skincare, Regimen Lab, Aromatica Parfums, Orris Labs and IDC Dermo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Michel Germain Parfums.