Brand page · Clothing · United States
Middle of Beyond: 78.3k visits a month, 120 active Meta ads, Gravity score 584.
Middle of Beyond — Middle of Beyond is a brand that sells officially licensed apparel, home goods, and accessories featuring horror movies, TV shows, music bands, and pop culture themes. In September 2026 middleofbeyond.com drew an estimated 78.3k visits, down 15% on the month before. It ranks #1,902 of 97,158 Clothing brands in United States and holds a 3.3 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Middle of Beyond is a brand that sells officially licensed apparel, home goods, and accessories featuring horror movies, TV shows, music bands, and pop culture themes.
01 · Traffic
How much traffic Middle of Beyond gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Middle of Beyond drew an estimated 78.3k visits in September 2026, down 15% on the month before and up 27% over three months.
- Worldwide#115,693of 4.5m sites · Top 5%
- In United States#37,743of 1.2m sites · Top 5%
- Clothing, worldwide#11,145of 459,295 brands · Top 5%
- Clothing, United States#1,902of 97,158 brands · Top 5%
78.3k
estimated visits in September
1 mo ▼ −14.8%4 mo ▲ +27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Middle of Beyond.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Middle of Beyond holds 3.3 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 67% of customers give five stars and 24% one star. That volume places Middle of Beyond in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Streetwear Store T-Shirt Store Printed Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Middle of Beyond sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Middle of Beyond sells on Shopify, 86% of its catalogue in stock. The best seller is Evil Dead 2 Necronomicon Wallet, at US$40.00, followed by The Hotel Cardigan and Bigfoot Sasquatch Cardigan.
#1Evil Dead 2 Necronomicon WalletMiddle of BeyondUS$40.00In stock
#2The Hotel CardiganMiddle of BeyondUS$85.00In stock
#3Bigfoot Sasquatch CardiganMiddle of BeyondUS$85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Middle of Beyond in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 80% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What Middle of Beyond is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Middle of Beyond runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
Thank you @middleofbeyond for the (Very Nice, Very Evil) care package! Check out their INSANE collection of horror and Danhausen merch! #wMiddle of Beyond6 Oct 2026video
MIDDLE OF BEYOND - Cult Classic MerchandiseMiddle of Beyond6 Oct 2026image
Hellraiser Stackable MugMiddle of Beyond5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ezra Haidetverified
Text ad16 Aug 2026Ezra Haidetverified
Text ad16 Jul 2026Ezra Haidetverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Middle of Beyond.
The creators who tag @middleofbeyond on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @middleofbeyond on Instagram, led by Christine Chapin | Godzilla Toys 🦖 and Travels 🗺️ (25.3k followers, 6.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChristine Chapin | Godzilla Toys 🦖 and Travels 🗺️@gojiragirl13 · 🇺🇸 US | Cinema series pop culture Creator | 25.3k | 6.1% | 2 | Tagged @middleofbeyond |
06 · Competitors according to Gravity
Who Middle of Beyond competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Middle of Beyond among Clothing brands in United States. The closest is I Love My Freedom, then Tim McGraw, OpryShop, The Adam Friedland Show, WAHUP, Welcome Native Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| I Love My Freedomilovemyfreedom.com | |||||||
| Tim McGrawstore.timmcgraw.com | |||||||
| OpryShopshop.opry.com | |||||||
| The Adam Friedland Showtheadamfriedland.show | |||||||
| WAHUPwahup.com | |||||||
| Welcome Native Storewelcomenativespirit.com |
07 · Company
The company behind Middle of Beyond.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Middle of Beyond is a company based in La Mesa, United States, founded in 2019 according to LinkedIn, on a domain registered in December 2013. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · La Mesa
- Founded
- 2019, per LinkedIn
- Domain registered
- 26 Dec 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- middleofbeyond.com · Shopify · USD
- Catalogue
- 120 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Middle of Beyond
What people ask Google about Middle of Beyond.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Middle of Beyond legit?
According to Gravity by Benchr, Middle of Beyond is a brand based in La Mesa, United States: its website has existed since December 2013, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 200,395 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Middle of Beyond?
Customers rate Middle of Beyond 3.3 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 67% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Middle of Beyond sell?
Middle of Beyond is a brand that sells officially licensed apparel, home goods, and accessories featuring horror movies, TV shows, music bands, and pop culture themes. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Middle of Beyond prices: how much is it?
Middle of Beyond's best seller, Evil Dead 2 Necronomicon Wallet, sells US$40.00 on middleofbeyond.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check middleofbeyond.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Middle of Beyond have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Middle of Beyond advertises on Facebook and Instagram and on Google, where its offers often run. Check middleofbeyond.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Middle of Beyond?
Middle of Beyond sells on its own website, middleofbeyond.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Middle of Beyond?
Gravity by Benchr records a company based in La Mesa, United States, founded in 2019 according to LinkedIn, on a domain registered in 2013, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Middle of Beyond growing?
Yes. Gravity by Benchr estimates about 78,300 visits to middleofbeyond.com in September 2026, down 15% in a month and up 27% over three months. Middle of Beyond ranks #1,902 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Middle of Beyond use?
Gravity by Benchr identifies middleofbeyond.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Middle of Beyond's ad budget?
Gravity by Benchr does not publish a spend figure for Middle of Beyond on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Middle of Beyond ranks #1,902 of 97,158 by estimated traffic. Its closest competitors on the same market are I Love My Freedom, Tim McGraw, OpryShop, The Adam Friedland Show and WAHUP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Middle of Beyond.