Brand page · Clothing · Netherlands
Middo: 47.7k visits a month, 701 active Meta ads, Gravity score 554.
Middo — Middo is an online retailer that sells unique and exclusive products for comfort and pleasure, offering a carefully selected assortment of items including bedding, clothing, gadgets, home goods, and seasonal products. In September 2026 middo.nl drew an estimated 47.7k visits, down 4% on the month before. It ranks #310 of 4,523 Clothing brands in Netherlands and holds a 4.0 Trustpilot rating over 2,686 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Middo is an online retailer that sells unique and exclusive products for comfort and pleasure, offering a carefully selected assortment of items including bedding, clothing, gadgets, home goods, and seasonal products.
01 · Traffic
How much traffic Middo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Middo drew an estimated 47.7k visits in September 2026, down 4% on the month before and down 25% over three months.
- Worldwide#177,028of 4.5m sites · Top 5%
- In Netherlands#2,492of 78.6k sites · Top 5%
- Clothing, worldwide#17,030of 459,295 brands · Top 5%
- Clothing, Netherlands#310of 4,523 brands · Top 10%
47.7k
estimated visits in September
1 mo ▼ −3.6%4 mo ▼ −25.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Middo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Middo holds 4.0 out of 5 on Trustpilot over 2,686 reviews, 808 of them in the last twelve months: 62% of customers give five stars and 18% one star. That volume places Middo in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Variety Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Middo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Middo sells on Shopify, 100% of its catalogue in stock. The best seller is VitaBoost PowerVest™ | Verhoog Energie, Versterk Spieren en Zie er Direct Slanker uit!, at €24.95, followed by Fluwelen Fleece Dekbedovertrek | Extra warm deze koude dagen! and Telefoon vol? Los het op met de 4-in-1 Flashdrive (Elk Apparaat: USB-C, Lightning, USB-A & Micro-USB).
#1VitaBoost PowerVest™ | Verhoog Energie, Versterk Spieren en Zie er Direct Slanker uit!Middo€24.95In stock
#2Fluwelen Fleece Dekbedovertrek | Extra warm deze koude dagen!Middo€29.95–€89.95In stock
#3Telefoon vol? Los het op met de 4-in-1 Flashdrive (Elk Apparaat: USB-C, Lightning, USB-A & Micro-USB)Middo€39.95–€199.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Middo in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 11% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$66.03
- Currency
- EUR
04 · Ads
What Middo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Middo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Tijdelijk 50% Korting!Middo8 Oct 2026image
Tijdelijk 50% Korting!Middo8 Oct 2026image
Tijdelijk 50% Korting!Middo8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Richard Petrus Knijnverified
Image ad21 Oct 2026Richard Petrus Knijnverified
Image ad21 Oct 2026Richard Petrus Knijnverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Middo.
The creators who tag @middo.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Middo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Middo among Clothing brands in Netherlands. The closest is Middo Paris, then Zaradum, Zenido PL, Middo, Zenido, Luvikno.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Middo Parismiddo-paris.fr | |||||||
| Zaradumzaradum.com | |||||||
| Zenido PLzenido.com.pl | |||||||
| Middomiddo.de | |||||||
| Zenidozenido.nl | |||||||
| Luviknoluvikno.com |
07 · Company
The company behind Middo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Middo is a company based in Wervershoof, Netherlands, on a domain registered in December 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Wervershoof
- Founded
- Data not available
- Domain registered
- 20 Dec 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- middo.nl · Shopify · EUR
- Catalogue
- 90 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Middo
What people ask Google about Middo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Middo legit?
According to Gravity by Benchr, Middo is a brand based in Wervershoof, Netherlands: its website has existed since December 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 5,334 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Middo?
Customers rate Middo 4.0 out of 5 on Trustpilot over 2,686 reviews, 808 of them in the last twelve months: 62% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Middo known for?
Middo is an online retailer that sells unique and exclusive products for comfort and pleasure, offering a carefully selected assortment of items including bedding, clothing, gadgets, home goods, and seasonal products. Gravity by Benchr classifies it under Clothing, with Bedding making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Middo prices: how much is it?
Middo's best seller, VitaBoost PowerVest™ | Verhoog Energie, Versterk Spieren en Zie er Direct Slanker uit!, sells €24.95 on middo.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check middo.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Middo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Middo advertises on Facebook and Instagram and on Google, where its offers often run. Check middo.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Middo?
Middo sells on its own website, middo.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Middo?
Gravity by Benchr records a company based in Wervershoof, Netherlands, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Middo doing well?
Not at the moment. Gravity by Benchr estimates about 47,700 visits to middo.nl in September 2026, down 4% in a month and down 25% over three months. Middo ranks #310 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Middo use?
Gravity by Benchr identifies middo.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Middo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Middo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, Middo ranks #310 of 4,523 by estimated traffic. Its closest competitors on the same market are Middo Paris, Zaradum, Zenido PL, Middo and Zenido. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Middo.