Brand page · Jewelry · Australia
Midsummer Star: 40.4k visits a month, 9 active Meta ads, Gravity score 377.
Midsummer Star — Midsummer Star is a jewellery brand that designs and sells hand-finished sterling silver and 14k gold vermeil jewellery, including bohemian inspired rings, necklaces, earrings, and bracelets with serpent, celestial and ocean themes. In September 2026 midsummerstar.com drew an estimated 40.4k visits, up 12% on the month before. It ranks #136 of 4,011 Jewelry brands in Australia and holds a 3.0 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Midsummer Star is a jewellery brand that designs and sells hand-finished sterling silver and 14k gold vermeil jewellery, including bohemian inspired rings, necklaces, earrings, and bracelets with serpent, celestial and ocean themes.
01 · Traffic
How much traffic Midsummer Star gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Midsummer Star drew an estimated 40.4k visits in September 2026, up 12% on the month before and up 25% over three months.
- Worldwide#204,108of 4.5m sites · Top 5%
- In Australia#5,110of 105k sites · Top 5%
- Jewelry, worldwide#4,756of 132,285 brands · Top 5%
- Jewelry, Australia#136of 4,011 brands · Top 5%
40.4k
estimated visits in September
1 mo ▲ +12.5%4 mo ▲ +25.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Midsummer Star.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Midsummer Star holds 3.0 out of 5 on Trustpilot over 16 reviews, 5 of them in the last twelve months: 19% of customers give five stars and 75% one star.
Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Midsummer Star sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Midsummer Star sells on Shopify, 88% of its catalogue in stock. The best seller is Silver Jewellery Polishing Cloth, at A$5.99, followed by Micro Dot Studs and Gift Box.
#1Silver Jewellery Polishing ClothMidsummer StarA$5.99In stock
#3Micro Dot StudsMidsummer StarA$19.99In stock
Gift BoxMidsummer StarA$2.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Midsummer Star in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 46% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$76.71
- Currency
- AUD
04 · Ads
What Midsummer Star is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Midsummer Star runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text).
RJC certified. Free shipping over $40 from our Sydney Studio.Midsummer Star26 Sept 2026video
Sensitive skin? We've got you. Luxurious RJC certified Sterling Silver Jewels.Midsummer Star26 Sept 2026image
Midsummer StarMidsummer Star17 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Midsummer Star Pty Ltdverified
Text ad20 Oct 2026Midsummer Star Pty Ltdverified
Text ad12 Oct 2026Midsummer Star Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Midsummer Star.
The creators who tag @midsummer_star on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Midsummer Star competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Midsummer Star among Jewelry brands in Australia. The closest is Ocea Collective, then Ever Jewellery, Liberte, CASPER LAND, MEZI, Camile & Stone.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ocea Collectiveoceacollective.com | |||||||
| Ever Jewellerywearever.com.au | |||||||
| Liberteliberte.com.au | |||||||
| CASPER LANDcasper-land.com | |||||||
| MEZImezi.com.au | |||||||
| Camile & Stonecamileandstone.com.au |
07 · Company
The company behind Midsummer Star.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Midsummer Star is a company based in Surry Hills, Australia, founded in 2016 according to LinkedIn, on a domain registered in January 2014. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Surry Hills
- Founded
- 2016, per LinkedIn
- Domain registered
- 16 Jan 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- midsummerstar.com · Shopify · AUD
- Catalogue
- 176 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Midsummer Star
What people ask Google about Midsummer Star.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Midsummer Star legit?
According to Gravity by Benchr, Midsummer Star is a brand based in Surry Hills, Australia: its website has existed since January 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 74,915 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Midsummer Star?
Customers rate Midsummer Star 3.0 out of 5 on Trustpilot over 16 reviews, 5 of them in the last twelve months: 19% give five stars, 75% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Midsummer Star known for?
Midsummer Star is a jewellery brand that designs and sells hand-finished sterling silver and 14k gold vermeil jewellery, including bohemian inspired rings, necklaces, earrings, and bracelets with serpent, celestial and ocean themes. Gravity by Benchr classifies it under Jewelry, with Earrings making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Midsummer Star prices: how much is it?
Midsummer Star's best seller, Silver Jewellery Polishing Cloth, sells A$5.99 on midsummerstar.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check midsummerstar.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Midsummer Star discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Midsummer Star advertises on Facebook and Instagram and on Google, where its offers often run. Check midsummerstar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Midsummer Star?
Midsummer Star sells on its own website, midsummerstar.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Midsummer Star?
Gravity by Benchr records a company based in Surry Hills, Australia, founded in 2016 according to LinkedIn, on a domain registered in 2014, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Midsummer Star doing well?
Yes. Gravity by Benchr estimates about 40,400 visits to midsummerstar.com in September 2026, up 12% in a month and up 25% over three months. Midsummer Star ranks #136 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Midsummer Star use?
Gravity by Benchr identifies midsummerstar.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Midsummer Star spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Midsummer Star on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Midsummer Star ranks #136 of 4,011 by estimated traffic. Its closest competitors on the same market are Ocea Collective, Ever Jewellery, Liberte, CASPER LAND and MEZI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Midsummer Star.