Brand page · Kitchen & Dining · Australia
Miele Australia: 247K visits a month, 614 active Meta ads, Gravity score 674.
Miele Australia — Miele Australia is the Australian division of Miele, a German company that designs and manufactures premium domestic and commercial appliances including kitchen, laundry, and floorcare products. In September 2026 miele.com.au drew an estimated 247K visits, up 4% on the month before. It ranks #19 of 4,419 Kitchen & Dining brands in Australia and holds a 2.3 Trustpilot rating over 113 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 51 peers: Kitchen & Dining brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Miele Australia is the Australian division of Miele, a German company that designs and manufactures premium domestic and commercial appliances including kitchen, laundry, and floorcare products.
01 · Traffic
How much traffic Miele Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Miele Australia drew an estimated 247K visits in September 2026, up 4% on the month before and down 17% over three months.
- Worldwide#44,002of 4.5M sites · Top 1%
- In Australia#892of 105K sites · Top 1%
- Kitchen & Dining, worldwide#891of 145,612 brands · Top 1%
- Kitchen & Dining, Australia#19of 4,419 brands · Top 1%
247K
estimated visits in September
1 mo ▲ +4.5%4 mo ▼ −17.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Miele Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Miele Australia holds 2.3 out of 5 on Trustpilot over 113 reviews, 67 of them in the last twelve months: 18% of customers give five stars and 76% one star. That volume places Miele Australia in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Appliance Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Miele Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Miele Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Miele Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Miele Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Miele Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
S funkciou HydroCleanMiele14 Oct 2026video
Miele combi steam ovensMiele14 Oct 2026image
InfinityCareMiele14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Miele Australia PTY LTDverified
Text ad19 Oct 2026PUBLICIS MEDIA AUSTRALIA PTY LTDverified
Text ad19 Oct 2026PUBLICIS MEDIA AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Miele Australia.
The creators who tag @miele on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @miele on Instagram, led by Living by Design Showhouse (12.3K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiving by Design Showhouse@livingbydesignshowhouse · 🇺🇸 US | Decoration garden diy Creator | 12.3K | 0.6% | 11 | Tagged @miele |
06 · Competitors according to Gravity
Who Miele Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Miele Australia among Kitchen & Dining brands in Australia. The closest is Miele, then ELECTROLUX, aeg.nl, Westinghouse Australia, Bauknecht, Gorenje.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mielemieleusa.com | |||||||
| ELECTROLUXelectrolux.com.au | |||||||
| aeg.nlaeg.nl | |||||||
| Westinghouse Australiawestinghouse.com.au | |||||||
| Bauknechtbauknecht.de | |||||||
| Gorenjegorenje.com |
07 · Company
The company behind Miele Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Miele Australia is a company based in Australia, founded in 1899 according to LinkedIn. It employs about 270 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
- 1899, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 270 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- miele.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Miele Australia
What people ask Google about Miele Australia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Miele Australia a legit company?
According to Gravity by Benchr, Miele Australia is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 270 people on LinkedIn, it has 1,029,473 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Miele Australia reviews
Customers rate Miele Australia 2.3 out of 5 on Trustpilot over 113 reviews, 67 of them in the last twelve months: 18% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Miele Australia sell?
Miele Australia is the Australian division of Miele, a German company that designs and manufactures premium domestic and commercial appliances including kitchen, laundry, and floorcare products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Miele Australia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Miele Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check miele.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Miele Australia?
Gravity by Benchr records a company based in Australia, founded in 1899 according to LinkedIn, with 270 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Miele Australia doing well?
Not at the moment. Gravity by Benchr estimates about 246,600 visits to miele.com.au in September 2026, up 4% in a month and down 17% over three months. Miele Australia ranks #19 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Miele Australia's ad budget?
Gravity by Benchr does not publish a spend figure for Miele Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, Miele Australia ranks #19 of 4,419 by estimated traffic. Its closest competitors on the same market are Miele, ELECTROLUX, aeg.nl, Westinghouse Australia, Bauknecht. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Miele Australia.