Brand page · Kitchen & Dining · Australia

ELECTROLUX Top 5% worldwide Top 5% in Australia Top 5% in Kitchen & Dining Top 1% in Kitchen & Dining in Australia
electrolux.com.au·🇦🇺 Australia

ELECTROLUX: 136k visits a month, 18 active Meta ads, Gravity score 599.

ELECTROLUX — Electrolux Australia is a retail company that sells home and kitchen appliances including cooking appliances, laundry appliances, vacuum cleaners, refrigeration, dishwashers, and air care products. In September 2026 electrolux.com.au drew an estimated 136k visits, up 14% on the month before. It ranks #40 of 4,419 Kitchen & Dining brands in Australia and holds a 2.0 Trustpilot rating over 10 reviews.

electrolux.com.au@electroluxanz 12.7kYouTube 2.7kFacebookLinkedIn 42Trustpilot 2.0Meta Ad Library 18

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
136k
+14% vs. August 2026
Instagram followers
12.7k
1,052 posts · @electroluxanz
Trustpilot
2.0
10 reviews · 3 in 12 months
Meta ads
18
active · on Google since 2025
Products
—
Data not available
Rank in Australia
#40
of 4,419 in Kitchen & Dining
LinkedIn
42
followers
Earned media value
€235.3
per month, Instagram

Gravity score

599/ 1000 · 9 of 10 indicators rated
Brand Power661
Momentum421
Performance714

Percentiles within 51 peers: Kitchen & Dining brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Electrolux Australia is a retail company that sells home and kitchen appliances including cooking appliances, laundry appliances, vacuum cleaners, refrigeration, dishwashers, and air care products.

01 · Traffic

How much traffic ELECTROLUX gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ELECTROLUX drew an estimated 136k visits in September 2026, up 14% on the month before and down 32% over three months.

  • Worldwide#72,288of 4.5m sites · Top 5%
  • In Australia#1,550of 105k sites · Top 5%
  • Kitchen & Dining, worldwide#1,625of 145,612 brands · Top 5%
  • Kitchen & Dining, Australia#40of 4,419 brands · Top 1%
Monthly visitssource Sept 2026

136k

estimated visits in September

1 mo ▲ +14.3%4 mo ▼ −32.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about ELECTROLUX.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ELECTROLUX holds 2.0 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
2.0TrustScore · 10 reviews · 3 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Appliance Store Vacuum Cleaner Store Electronics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What ELECTROLUX sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read ELECTROLUX's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining77%
Household Appliances12%
Household Appliance Accessories4%

The dominant category places ELECTROLUX in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about ELECTROLUX.

The creators who tag @electroluxanz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @electroluxanz on Instagram, led by Hayden and Sara (22.4k followers, 0.2% engagement).

Influencersaccounts tagging @electroluxanz · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHayden and Sara@haydenandsara · 🇦🇺 AUParenting family Creator22.4k0.2%3Tagged @electroluxanz
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who ELECTROLUX competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ELECTROLUX among Kitchen & Dining brands in Australia. The closest is Westinghouse Australia, then electrolux.com.pe, Electrolux Thailand, Whirlpool, GE Appliances, aeg.it.

CompetitorsKitchen & Dining · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Westinghouse Australiawestinghouse.com.au
electrolux.com.peelectrolux.com.pe
Electrolux Thailandelectrolux.co.th
Whirlpoolwhirlpool.com
GE Appliancesgeappliances.com
aeg.itaeg.it
Competitors Gravity finds for ELECTROLUX. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ELECTROLUX with Westinghouse Australia

07 · Company

The company behind ELECTROLUX.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ELECTROLUX is a company based in Australia.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
electrolux.com.au
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ELECTROLUX

What people ask Google about ELECTROLUX.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

What do customers say about ELECTROLUX?

Customers rate ELECTROLUX 2.0 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is ELECTROLUX?

Electrolux Australia is a retail company that sells home and kitchen appliances including cooking appliances, laundry appliances, vacuum cleaners, refrigeration, dishwashers, and air care products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.

ELECTROLUX promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: ELECTROLUX advertises on Facebook and Instagram and on Google, where its offers often run. Check electrolux.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is ELECTROLUX doing well?

Not at the moment. Gravity by Benchr estimates about 136,300 visits to electrolux.com.au in September 2026, up 14% in a month and down 32% over three months. ELECTROLUX ranks #40 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is ELECTROLUX's ad budget?

Gravity by Benchr does not publish a spend figure for ELECTROLUX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Australia?

Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, ELECTROLUX ranks #40 of 4,419 by estimated traffic. Its closest competitors on the same market are Westinghouse Australia, electrolux.com.pe, Electrolux Thailand, Whirlpool and GE Appliances. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ELECTROLUX.