Brand page · Decor · United Kingdom
Miffy Shop: 71.1k visits a month, 1 active Meta ads, Gravity score 670.
Miffy Shop — Miffy Shop is the official online store for Miffy merchandise, selling a wide range of products including soft toys, homeware, personalised gifts, clothing, books, and stationery featuring the iconic Dutch bunny character. In September 2026 miffyshop.co.uk drew an estimated 71.1k visits, down 13% on the month before. It ranks #433 of 42,373 Decor brands in United Kingdom and holds a 4.4 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Miffy Shop is the official online store for Miffy merchandise, selling a wide range of products including soft toys, homeware, personalised gifts, clothing, books, and stationery featuring the iconic Dutch bunny character.
01 · Traffic
How much traffic Miffy Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Miffy Shop drew an estimated 71.1k visits in September 2026, down 13% on the month before and up 6% over three months.
- Worldwide#125,737of 4.5m sites · Top 5%
- In United States#40,833of 1.2m sites · Top 5%
- Decor, worldwide#2,471of 185,686 brands · Top 5%
- Decor, United States#433of 42,373 brands · Top 5%
71.1k
estimated visits in September
1 mo ▼ −13.4%4 mo ▲ +6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Miffy Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Miffy Shop holds 4.4 out of 5 on Trustpilot over 27 reviews, 13 of them in the last twelve months: 67% of customers give five stars and 33% one star. That volume places Miffy Shop in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Gift Shop Toy Store Children's Clothing Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Miffy Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Miffy Shop sells on Shopify, 99% of its catalogue in stock. The best seller is Miffy Terry Soft Plush, at £22.99, followed by Miffy All Over Yellow Gift Wrap and Limited Edition Premium Miffy Water Bottle.
#1Miffy Terry Soft PlushMiffy Shop£22.99In stock
#2Miffy All Over Yellow Gift WrapMiffy Shop£3.99In stock
#3Limited Edition Premium Miffy Water BottleMiffy Shop£24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Miffy Shop in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 46% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$23.81
- Currency
- GBP
04 · Ads
What Miffy Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Miffy Shop runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
Miffy - Digital CameraMiffy15 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Miffy Shop.
The creators who tag @miffy_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @miffy_official on Instagram, led by ちるちゃん (17.1k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ちちるちゃん@miffy__cr · 🇯🇵 JP | Parenting family Creator | 17.1k | 1.6% | 13 | Tagged @miffy_official |
06 · Competitors according to Gravity
Who Miffy Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Miffy Shop among Decor brands in United Kingdom. The closest is MAGPIE, then Clangers Webshop, Tabitha Mary, The Colour Palette Company, giftiful.co.uk, Clarence Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAGPIEmagpie.gifts | |||||||
| Clangers Webshopshop.clangers.com | |||||||
| Tabitha Marytabithamary.co.uk | |||||||
| The Colour Palette Companythecolourpalettecompany.com | |||||||
| giftiful.co.ukgiftiful.co.uk | |||||||
| Clarence Boutiqueclarenceboutique.co.uk |
07 · Company
The company behind Miffy Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Miffy Shop is a company based in Ipswich, United Kingdom, on a domain registered in January 2006.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Ipswich
- Founded
- Data not available
- Domain registered
- 24 Jan 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- miffyshop.co.uk · Shopify · GBP
- Catalogue
- 79 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Miffy Shop
What people ask Google about Miffy Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Miffy Shop legit or a scam?
According to Gravity by Benchr, Miffy Shop is a brand based in Ipswich, United Kingdom: its website has existed since January 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 337,909 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Miffy Shop reviews
Customers rate Miffy Shop 4.4 out of 5 on Trustpilot over 27 reviews, 13 of them in the last twelve months: 67% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Miffy Shop known for?
Miffy Shop is the official online store for Miffy merchandise, selling a wide range of products including soft toys, homeware, personalised gifts, clothing, books, and stationery featuring the iconic Dutch bunny character. Gravity by Benchr classifies it under Decor, with Dolls, Playsets & Toy Figures making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Miffy Shop cost?
Miffy Shop's best seller, Miffy Terry Soft Plush, sells £22.99 on miffyshop.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check miffyshop.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Miffy Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Miffy Shop advertises on Facebook and Instagram, where its offers often run. Check miffyshop.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Miffy Shop?
Miffy Shop sells on its own website, miffyshop.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Miffy Shop?
Gravity by Benchr records a company based in Ipswich, United Kingdom, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Miffy Shop growing?
Yes. Gravity by Benchr estimates about 71,100 visits to miffyshop.co.uk in September 2026, down 13% in a month and up 6% over three months. Miffy Shop ranks #433 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Miffy Shop use?
Gravity by Benchr identifies miffyshop.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Miffy Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Miffy Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Miffy Shop ranks #433 of 42,373 by estimated traffic. Its closest competitors on the same market are MAGPIE, Clangers Webshop, Tabitha Mary, The Colour Palette Company and giftiful.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Miffy Shop.