Brand page · Kitchen & Dining · United States
MiiR: 135k visits a month, 49 active Meta ads, Gravity score 638.
MiiR — MiiR is a lifestyle brand that creates bespoke drinkware, coffee accessories, and apparel emphasizing minimal, sustainable, functional, and enduring design principles. In September 2026 miir.com drew an estimated 135k visits, up 17% on the month before. It ranks #232 of 25,135 Kitchen & Dining brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MiiR is a lifestyle brand that creates bespoke drinkware, coffee accessories, and apparel emphasizing minimal, sustainable, functional, and enduring design principles.
01 · Traffic
How much traffic MiiR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MiiR drew an estimated 135k visits in September 2026, up 17% on the month before and up 56% over three months.
- Worldwide#72,673of 4.5m sites · Top 5%
- In United States#23,965of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#1,634of 145,612 brands · Top 5%
- Kitchen & Dining, United States#232of 25,135 brands · Top 1%
135k
estimated visits in September
1 mo ▲ +16.5%4 mo ▲ +56.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MiiR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MiiR holds 2.5 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 80% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MiiR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MiiR sells on Shopify, 82% of its catalogue in stock. The best seller is Flip Traveler, at US$19.00–US$34.00, followed by Wide Mouth and Tumbler.
#1Flip TravelerMiiRUS$19.00–US$34.00In stock
#2Wide MouthMiiRUS$20.00–US$40.00In stock
#3TumblerMiiRUS$16.00–US$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MiiR in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 57% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$75.33
- Currency
- USD
04 · Ads
What MiiR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MiiR runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since September 2022 (image, text, video).
Build a better merch programMiiR7 Oct 2026video
MiiRMiiR4 Oct 2026image
Exclusive art. Now on your favorite MiiR.MiiR2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MIIR HOLDINGS LLCverified
Text ad20 Oct 2026MIIR HOLDINGS LLCverified
Text ad20 Oct 2026MIIR HOLDINGS LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MiiR.
The creators who tag @miir on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @miir on Instagram, led by Carabiner Coffee Co. (24.2k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarabiner Coffee Co.@carabinercoffee · 🇺🇸 US | Food cooking nutrition Creator | 24.2k | 0.4% | 5 | Tagged @miir |
06 · Competitors according to Gravity
Who MiiR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MiiR among Kitchen & Dining brands in United States. The closest is Stanley 1913, then tervis.com, Hydro Flask, CORKCICLE., BruMate, IRISgo®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stanley 1913stanley1913.com | |||||||
| tervis.comtervis.com | |||||||
| Hydro Flaskhydroflask.com | |||||||
| CORKCICLE.corkcicle.com | |||||||
| BruMateshop.brumate.com | |||||||
| IRISgo®irisgo.com |
07 · Company
The company behind MiiR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MiiR is a company based in Seattle, United States, founded in 2010 according to LinkedIn, on a domain registered in March 2002. It employs about 93 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- 2010, per LinkedIn
- Domain registered
- 12 Mar 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 93 on LinkedIn · 51-200
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- miir.com · Shopify · USD
- Catalogue
- 75 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MiiR
What people ask Google about MiiR.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MiiR legit or a scam?
According to Gravity by Benchr, MiiR is a brand based in Seattle, United States: its website has existed since March 2002, it sells on a Shopify store, it employs 93 people on LinkedIn, it has 114,780 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MiiR known for?
MiiR is a lifestyle brand that creates bespoke drinkware, coffee accessories, and apparel emphasizing minimal, sustainable, functional, and enduring design principles. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MiiR cost?
MiiR's best seller, Flip Traveler, sells from US$19.00 to US$34.00 on miir.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check miir.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MiiR promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MiiR advertises on Facebook and Instagram and on Google, where its offers often run. Check miir.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MiiR?
MiiR sells on its own website, miir.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MiiR?
Gravity by Benchr records a company based in Seattle, United States, founded in 2010 according to LinkedIn, on a domain registered in 2002, with 93 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MiiR doing well?
Yes. Gravity by Benchr estimates about 135,300 visits to miir.com in September 2026, up 17% in a month and up 56% over three months. MiiR ranks #232 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MiiR use?
Gravity by Benchr identifies miir.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MiiR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MiiR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, MiiR ranks #232 of 25,135 by estimated traffic. Its closest competitors on the same market are Stanley 1913, tervis.com, Hydro Flask, CORKCICLE. and BruMate. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MiiR.