Brand page · Outdoor Recreation · United Kingdom
Mikes Dive Store: 80.7k visits a month, 13 active Meta ads, Gravity score 563.
Mikes Dive Store — Mike's Dive Store is a UK-based retailer specializing in diving and snorkelling equipment, offering a wide range of products including wetsuits, drysuits, dive computers, masks, snorkels, and other scuba gear. In September 2026 mikesdivestore.com drew an estimated 80.7k visits, down 25% on the month before. It ranks #113 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.7 Trustpilot rating over 2,571 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mike's Dive Store is a UK-based retailer specializing in diving and snorkelling equipment, offering a wide range of products including wetsuits, drysuits, dive computers, masks, snorkels, and other scuba gear.
01 · Traffic
How much traffic Mikes Dive Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mikes Dive Store drew an estimated 80.7k visits in September 2026, down 25% on the month before and down 9% over three months.
- Worldwide#112,848of 4.5m sites · Top 5%
- In United Kingdom#5,878of 192k sites · Top 5%
- Outdoor Recreation, worldwide#2,145of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#113of 3,414 brands · Top 5%
80.7k
estimated visits in September
1 mo ▼ −24.9%4 mo ▼ −9.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mikes Dive Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mikes Dive Store holds 4.7 out of 5 on Trustpilot over 2,571 reviews, 163 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Mikes Dive Store in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Mikes Dive Store scores 5.0 over 12 reviews.
Dive Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mikes Dive Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mikes Dive Store sells on Shopify, 85% of its catalogue in stock. The best seller is TUSA Freedom Ceos Mask, at £79.99, followed by TUSA Hyperdry Elite II Snorkel and Look Clear Anti-Fog Spray.
#1TUSA Freedom Ceos MaskMikes Dive Store£79.99In stock
#2TUSA Hyperdry Elite II SnorkelMikes Dive Store£38.99In stock
#3Look Clear Anti-Fog SprayMikes Dive Store£5.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mikes Dive Store in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 47% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$270.66
- Currency
- GBP
04 · Ads
What Mikes Dive Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mikes Dive Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Atomic SS1 RegulatorMike's Dive Store London19 Sept 2026image
default_collection_headlineMike's Dive Store London14 Sept 2026image
Discover our beginner diver setsMike's Dive Store London3 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mike's Waterfront Warehouseverified
Video ad21 Oct 2026Mike's Waterfront Warehouseverified
Text ad21 Oct 2026Mike's Waterfront Warehouseverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mikes Dive Store.
The creators who tag @mikesdivestorelondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mikes Dive Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mikes Dive Store among Outdoor Recreation brands in United Kingdom. The closest is Bodyboard HQ, then DirDirect, Kayaks, The ScubaDiving Gear Store, Fin Divers, H20 Sports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bodyboard HQbodyboardhq.co.uk | |||||||
| DirDirectdirdirect.com | |||||||
| Kayaksflowkayaks.co.uk | |||||||
| The ScubaDiving Gear Storescubadivinggear.uk | |||||||
| Fin Diversfindivers.com | |||||||
| H20 Sportsh2o-sports.co.uk |
07 · Company
The company behind Mikes Dive Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mikes Dive Store is a company based in London, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in September 2003. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1985, per LinkedIn
- Domain registered
- 18 Sept 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mikesdivestore.com · Shopify · GBP
- Catalogue
- 571 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mikes Dive Store
What people ask Google about Mikes Dive Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mikes Dive Store legit or a scam?
According to Gravity by Benchr, Mikes Dive Store is a brand based in London, United Kingdom: its website has existed since September 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 5,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mikes Dive Store?
Customers rate Mikes Dive Store 4.7 out of 5 on Trustpilot over 2,571 reviews, 163 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Mikes Dive Store scores 5.0 over 12 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mikes Dive Store known for?
Mike's Dive Store is a UK-based retailer specializing in diving and snorkelling equipment, offering a wide range of products including wetsuits, drysuits, dive computers, masks, snorkels, and other scuba gear. Gravity by Benchr classifies it under Outdoor Recreation, with Boating & Water Sports making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mikes Dive Store expensive?
Mikes Dive Store's best seller, TUSA Freedom Ceos Mask, sells £79.99 on mikesdivestore.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check mikesdivestore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mikes Dive Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mikes Dive Store advertises on Facebook and Instagram and on Google, where its offers often run. Check mikesdivestore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mikes Dive Store?
Mikes Dive Store sells on its own website, mikesdivestore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mikes Dive Store?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 2003, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mikes Dive Store growing?
Not at the moment. Gravity by Benchr estimates about 80,700 visits to mikesdivestore.com in September 2026, down 25% in a month and down 9% over three months. Mikes Dive Store ranks #113 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mikes Dive Store use?
Gravity by Benchr identifies mikesdivestore.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mikes Dive Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mikes Dive Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Mikes Dive Store ranks #113 of 3,414 by estimated traffic. Its closest competitors on the same market are Bodyboard HQ, DirDirect, Kayaks, The ScubaDiving Gear Store and Fin Divers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mikes Dive Store.