Brand page · Clothing
MILITARY traffic, ads & competitors 3.4m visits a month, 30 active Meta ads.
MILITARY — MILITARY.EU is an online shop that sells high-quality tactical and military clothing, sportswear, outdoor accessories, clothing, rucksacks and boots. In September 2026 military.eu drew an estimated 3.4m visits, down 13% on the month before. It ranks #11 of 7,326 Clothing brands and holds a 4.7 Trustpilot rating over 13,655 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
MILITARY.EU is an online shop that sells high-quality tactical and military clothing, sportswear, outdoor accessories, clothing, rucksacks and boots.
01 · Traffic
MILITARY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MILITARY drew an estimated 3.4m visits in September 2026, down 13% on the month before and down 4% over three months.
- Worldwide#5,312of 4.5m sites · Top 1%
- In Germany#245of 184k sites · Top 1%
- Clothing, worldwide#340of 459,295 brands · Top 1%
- Clothing, Germany#11of 7,326 brands · Top 1%
3.4m
estimated visits in September
1 mo ▼ −13.1%4 mo ▼ −4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MILITARY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MILITARY holds 4.7 out of 5 on Trustpilot over 13,655 reviews, 10,213 of them in the last twelve months: 87% of customers give five stars and 6% one star. That volume places MILITARY in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, MILITARY scores 4.8 over 2,686 reviews.
Army & Navy Surplus Shop Outdoor Clothing and Equipment Shop Women's Clothing Store Men's Clothing Store Outdoor Sports Store Hobby Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MILITARY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MILITARY's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MILITARY in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
MILITARY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MILITARY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Pentagon - BDU Shorts - Camo GreenMilitary.eu9 Sept 2026image
Brandit - Windbreaker Jacke - WoodlandMilitary.eu9 Sept 2026image
Mil-Tec Short Sleeve thermoaktív póló - Dark CamoMilitary.eu9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FHTM sp. z o.o.verified
Image ad21 Oct 2026FHTM sp. z o.o.verified
Text ad21 Oct 2026FHTM sp. z o.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MILITARY influencers
The creators who tag @military.eu_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @military.eu_official on Instagram, led by Radu Chirila (98.6k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRadu Chirila@chirilaraduu · 🇲🇩 MD | Fitness sport bodybuilding Creator | 98.6k | 1.5% | 2 | Tagged @military.eu_official |
06 · Competitors according to Gravity
MILITARY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MILITARY among Clothing brands. The closest is Bundeswehr und mehr, then militarysklad.cz, ARMED STORE, Army Surplus World, Varusteleka, Military Kit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bundeswehr und mehrbundeswehr-und-mehr.de | |||||||
| militarysklad.czmilitarysklad.cz | |||||||
| ARMED STOREarmed.cz | |||||||
| Army Surplus Worldarmysurplusworld.com | |||||||
| Varustelekavarusteleka.com | |||||||
| Military Kitmilitarykit.com |
07 · Company
Who is behind MILITARY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MILITARY is an e-commerce brand, founded in 2001 according to LinkedIn. It employs about 4 people.
- Founded
- 2001, per LinkedIn
- Employees
- 4 on LinkedIn
- Own store
- military.eu · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MILITARY
What people ask Google about MILITARY.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MILITARY a legit company?
According to Gravity by Benchr, MILITARY is a brand: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 4 people on LinkedIn, it has 41,781 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MILITARY reviews
Customers rate MILITARY 4.7 out of 5 on Trustpilot over 13,655 reviews, 10,213 of them in the last twelve months: 87% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, MILITARY scores 4.8 over 2,686 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MILITARY known for?
MILITARY.EU is an online shop that sells high-quality tactical and military clothing, sportswear, outdoor accessories, clothing, rucksacks and boots. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
MILITARY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MILITARY advertises on Facebook and Instagram and on Google, where its offers often run. Check military.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MILITARY?
MILITARY sells on its own website, military.eu, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind MILITARY?
Gravity by Benchr records a company, founded in 2001 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MILITARY doing well?
Not at the moment. Gravity by Benchr estimates about 3,410,400 visits to military.eu in September 2026, down 13% in a month and down 4% over three months. MILITARY ranks #11 of 7,326 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MILITARY use?
Gravity by Benchr identifies military.eu as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records.
How much does MILITARY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MILITARY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, MILITARY ranks #11 of 7,326 by estimated traffic. Its closest competitors on the same market are Bundeswehr und mehr, militarysklad.cz, ARMED STORE, Army Surplus World and Varusteleka. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MILITARY.