Brand page · Clothing
military1st.ca: 93.4k visits a month, 736 active Meta ads.
military1st.ca — Military 1st is an online-based army surplus store and military shop that sells combat clothing, camouflage clothes, and airsoft gear, shipping across Canada. In September 2026 military1st.ca drew an estimated 93.4k visits, up 5% on the month before. It ranks #174 of 10,239 Clothing brands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Military 1st is an online-based army surplus store and military shop that sells combat clothing, camouflage clothes, and airsoft gear, shipping across Canada.
01 · Traffic
How much traffic military1st.ca gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
military1st.ca drew an estimated 93.4k visits in September 2026, up 5% on the month before and down 22% over three months.
- Worldwide#99,294of 4.5m sites · Top 5%
- In Canada#1,788of 104k sites · Top 5%
- Clothing, worldwide#9,483of 459,295 brands · Top 5%
- Clothing, Canada#174of 10,239 brands · Top 5%
93.4k
estimated visits in September
1 mo ▲ +4.6%4 mo ▼ −22.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about military1st.ca.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
military1st.ca holds 2.3 out of 5 on Trustpilot over 9 reviews, 6 of them in the last twelve months: 0% of customers give five stars and 78% one star.
Outdoor Clothing and Equipment Shop Outerwear Store Activewear Store Clothing Store Shoe Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What military1st.ca sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read military1st.ca's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places military1st.ca in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What military1st.ca is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
military1st.ca runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image).
Préparez-vous à l'action !Military 1st13 Oct 2026video
Proper kit should fit properly. 🌲🥾 Our Plus Size Collection covers 3XL–7XL, with jackets, T-shirts and cargo trousers made for comfort, pracMilitary 1st13 Oct 2026image
Pentagon Perseus Fleece Jacket 2.0Military 1st13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about military1st.ca.
The creators who tag @military1st on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @military1st on Instagram, led by Airsoft Club (69.4k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAirsoft Club@airsoft.club · 🇵🇹 PT | Fitness sport bodybuilding Creator | 69.4k | 0.5% | 5 | Tagged @military1st |
06 · Competitors according to Gravity
Who military1st.ca competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for military1st.ca among Clothing brands. The closest is Strike, then Bergfreunde, SportFits.at, The Climbers Shop, military1st.com.au, braasport.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Strikestrike.com.ua | |||||||
| Bergfreundebergfreunde.be | |||||||
| SportFits.atsportfits.at | |||||||
| The Climbers Shopclimbers-shop.com | |||||||
| military1st.com.aumilitary1st.com.au | |||||||
| braasport.nobraasport.no |
07 · Company
The company behind military1st.ca.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
military1st.ca is an e-commerce brand, on a domain registered in September 2017.
- Legal name
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- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 23 Sept 2017
- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- military1st.ca · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about military1st.ca
What people ask Google about military1st.ca.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is military1st.ca legit?
According to Gravity by Benchr, military1st.ca is a brand: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it has 143,707 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does military1st.ca sell?
Military 1st is an online-based army surplus store and military shop that sells combat clothing, camouflage clothes, and airsoft gear, shipping across Canada. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a military1st.ca discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: military1st.ca advertises on Facebook and Instagram and on Google, where its offers often run. Check military1st.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy military1st.ca?
military1st.ca sells on its own website, military1st.ca, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns military1st.ca?
Gravity by Benchr records a company, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is military1st.ca growing?
Not at the moment. Gravity by Benchr estimates about 93,400 visits to military1st.ca in September 2026, up 5% in a month and down 22% over three months. military1st.ca ranks #174 of 10,239 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does military1st.ca use?
Gravity by Benchr identifies military1st.ca as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does military1st.ca spend on Meta ads?
Gravity by Benchr does not publish a spend figure for military1st.ca on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, military1st.ca ranks #174 of 10,239 by estimated traffic. Its closest competitors on the same market are Strike, Bergfreunde, SportFits.at, The Climbers Shop and military1st.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with military1st.ca.