Brand page · Clothing
military1st.it: 35.3k visits a month, 736 active Meta ads.
military1st.it — Military 1st is a shop specializing in military surplus and tactical gear, offering combat clothing, camouflage apparel, army uniforms, and softair equipment. In September 2026 military1st.it drew an estimated 35.3k visits, down 18% on the month before. It ranks #260 of 5,997 Clothing brands and holds a 4.8 Trustpilot rating over 74,447 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Military 1st is a shop specializing in military surplus and tactical gear, offering combat clothing, camouflage apparel, army uniforms, and softair equipment.
01 · Traffic
How much traffic military1st.it gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
military1st.it drew an estimated 35.3k visits in September 2026, down 18% on the month before and down 24% over three months.
- Worldwide#228,956of 4.5m sites · Top 10%
- In Italy#5,299of 138k sites · Top 5%
- Clothing, worldwide#21,878of 459,295 brands · Top 5%
- Clothing, Italy#260of 5,997 brands · Top 5%
35.3k
estimated visits in September
1 mo ▼ −18.3%4 mo ▼ −23.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about military1st.it.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
military1st.it holds 4.8 out of 5 on Trustpilot over 74,447 reviews, 3,474 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places military1st.it in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Hunting Store Men's Clothing Store Camping Store Paintball Store Fishing Store Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What military1st.it sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read military1st.it's catalogue yet.
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Share of the catalogue by product family.
The dominant category places military1st.it in its comparison group.
- Average rating
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- In stock
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04 · Ads
What military1st.it is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
military1st.it runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2025 (image).
Préparez-vous à l'action !Military 1st13 Oct 2026video
Proper kit should fit properly. 🌲🥾 Our Plus Size Collection covers 3XL–7XL, with jackets, T-shirts and cargo trousers made for comfort, pracMilitary 1st13 Oct 2026image
Pentagon Perseus Fleece Jacket 2.0Military 1st13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
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05 · Influencers
Who talks about military1st.it.
The creators who tag @military1st on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @military1st on Instagram, led by Airsoft Club (69.4k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAirsoft Club@airsoft.club · 🇵🇹 PT | Fitness sport bodybuilding Creator | 69.4k | 0.5% | 5 | Tagged @military1st |
06 · Competitors according to Gravity
Who military1st.it competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for military1st.it among Clothing brands. The closest is MERCH, then Dobrý Textil, skaggspostal.com, Bontis.hu, iwaki-uni.co.jp, albuquerquebouttique.com.br.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MERCHmerch.sk | |||||||
| Dobrý Textildobrytextil.sk | |||||||
| skaggspostal.comskaggspostal.com | |||||||
| Bontis.hubontis.hu | |||||||
| iwaki-uni.co.jpiwaki-uni.co.jp | |||||||
| albuquerquebouttique.com.bralbuquerquebouttique.com.br |
07 · Company
The company behind military1st.it.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
military1st.it is an e-commerce brand.
- Legal name
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- Investors
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- VC-backed
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- Own store
- military1st.it · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about military1st.it
What people ask Google about military1st.it.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is military1st.it legit or a scam?
According to Gravity by Benchr, military1st.it is a brand: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it has 143,707 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
military1st.it reviews
Customers rate military1st.it 4.8 out of 5 on Trustpilot over 74,447 reviews, 3,474 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is military1st.it known for?
Military 1st is a shop specializing in military surplus and tactical gear, offering combat clothing, camouflage apparel, army uniforms, and softair equipment. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does military1st.it have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: military1st.it advertises on Facebook and Instagram and on Google, where its offers often run. Check military1st.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy military1st.it?
military1st.it sells on its own website, military1st.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is military1st.it doing well?
Not at the moment. Gravity by Benchr estimates about 35,300 visits to military1st.it in September 2026, down 18% in a month and down 24% over three months. military1st.it ranks #260 of 5,997 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does military1st.it use?
Gravity by Benchr identifies military1st.it as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records.
What is military1st.it's ad budget?
Gravity by Benchr does not publish a spend figure for military1st.it on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, military1st.it ranks #260 of 5,997 by estimated traffic. Its closest competitors on the same market are MERCH, Dobrý Textil, skaggspostal.com, Bontis.hu and iwaki-uni.co.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with military1st.it.