Brand page · Food Items · United States
Milk Bar: 133k visits a month, 43 active Meta ads, Gravity score 585.
Milk Bar — Milk Bar is an award-winning bakery founded by pastry chef Christina Tosi that sells cakes, cookies, pies, and other desserts. The company is known for familiar yet unexpected treats like Milk Bar Pie and Cereal Milk Soft Serve, with 12 locations across the US and nationwide shipping. In September 2026 milkbarstore.com drew an estimated 133k visits, down 9% on the month before. It ranks #177 of 20,419 Food Items brands in United States and holds a 2.1 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Milk Bar is an award-winning bakery founded by pastry chef Christina Tosi that sells cakes, cookies, pies, and other desserts. The company is known for familiar yet unexpected treats like Milk Bar Pie and Cereal Milk Soft Serve, with 12 locations across the US and nationwide shipping.
01 · Traffic
How much traffic Milk Bar gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milk Bar drew an estimated 133k visits in September 2026, down 9% on the month before and up 7% over three months.
- Worldwide#73,673of 4.5m sites · Top 5%
- In United States#24,304of 1.2m sites · Top 5%
- Food Items, worldwide#1,843of 260,714 brands · Top 1%
- Food Items, United States#177of 20,419 brands · Top 1%
133k
estimated visits in September
1 mo ▼ −8.8%4 mo ▲ +7.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Milk Bar.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milk Bar holds 2.1 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 83% one star.
Food Processing Equipment Bakery Cake Shop Candy Store Food Products Supplier Dessert Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Milk Bar sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Milk Bar sells on Shopify, 94% of its catalogue in stock. The best seller is 6" Birthday Cake, at US$65.00, followed by Assorted Cookie Tin - 6 Count and Milk Bar® Pie.
#16" Birthday CakeMilk BarUS$65.00In stock
#2Assorted Cookie Tin - 6 CountMilk BarUS$28.00In stock
#3Milk Bar® PieMilk BarUS$53.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Milk Bar in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$74.00
- Currency
- USD
04 · Ads
What Milk Bar is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milk Bar runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
$20 Off Your 1st Order with Code BDAYSMilk Bar6 Oct 2026image
🎂 Save $20 On Your 1st Order $80+ 🎂Milk Bar5 Oct 2026image
default_collection_headlineMilk Bar5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Momomilk LLCverified
Text ad20 Oct 2026Momomilk LLCverified
Text ad20 Oct 2026Momomilk LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Milk Bar.
The creators who tag @milkbarstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milkbarstore on Instagram, led by Milk Bar Lab (39.6k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMilk Bar Lab@milkbarlab · 🇺🇸 US | Food cooking nutrition Creator | 39.6k | — | 7 | Tagged @milkbarstore |
06 · Competitors according to Gravity
Who Milk Bar competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milk Bar among Food Items brands in United States. The closest is Lady M Confections, then Cake Box, Magnolia Bakery, Lola's, SusieCakes, Tehzeeb Bakers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lady M Confectionsladym.com | |||||||
| Cake Boxcakebox.com | |||||||
| Magnolia Bakerymagnoliabakery.com | |||||||
| Lola'slolas.co.uk | |||||||
| SusieCakessusiecakes.com | |||||||
| Tehzeeb Bakerstehzeeb.com |
07 · Company
The company behind Milk Bar.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milk Bar is a company based in New York, United States, founded in 2008 according to LinkedIn, on a domain registered in September 2010. It employs about 531 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2008, per LinkedIn
- Domain registered
- 8 Sept 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 531 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milkbarstore.com · Shopify · USD
- Catalogue
- 133 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milk Bar
What people ask Google about Milk Bar.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milk Bar a legit company?
According to Gravity by Benchr, Milk Bar is a brand based in New York, United States: its website has existed since September 2010, it sells on a Shopify store, it employs 531 people on LinkedIn, it has 881,278 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Milk Bar reviews: is it worth it?
Customers rate Milk Bar 2.1 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 0% give five stars, 83% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Milk Bar?
Milk Bar is an award-winning bakery founded by pastry chef Christina Tosi that sells cakes, cookies, pies, and other desserts. The company is known for familiar yet unexpected treats like Milk Bar Pie and Cereal Milk Soft Serve, with 12 locations across the US and nationwide shipping. Gravity by Benchr classifies it under Food Items, with Bakery making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Milk Bar expensive?
Milk Bar's best seller, 6" Birthday Cake, sells US$65.00 on milkbarstore.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check milkbarstore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Milk Bar promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Milk Bar advertises on Facebook and Instagram and on Google, where its offers often run. Check milkbarstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Milk Bar?
Milk Bar sells on its own website, milkbarstore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Milk Bar?
Gravity by Benchr records a company based in New York, United States, founded in 2008 according to LinkedIn, on a domain registered in 2010, with 531 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Milk Bar doing well?
Yes. Gravity by Benchr estimates about 133,100 visits to milkbarstore.com in September 2026, down 9% in a month and up 7% over three months. Milk Bar ranks #177 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Milk Bar use?
Gravity by Benchr identifies milkbarstore.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Milk Bar spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Milk Bar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Milk Bar ranks #177 of 20,419 by estimated traffic. Its closest competitors on the same market are Lady M Confections, Cake Box, Magnolia Bakery, Lola's and SusieCakes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milk Bar.