Brand page · Food Items · India
Millet Amma: 38.3k visits a month, 16 active Meta ads, Gravity score 497.
Millet Amma — Millet Amma is an Indian brand that sells organic millet-based food products including grains, flours, rava, and flakes. In September 2026 milletamma.com drew an estimated 38.3k visits, up 85% on the month before. It ranks #225 of 1,983 Food Items brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Millet Amma is an Indian brand that sells organic millet-based food products including grains, flours, rava, and flakes.
01 · Traffic
How much traffic Millet Amma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Millet Amma drew an estimated 38.3k visits in September 2026, up 85% on the month before and up 51% over three months.
- Worldwide#213,552of 4.5m sites · Top 5%
- In India#10,078of 164k sites · Top 10%
- Food Items, worldwide#6,438of 260,714 brands · Top 5%
- Food Items, India#225of 1,983 brands · Top 20%
38.3k
estimated visits in September
1 mo ▲ +85.3%4 mo ▲ +50.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Millet Amma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Millet Amma holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Food Manufacturing Supply Food Manufacturer Health Food Store Food Producer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Millet Amma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Millet Amma sells on Shopify, 100% of its catalogue in stock. The best seller is Millet Pizza Base Organic 6Pcs Per Pack - (200)g, at ₹220.00, followed by Siridhanya Grain Combo Organic Millet Pack of 5 (5kg-Each 1kg) | Positive Millets due to its balanced Nutritional Profil and Bajra Millet Methi Khakhra 180gm.
#1Millet Pizza Base Organic 6Pcs Per Pack - (200)gMillet Amma₹220.00In stock
#2Siridhanya Grain Combo Organic Millet Pack of 5 (5kg-Each 1kg) | Positive Millets due to its balanced Nutritional ProfilMillet Amma₹1,770.00In stock
#3Bajra Millet Methi Khakhra 180gmMillet Amma₹165.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Millet Amma in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$4.18
- Currency
- INR
04 · Ads
What Millet Amma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Millet Amma runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
After 10 Years With Millets, These 5 Still Stand OutMillet Amma17 Sept 2026video
He Couldn’t Pick Up Their Newborn. That Changed Everything.Millet Amma17 Sept 2026video
The 5 Millets Our Grandparents Already KnewMillet Amma17 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026URBAN MONK PRIVATE LIMITEDverified
Text ad20 Oct 2026URBAN MONK PRIVATE LIMITEDverified
Video ad20 Oct 2026URBAN MONK PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Millet Amma.
The creators who tag @milletamma on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milletamma on Instagram, led by Dr. MitaliPatel - Dental health expert (18.3k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDr. MitaliPatel - Dental health expert@health1easy · 🇮🇳 IN | Health medicine Creator | 18.3k | — | 1 | Tagged @milletamma |
06 · Competitors according to Gravity
Who Millet Amma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Millet Amma among Food Items brands in India. The closest is Farm Fresco, then Rajamudi, Mother-O-Malvan, Vibrant Living, Cappacale Foods, Zama.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Farm Frescofarmfres.co | |||||||
| Rajamudirajamudi.com | |||||||
| Mother-O-Malvanmotheromalvan.com | |||||||
| Vibrant Livingvibrantliving.in | |||||||
| Cappacale Foodscappacalefoods.com | |||||||
| Zamazamaorganics.com |
07 · Company
The company behind Millet Amma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Millet Amma is a company based in BENGALURU, India, founded in 2017 according to LinkedIn, on a domain registered in September 2017. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · BENGALURU
- Founded
- 2017, per LinkedIn
- Domain registered
- 13 Sept 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milletamma.com · Shopify · INR
- Catalogue
- 49 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Millet Amma
What people ask Google about Millet Amma.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Millet Amma legit or a scam?
According to Gravity by Benchr, Millet Amma is a brand based in BENGALURU, India: its website has existed since September 2017, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 26,254 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Millet Amma?
Millet Amma is an Indian brand that sells organic millet-based food products including grains, flours, rava, and flakes. Gravity by Benchr classifies it under Food Items, with Food Items making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Millet Amma cost?
Millet Amma's best seller, Millet Pizza Base Organic 6Pcs Per Pack - (200)g, sells ₹220.00 on milletamma.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check milletamma.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Millet Amma discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Millet Amma advertises on Facebook and Instagram and on Google, where its offers often run. Check milletamma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Millet Amma?
Millet Amma sells on its own website, milletamma.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Millet Amma?
Gravity by Benchr records a company based in BENGALURU, India, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Millet Amma growing?
Yes. Gravity by Benchr estimates about 38,300 visits to milletamma.com in September 2026, up 85% in a month and up 51% over three months. Millet Amma ranks #225 of 1,983 Food Items brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Millet Amma use?
Gravity by Benchr identifies milletamma.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Millet Amma's ad budget?
Gravity by Benchr does not publish a spend figure for Millet Amma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in India?
Among Food Items brands in India in the Gravity by Benchr index, Millet Amma ranks #225 of 1,983 by estimated traffic. Its closest competitors on the same market are Farm Fresco, Rajamudi, Mother-O-Malvan, Vibrant Living and Cappacale Foods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Millet Amma.