Brand page · Food Items · United Kingdom
Millie's Cookies: 73.7k visits a month, 6 active Meta ads, Gravity score 547.
Millie's Cookies — Millie's Cookies is a UK chain of retail bakeries specializing in cookies, muffins, hot drinks and gifts, offering personalised giant cookies, cookie boxes and other cookie treats. In September 2026 milliescookies.com drew an estimated 73.7k visits, down 22% on the month before. It ranks #120 of 5,144 Food Items brands in United Kingdom and holds a 3.3 Trustpilot rating over 19,527 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Millie's Cookies is a UK chain of retail bakeries specializing in cookies, muffins, hot drinks and gifts, offering personalised giant cookies, cookie boxes and other cookie treats.
01 · Traffic
How much traffic Millie's Cookies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Millie's Cookies drew an estimated 73.7k visits in September 2026, down 22% on the month before and down 18% over three months.
- Worldwide#121,886of 4.5m sites · Top 5%
- In United Kingdom#6,351of 192k sites · Top 5%
- Food Items, worldwide#3,313of 260,714 brands · Top 5%
- Food Items, United Kingdom#120of 5,144 brands · Top 5%
73.7k
estimated visits in September
1 mo ▼ −21.7%4 mo ▼ −18.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Millie's Cookies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Millie's Cookies holds 3.3 out of 5 on Trustpilot over 19,527 reviews, 1,125 of them in the last twelve months: 53% of customers give five stars and 24% one star. That volume places Millie's Cookies in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, Millie's Cookies scores 4.1 over 14 reviews.
Online Food Ordering Service Bakery Take Away Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Millie's Cookies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Millie's Cookies's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Millie's Cookies in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Millie's Cookies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Millie's Cookies runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Freshly baked every day since 1985Millie's Cookies9 Jul 2026image
Get 10% Off Your Next Millie’s Order! 🍪Millie's Cookies9 Jun 2026image
Preorder for Delivery or Click & Collect!Millie's Cookies14 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Elliott Hopwoodverified
Text ad21 Oct 2026Elliott Hopwoodverified
Text ad21 Oct 2026Elliott Hopwoodverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Millie's Cookies.
The creators who tag @milliescookiesuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milliescookiesuk on Instagram, led by Student Beans 🇬🇧 Discounts | Memes | Uni Life (141k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStudent Beans 🇬🇧 Discounts | Memes | Uni Life@studentbeans · 🇬🇧 GB | History culture education Creator | 141k | 0.3% | 1 | Tagged @milliescookiesuk |
06 · Competitors according to Gravity
Who Millie's Cookies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Millie's Cookies among Food Items brands in United Kingdom. The closest is PANZANI, then hickoryfarms.com, Tirolez, De Kruidenbaron, obusedo.com, Dapur Cokelat Indonesia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PANZANIpanzani.fr | |||||||
| hickoryfarms.comhickoryfarms.com | |||||||
| Tiroleztirolez.com.br | |||||||
| De Kruidenbarondekruidenbaron.nl | |||||||
| obusedo.comobusedo.com | |||||||
| Dapur Cokelat Indonesiadapurcokelat.com |
07 · Company
The company behind Millie's Cookies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Millie's Cookies is a company based in United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in December 1999. It employs about 128 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1985, per LinkedIn
- Domain registered
- 16 Dec 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 128 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milliescookies.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Millie's Cookies
What people ask Google about Millie's Cookies.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Millie's Cookies legit?
According to Gravity by Benchr, Millie's Cookies is a brand based in United Kingdom: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 128 people on LinkedIn, it has 37,154 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Millie's Cookies reviews
Customers rate Millie's Cookies 3.3 out of 5 on Trustpilot over 19,527 reviews, 1,125 of them in the last twelve months: 53% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Millie's Cookies scores 4.1 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Millie's Cookies?
Millie's Cookies is a UK chain of retail bakeries specializing in cookies, muffins, hot drinks and gifts, offering personalised giant cookies, cookie boxes and other cookie treats. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Millie's Cookies have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Millie's Cookies advertises on Facebook and Instagram and on Google, where its offers often run. Check milliescookies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Millie's Cookies?
Millie's Cookies sells on its own website, milliescookies.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Millie's Cookies?
Gravity by Benchr records a company based in United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 1999, with 128 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Millie's Cookies doing well?
Not at the moment. Gravity by Benchr estimates about 73,700 visits to milliescookies.com in September 2026, down 22% in a month and down 18% over three months. Millie's Cookies ranks #120 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Millie's Cookies use?
Gravity by Benchr identifies milliescookies.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Millie's Cookies' ad budget?
Gravity by Benchr does not publish a spend figure for Millie's Cookies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Millie's Cookies ranks #120 of 5,144 by estimated traffic. Its closest competitors on the same market are PANZANI, hickoryfarms.com, Tirolez, De Kruidenbaron and obusedo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Millie's Cookies.