Brand page · Books · United Kingdom
Mills & Boon UK traffic, ads & competitors 38.8k visits a month, 9 active Meta ads, Gravity score 611.
Mills & Boon UK — Mills & Boon UK is a publisher of romantic fiction books, offering various romance genres from historical to contemporary, rom-com to erotica. In September 2026 millsandboon.co.uk drew an estimated 38.8k visits, up 22% on the month before. It ranks #122 of 2,162 Books brands in the United Kingdom and holds a 2.1 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 132 peers: Books brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mills & Boon UK is a publisher of romantic fiction books, offering various romance genres from historical to contemporary, rom-com to erotica.
01 · Traffic
Mills & Boon UK website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mills & Boon UK drew an estimated 38.8k visits in September 2026, up 22% on the month before and up 24% over three months.
- Worldwide#211,211of 4.5m sites · Top 5%
- In United Kingdom#11,039of 192k sites · Top 10%
- Books, worldwide#2,495of 53,824 brands · Top 5%
- Books, United Kingdom#122of 2,162 brands · Top 10%
38.8k
estimated visits in September
1 mo ▲ +22.1%4 mo ▲ +24.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mills & Boon UK reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mills & Boon UK holds 2.1 out of 5 on Trustpilot over 11 reviews, 1 of them in the last twelve months: 9% of customers give five stars and 91% one star.
Book Store Book Publisher
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mills & Boon UK best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mills & Boon UK sells on Shopify, 100% of its catalogue in stock. The best seller is Unforgettable (Forbidden: A Shade Darker, Book 1) (Mills & Boon Blaze): First edition, at £2.99, followed by A Rich Man's Whim (A Bride for a Billionaire, Book 1) (Mills & Boon Modern): First edition and The Sicilian's Unexpected Duty (The Irresistible Sicilians, Book 0) (Mills & Boon Modern): First edition.
#1Unforgettable (Forbidden: A Shade Darker, Book 1) (Mills & Boon Blaze): First editionMills & Boon UK£2.99In stock
#2A Rich Man's Whim (A Bride for a Billionaire, Book 1) (Mills & Boon Modern): First editionMills & Boon UK£5.99In stock
#3The Sicilian's Unexpected Duty (The Irresistible Sicilians, Book 0) (Mills & Boon Modern): First editionMills & Boon UK£0.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mills & Boon UK in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 7% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$3.96
- Currency
- GBP
04 · Ads
Mills & Boon UK ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mills & Boon UK runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
Amazing deal on FOUR romance books!Mills & Boon3 Oct 2026image
4 billionaire romances with LOTS of chemistry!Mills & Boon3 Oct 2026image
25% Off: Modern SeriesMills & Boon29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KATIE EMMA BARNES-WALLISverified
Text ad20 Oct 2026KATIE EMMA BARNES-WALLISverified
Text ad20 Oct 2026KATIE EMMA BARNES-WALLISverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mills & Boon UK influencers
The creators who tag @millsandboonuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @millsandboonuk on Instagram, led by Susan Gray (11k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSusan Gray@sparkling_magpie · 🇬🇧 GB | Fashion style luxury Creator | 11k | 0.7% | 1 | Tagged @millsandboonuk |
06 · Competitors according to Gravity
Mills & Boon UK competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mills & Boon UK among Books brands in the United Kingdom. The closest is Kate Pearce Books, then Phonic Books, GL Assessment, Zoey Ellis Books, Dead Ink, 3dtotal shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kate Pearce Bookskatepearcebooks.com | |||||||
| Phonic Booksphonicbooks.co.uk | |||||||
| GL Assessment11plus.gl-assessment.co.uk | |||||||
| Zoey Ellis Bookszoeyellisbooks.com | |||||||
| Dead Inkdeadinkbooks.com | |||||||
| 3dtotal shopstore.3dtotal.com |
07 · Company
Who is behind Mills & Boon UK?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mills & Boon UK is a company based in Glasgow, United Kingdom, on a domain registered in January 1997.
- Entity country
- 🇬🇧 United Kingdom · Glasgow
- Domain registered
- 23 Jan 1997
- Status
- Operating
- Own store
- millsandboon.co.uk · Shopify · GBP
- Catalogue
- 166 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mills & Boon UK
What people ask Google about Mills & Boon UK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mills & Boon UK a legit company?
According to Gravity by Benchr, Mills & Boon UK is a brand based in Glasgow, United Kingdom: its website has existed since January 1997, it sells on a Shopify store, it has 20,341 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mills & Boon UK reviews: is it worth it?
Customers rate Mills & Boon UK 2.1 out of 5 on Trustpilot over 11 reviews, 1 of them in the last twelve months: 9% give five stars, 91% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mills & Boon UK?
Mills & Boon UK is a publisher of romantic fiction books, offering various romance genres from historical to contemporary, rom-com to erotica. Gravity by Benchr classifies it under Books, with Books making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mills & Boon UK prices: how much is it?
Mills & Boon UK's best seller, Unforgettable (Forbidden: A Shade Darker, Book 1) (Mills & Boon Blaze): First edition, sells £2.99 on millsandboon.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check millsandboon.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mills & Boon UK discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mills & Boon UK advertises on Facebook and Instagram and on Google, where its offers often run. Check millsandboon.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mills & Boon UK?
Mills & Boon UK sells on its own website, millsandboon.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mills & Boon UK?
Gravity by Benchr records a company based in Glasgow, United Kingdom, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mills & Boon UK doing well?
Yes. Gravity by Benchr estimates about 38,800 visits to millsandboon.co.uk in September 2026, up 22% in a month and up 24% over three months. Mills & Boon UK ranks #122 of 2,162 Books brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mills & Boon UK use?
Gravity by Benchr identifies millsandboon.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mills & Boon UK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mills & Boon UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in the United Kingdom?
Among Books brands in the United Kingdom in the Gravity by Benchr index, Mills & Boon UK ranks #122 of 2,162 by estimated traffic. Its closest competitors on the same market are Kate Pearce Books, Phonic Books, GL Assessment, Zoey Ellis Books and Dead Ink. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mills & Boon UK.