Brand page · Clothing · United States
MILLY: 65.8k visits a month, 150 active Meta ads, Gravity score 467.
MILLY — MILLY is a contemporary fashion brand that creates women's clothing including dresses, separates, swimwear, and accessories with a feminine point of view. In September 2026 milly.com drew an estimated 65.8k visits, up 4% on the month before. It ranks #2,221 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MILLY is a contemporary fashion brand that creates women's clothing including dresses, separates, swimwear, and accessories with a feminine point of view.
01 · Traffic
How much traffic MILLY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MILLY drew an estimated 65.8k visits in September 2026, up 4% on the month before and down 34% over three months.
- Worldwide#134,485of 4.5m sites · Top 5%
- In United States#43,588of 1.2m sites · Top 5%
- Clothing, worldwide#13,019of 459,295 brands · Top 5%
- Clothing, United States#2,221of 97,158 brands · Top 5%
65.8k
estimated visits in September
1 mo ▲ +3.7%4 mo ▼ −33.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MILLY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MILLY holds 2.3 out of 5 on Trustpilot over 7 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 86% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MILLY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MILLY sells on Shopify, 77% of its catalogue in stock. The best seller is Nicola Cady Pants, at US$275.00, followed by Nicola Cady Pants and Nash Cady Pants.
#1Nicola Cady PantsMILLYUS$275.00In stock
#2Nicola Cady PantsMILLYUS$275.00In stock
#3Nash Cady PantsMILLYUS$295.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MILLY in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 60% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$395.00
- Currency
- USD
04 · Ads
What MILLY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MILLY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
MILLYMILLY6 Oct 2026image
MILLYMILLY6 Oct 2026image
MEET THE ICONMILLY6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MMJ Apparel LLCverified
Text ad21 Oct 2026MMJ Apparel LLCverified
Image ad21 Oct 2026MMJ Apparel LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MILLY.
The creators who tag @milly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milly on Instagram, led by Linda Oliver (19.2k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLinda Oliver@lindaoliverofficial · 🇮🇹 IT | Fashion style luxury Creator | 19.2k | 1.1% | 5 | Tagged @milly |
06 · Competitors according to Gravity
Who MILLY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MILLY among Clothing brands in United States. The closest is INTERNATIONAL BAOBAB, then MESTIZA NEW YORK, Maygel Coronel, ASTA RESORT, Mara Hoffman, diarrablu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| INTERNATIONAL BAOBABbaobabstore.com | |||||||
| MESTIZA NEW YORKmestizanewyork.com | |||||||
| Maygel Coronelmaygelcoronel.com | |||||||
| ASTA RESORTastaresort.com | |||||||
| Mara Hoffmanmarahoffman.com | |||||||
| diarrabludiarrablu.com |
07 · Company
The company behind MILLY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MILLY is a company based in New York, United States, founded in 2000 according to LinkedIn, on a domain registered in December 1999. It employs about 87 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2000, per LinkedIn
- Domain registered
- 2 Dec 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn
- Funding stage
- Seed · last deal: angel
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milly.com · Shopify · USD
- Catalogue
- 154 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MILLY
What people ask Google about MILLY.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MILLY a legit company?
According to Gravity by Benchr, MILLY is a brand based in New York, United States: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 87 people on LinkedIn, it has 178,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MILLY known for?
MILLY is a contemporary fashion brand that creates women's clothing including dresses, separates, swimwear, and accessories with a feminine point of view. Gravity by Benchr classifies it under Clothing, with Dresses making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MILLY expensive?
MILLY's best seller, Nicola Cady Pants, sells US$275.00 on milly.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check milly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MILLY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MILLY advertises on Facebook and Instagram and on Google, where its offers often run. Check milly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MILLY?
MILLY sells on its own website, milly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MILLY?
Gravity by Benchr records a company based in New York, United States, founded in 2000 according to LinkedIn, on a domain registered in 1999, with 87 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MILLY growing?
Not at the moment. Gravity by Benchr estimates about 65,800 visits to milly.com in September 2026, up 4% in a month and down 34% over three months. MILLY ranks #2,221 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MILLY use?
Gravity by Benchr identifies milly.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MILLY's ad budget?
Gravity by Benchr does not publish a spend figure for MILLY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, MILLY ranks #2,221 of 97,158 by estimated traffic. Its closest competitors on the same market are INTERNATIONAL BAOBAB, MESTIZA NEW YORK, Maygel Coronel, ASTA RESORT and Mara Hoffman. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MILLY.