Brand page · Outdoor Recreation · Norway
Milrab: 229K visits a month, 15 active Meta ads.
Milrab — Milrab is an online retailer that sells equipment for sports, outdoor activities, and tactical use. They offer products from well-known brands and have stores in Norway, Sweden, and Finland. In September 2026 milrab.no drew an estimated 229K visits, down 13% on the month before. It ranks #3 of 174 Outdoor Recreation brands in Norway and holds a 2.2 Trustpilot rating over 833 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Milrab is an online retailer that sells equipment for sports, outdoor activities, and tactical use. They offer products from well-known brands and have stores in Norway, Sweden, and Finland.
01 · Traffic
How much traffic Milrab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milrab drew an estimated 229K visits in September 2026, down 13% on the month before and down 14% over three months.
- Worldwide#46,850of 4.5M sites · Top 5%
- In Norway#194of 15.2K sites · Top 5%
- Outdoor Recreation, worldwide#634of 101,136 brands · Top 1%
- Outdoor Recreation, Norway#3of 174 brands · Top 5%
229K
estimated visits in September
1 mo ▼ −13.4%4 mo ▼ −13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Milrab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milrab holds 2.2 out of 5 on Trustpilot over 833 reviews, 27 of them in the last twelve months: 64% of customers give five stars and 22% one star. That volume places Milrab in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Outdoor Clothing and Equipment Shop Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Milrab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Milrab's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Milrab in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Milrab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milrab runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
ProEquip PRO-U610LS/LA Orange Tygkabel, 3-i-1 med 2 Öronbyglar / PeltoranslutningMILRAB.no16 Sept 2026image
Høstdeals – opptil 70%* rabattMILRAB.no3 Sept 2026image
Høstdeals – opptil 70%* rabattMILRAB.no2 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MILRAB ASverified
Text ad21 Oct 2026MILRAB ASverified
Text ad21 Oct 2026MILRAB ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Milrab.
The creators who tag @milrab.no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milrab.no on Instagram, led by GRUNDE MYHRER (55.8K followers, 8.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGRUNDE MYHRER@grundemyhrer · 🇳🇴 NO | Travel tourism exploration Creator | 55.8K | 8.1% | 1 | Tagged @milrab.no |
06 · Competitors according to Gravity
Who Milrab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milrab among Outdoor Recreation brands in Norway. The closest is varuste.net, then MILITARY, Militarist, Martes Sport, Altitude Sports, Tactical Gear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| varuste.netvaruste.net | |||||||
| MILITARYmilitary.pl | |||||||
| Militaristmilitarist.ua | |||||||
| Martes Sportmartessport.cz | |||||||
| Altitude Sportsaltitude-sports.com | |||||||
| Tactical Geartacticalgear.com |
07 · Company
The company behind Milrab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milrab is a company based in Norway, founded in 2006 according to LinkedIn, on a domain registered in February 2024. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 2006, per LinkedIn
- Domain registered
- 1 Feb 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milrab.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milrab
What people ask Google about Milrab.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milrab a legit company?
According to Gravity by Benchr, Milrab is a brand based in Norway: its website has existed since February 2024, its Trustpilot profile is claimed by the brand, it employs 16 people on LinkedIn, it has 16,559 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Milrab reviews
Customers rate Milrab 2.2 out of 5 on Trustpilot over 833 reviews, 27 of them in the last twelve months: 64% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Milrab sell?
Milrab is an online retailer that sells equipment for sports, outdoor activities, and tactical use. They offer products from well-known brands and have stores in Norway, Sweden, and Finland. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Milrab have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Milrab advertises on Facebook and Instagram and on Google, where its offers often run. Check milrab.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Milrab?
Gravity by Benchr records a company based in Norway, founded in 2006 according to LinkedIn, on a domain registered in 2024, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Milrab growing?
Not at the moment. Gravity by Benchr estimates about 228,600 visits to milrab.no in September 2026, down 13% in a month and down 14% over three months. Milrab ranks #3 of 174 Outdoor Recreation brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Milrab's ad budget?
Gravity by Benchr does not publish a spend figure for Milrab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Norway?
Among Outdoor Recreation brands in Norway in the Gravity by Benchr index, Milrab ranks #3 of 174 by estimated traffic. Its closest competitors on the same market are varuste.net, MILITARY, Militarist, Martes Sport, Altitude Sports. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milrab.