Brand page · Outdoor Recreation · Finland
Varuste.net: 1.4M visits a month, 26 active Meta ads.
Varuste.net — Varuste.net is a Finnish outdoor equipment retailer with both an online store and a physical location in Helsinki, specializing in outdoor gear for activities like hiking, climbing, skiing, and diving. In September 2026 varuste.net drew an estimated 1.4M visits, down 9% on the month before. It ranks #1 of 182 Outdoor Recreation brands in Finland and holds a 4.2 Trustpilot rating over 1,542 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Varuste.net is a Finnish outdoor equipment retailer with both an online store and a physical location in Helsinki, specializing in outdoor gear for activities like hiking, climbing, skiing, and diving.
01 · Traffic
How much traffic Varuste.net gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Varuste.net drew an estimated 1.4M visits in September 2026, down 9% on the month before and up 2% over three months.
- Worldwide#11,402of 4.5M sites · Top 1%
- In Finland#37of 20.4K sites · Top 1%
- Outdoor Recreation, worldwide#52of 101,136 brands · Top 1%
- Outdoor Recreation, Finland#1of 182 brands · Top 1%
1.4M
estimated visits in September
1 mo ▼ −9.2%4 mo ▲ +2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Varuste.net.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Varuste.net holds 4.2 out of 5 on Trustpilot over 1,542 reviews, 252 of them in the last twelve months: 70% of customers give five stars and 16% one star. That volume places Varuste.net in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Sporting Goods Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Varuste.net sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Varuste.net's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Varuste.net in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Varuste.net is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Varuste.net runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
PetzlVaruste.net5 Oct 2026image
PetzlVaruste.net5 Oct 2026image
PetzlVaruste.net5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Aalto Group Oyverified
Text ad19 Oct 2026Aalto Group Oyverified
Text ad19 Oct 2026Aalto Group Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Varuste.net.
The creators who tag @varuste_net on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @varuste_net on Instagram, led by Mako Nordic Official (12.7K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMako Nordic Official@mako_nordic · 🇫🇮 FI | Fitness sport bodybuilding Creator | 12.7K | 0.1% | 2 | Tagged @varuste_net |
06 · Competitors according to Gravity
Who Varuste.net competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Varuste.net among Outdoor Recreation brands in Finland. The closest is SportFits.eu, then addnature.com, outnorth.se, SportOkay.com, milrab.no, Altitude Sports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SportFits.eusportfits.eu | |||||||
| addnature.comaddnature.com | |||||||
| outnorth.seoutnorth.se | |||||||
| SportOkay.comsportokay.com | |||||||
| milrab.nomilrab.no | |||||||
| Altitude Sportsaltitude-sports.com |
07 · Company
The company behind Varuste.net.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Varuste.net is a company based in Finland, founded in 2004 according to LinkedIn, on a domain registered in September 2004. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 2004, per LinkedIn
- Domain registered
- 24 Sept 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- varuste.net
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Varuste.net
What people ask Google about Varuste.net.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Varuste.net a legit company?
According to Gravity by Benchr, Varuste.net is a brand based in Finland: its website has existed since September 2004, its Trustpilot profile is claimed by the brand, it employs 68 people on LinkedIn, it has 27,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Varuste.net reviews
Customers rate Varuste.net 4.2 out of 5 on Trustpilot over 1,542 reviews, 252 of them in the last twelve months: 70% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Varuste.net sell?
Varuste.net is a Finnish outdoor equipment retailer with both an online store and a physical location in Helsinki, specializing in outdoor gear for activities like hiking, climbing, skiing, and diving. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Varuste.net discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Varuste.net advertises on Facebook and Instagram and on Google, where its offers often run. Check varuste.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Varuste.net?
Gravity by Benchr records a company based in Finland, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Varuste.net doing well?
Yes. Gravity by Benchr estimates about 1,356,100 visits to varuste.net in September 2026, down 9% in a month and up 2% over three months. Varuste.net ranks #1 of 182 Outdoor Recreation brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Varuste.net's ad budget?
Gravity by Benchr does not publish a spend figure for Varuste.net on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Finland?
Among Outdoor Recreation brands in Finland in the Gravity by Benchr index, Varuste.net ranks #1 of 182 by estimated traffic. Its closest competitors on the same market are SportFits.eu, addnature.com, outnorth.se, SportOkay.com, milrab.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Varuste.net.