Brand page · Outdoor Recreation · Norway
Milrab: 54.1k visits a month, 7 active Meta ads, Gravity score 480.
Milrab — Milrab is an online retailer that sells equipment related to training, outdoor activities, and tactical products. They operate online stores in Norway, Sweden, and Finland with an office in Oslo. In September 2026 milrab.se drew an estimated 54.1k visits, down 21% on the month before. It ranks #25 of 462 Outdoor Recreation brands in Norway and holds a 3.2 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Outdoor Recreation brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Milrab is an online retailer that sells equipment related to training, outdoor activities, and tactical products. They operate online stores in Norway, Sweden, and Finland with an office in Oslo.
01 · Traffic
How much traffic Milrab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milrab drew an estimated 54.1k visits in September 2026, down 21% on the month before and up 20% over three months.
- Worldwide#159,018of 4.5m sites · Top 5%
- In Sweden#1,198of 27.3k sites · Top 5%
- Outdoor Recreation, worldwide#3,340of 101,136 brands · Top 5%
- Outdoor Recreation, Sweden#25of 462 brands · Top 10%
54.1k
estimated visits in September
1 mo ▼ −21.2%4 mo ▲ +20.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Milrab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milrab holds 3.2 out of 5 on Trustpilot over 40 reviews, 7 of them in the last twelve months: 35% of customers give five stars and 53% one star. That volume places Milrab in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Streetwear Store Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Milrab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Milrab's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Milrab in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Milrab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milrab runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Höstdeals – upp till 70%* rabattMilrab.se8 Sept 2026image
Höstdeals – upp till 70%* rabattMilrab.se2 Sept 2026image
default_collection_headlineMilrab.se1 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MILRAB ASverified
Text ad19 Oct 2026MILRAB ASverified
Image ad19 Oct 2026MILRAB ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Milrab.
The creators who tag @milrab.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Milrab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milrab among Outdoor Recreation brands in Norway. The closest is mplus.ge, then magfit.ru, Favora, Oliunìd, gravity-shop.sk, ⭐MAXY⭐.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mplus.gemplus.ge | |||||||
| magfit.rumagfit.ru | |||||||
| Favorafavora.com.ua | |||||||
| Oliunìdoliunid.de | |||||||
| gravity-shop.skgravity-shop.sk | |||||||
| ⭐MAXY⭐maxy.com.ua |
07 · Company
The company behind Milrab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milrab is a company based in Norway, founded in 2006 according to LinkedIn. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milrab.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milrab
What people ask Google about Milrab.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milrab legit?
According to Gravity by Benchr, Milrab is a brand based in Norway: it employs 16 people on LinkedIn, it has 5,849 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Milrab reviews: is it worth it?
Customers rate Milrab 3.2 out of 5 on Trustpilot over 40 reviews, 7 of them in the last twelve months: 35% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Milrab?
Milrab is an online retailer that sells equipment related to training, outdoor activities, and tactical products. They operate online stores in Norway, Sweden, and Finland with an office in Oslo. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Milrab promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Milrab advertises on Facebook and Instagram and on Google, where its offers often run. Check milrab.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Milrab?
Gravity by Benchr records a company based in Norway, founded in 2006 according to LinkedIn, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Milrab doing well?
Yes. Gravity by Benchr estimates about 54,100 visits to milrab.se in September 2026, down 21% in a month and up 20% over three months. Milrab ranks #25 of 462 Outdoor Recreation brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Milrab's ad budget?
Gravity by Benchr does not publish a spend figure for Milrab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Norway?
Among Outdoor Recreation brands in Norway in the Gravity by Benchr index, Milrab ranks #25 of 462 by estimated traffic. Its closest competitors on the same market are mplus.ge, magfit.ru, Favora, Oliunìd and gravity-shop.sk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milrab.