Brand page · Games · Australia
Milsims Games: 34k visits a month, 1 active Meta ads, Gravity score 475.
Milsims Games — Milsims Games is an Australian retailer specializing in wargames, board games, roleplaying games, and tabletop strategy products. The company offers a wide selection of games including miniatures, card games, jigsaw puzzles, and hobby accessories for gamers of all levels. In September 2026 milsims.com.au drew an estimated 34k visits, up 22% on the month before. It ranks #27 of 442 Games brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Games brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Milsims Games is an Australian retailer specializing in wargames, board games, roleplaying games, and tabletop strategy products. The company offers a wide selection of games including miniatures, card games, jigsaw puzzles, and hobby accessories for gamers of all levels.
01 · Traffic
How much traffic Milsims Games gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milsims Games drew an estimated 34k visits in September 2026, up 22% on the month before and down 28% over three months.
- Worldwide#236,547of 4.5m sites · Top 10%
- In Australia#6,123of 105k sites · Top 10%
- Games, worldwide#887of 13,383 brands · Top 10%
- Games, Australia#27of 442 brands · Top 10%
34k
estimated visits in September
1 mo ▲ +21.6%4 mo ▼ −28.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Milsims Games.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milsims Games holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Game Store Collectibles Store Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Milsims Games sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Milsims Games's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Milsims Games in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Milsims Games is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milsims Games runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since March 2025 (image, text, video).
Milsims Games | Australia's Largest Selection of Games OnlineMilsims Games19 Mar 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Milsims Gamesverified
Text ad19 Oct 2026Milsims Gamesverified
Image ad19 Oct 2026Milsims Gamesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Milsims Games.
The creators who tag @milsimsgames on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Milsims Games competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milsims Games among Games brands in Australia. The closest is Recess Games®, then mercarddm.jp, Great Escape Gaming, Gauntlet Games, Clockwork Games & Events, Master Of Games.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Recess Games®recessgames.com | |||||||
| mercarddm.jpmercarddm.jp | |||||||
| Great Escape Gaminggreatescapegaming.com | |||||||
| Gauntlet Gamesgauntletgamesvictoria.ca | |||||||
| Clockwork Games & Eventsclockworkgaming.com | |||||||
| Master Of Gamesmasterofgames.es |
07 · Company
The company behind Milsims Games.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milsims Games is a company based in Australia. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milsims.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milsims Games
What people ask Google about Milsims Games.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milsims Games a legit company?
According to Gravity by Benchr, Milsims Games is a brand based in Australia: it employs 4 people on LinkedIn, it has 962 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Milsims Games sell?
Milsims Games is an Australian retailer specializing in wargames, board games, roleplaying games, and tabletop strategy products. The company offers a wide selection of games including miniatures, card games, jigsaw puzzles, and hobby accessories for gamers of all levels. Gravity by Benchr classifies it under Games. Source: Gravity by Benchr product classification.
Does Milsims Games have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Milsims Games advertises on Facebook and Instagram and on Google, where its offers often run. Check milsims.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Milsims Games?
Gravity by Benchr records a company based in Australia, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Milsims Games doing well?
Not at the moment. Gravity by Benchr estimates about 34,000 visits to milsims.com.au in September 2026, up 22% in a month and down 28% over three months. Milsims Games ranks #27 of 442 Games brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Milsims Games spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Milsims Games on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands in Australia?
Among Games brands in Australia in the Gravity by Benchr index, Milsims Games ranks #27 of 442 by estimated traffic. Its closest competitors on the same market are Recess Games®, mercarddm.jp, Great Escape Gaming, Gauntlet Games and Clockwork Games & Events. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milsims Games.