Brand page · Kitchen & Dining · India
Milton: 1.6m visits a month, 116 active Meta ads, Gravity score 655.
Milton — Milton is a brand that offers homeware and kitchenware products including thermosteel water bottles, flasks, thermoware casseroles, tiffin boxes, and mixer grinders. In September 2026 milton.in drew an estimated 1.6m visits, down 10% on the month before. It ranks #3 of 1,130 Kitchen & Dining brands in India and holds a 2.3 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Kitchen & Dining brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Milton is a brand that offers homeware and kitchenware products including thermosteel water bottles, flasks, thermoware casseroles, tiffin boxes, and mixer grinders.
01 · Traffic
How much traffic Milton gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milton drew an estimated 1.6m visits in September 2026, down 10% on the month before and up 28% over three months.
- Worldwide#10,023of 4.5m sites · Top 1%
- In India#536of 164k sites · Top 1%
- Kitchen & Dining, worldwide#165of 145,612 brands · Top 1%
- Kitchen & Dining, India#3of 1,130 brands · Top 1%
1.6m
estimated visits in September
1 mo ▼ −10.4%4 mo ▲ +27.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Milton.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milton holds 2.3 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 20% of customers give five stars and 80% one star.
Furniture Store Appliance Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Milton sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Milton sells on Shopify, 76% of its catalogue in stock. The best seller is Go Electro Kettle (Milton), at ₹720.00–₹823.00, followed by Aura Thermosteel Bottle (Milton) and Drift Stainless Steel Bottle 950 ml (Pack of 3) (Milton).
#1Go Electro Kettle (Milton)Milton₹720.00–₹823.00In stock
#2Aura Thermosteel Bottle (Milton)Milton₹723.00–₹1,021.00In stock
#3Drift Stainless Steel Bottle 950 ml (Pack of 3) (Milton)Milton₹771.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Milton in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 45% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$8.62
- Currency
- INR
04 · Ads
What Milton is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milton runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Shop the Milton Diwali SaleMilton7 Oct 2026image
₹697 | Aura Thermosteel Bottle (Milton) - Dark Blue / 500 MlMilton6 Oct 2026image
default_collection_headlineMilton6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Prachi Kumariverified
Text ad20 Oct 2026Coupons Cloudsverified
Video ad20 Oct 2026Hamilton Housewares India Pvt Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Milton.
The creators who tag @milton_homewares on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milton_homewares on Instagram, led by Jashnerekhta (311k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJashnerekhta@jashnerekhtaofficial · 🇮🇳 IN | History culture education Creator | 311k | 1.2% | 10 | Tagged @milton_homewares |
06 · Competitors according to Gravity
Who Milton competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milton among Kitchen & Dining brands in India. The closest is happyhouse.com.pk, then Simple Modern, Thermos, Klean Kanteen, Borosil, Homistics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| happyhouse.com.pkhappyhouse.com.pk | |||||||
| Simple Modernsimplemodern.com | |||||||
| Thermosthermos.com | |||||||
| Klean Kanteenkleankanteen.com | |||||||
| Borosilmyborosil.com | |||||||
| Homisticshomistics.com |
07 · Company
The company behind Milton.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milton is a company based in Mumbai, India, founded in 1943 according to LinkedIn, on a domain registered in April 2005. It employs about 89 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Mumbai
- Founded
- 1943, per LinkedIn
- Domain registered
- 6 Apr 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 89 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milton.in · Shopify · INR
- Catalogue
- 288 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milton
What people ask Google about Milton.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milton legit or a scam?
According to Gravity by Benchr, Milton is a brand based in Mumbai, India: its website has existed since April 2005, it sells on a Shopify store, it employs 89 people on LinkedIn, it has 559,721 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Milton reviews
Customers rate Milton 2.3 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 20% give five stars, 80% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Milton?
Milton is a brand that offers homeware and kitchenware products including thermosteel water bottles, flasks, thermoware casseroles, tiffin boxes, and mixer grinders. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Milton expensive?
Milton's best seller, Go Electro Kettle (Milton), sells from ₹720.00 to ₹823.00 on milton.in. 76% of the catalogue is in stock. Gravity does not track prices daily: check milton.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Milton promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Milton advertises on Facebook and Instagram and on Google, where its offers often run. Check milton.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Milton?
Milton sells on its own website, milton.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Milton?
Gravity by Benchr records a company based in Mumbai, India, founded in 1943 according to LinkedIn, on a domain registered in 2005, with 89 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Milton doing well?
Yes. Gravity by Benchr estimates about 1,587,900 visits to milton.in in September 2026, down 10% in a month and up 28% over three months. Milton ranks #3 of 1,130 Kitchen & Dining brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Milton use?
Gravity by Benchr identifies milton.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Milton's ad budget?
Gravity by Benchr does not publish a spend figure for Milton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in India?
Among Kitchen & Dining brands in India in the Gravity by Benchr index, Milton ranks #3 of 1,130 by estimated traffic. Its closest competitors on the same market are happyhouse.com.pk, Simple Modern, Thermos, Klean Kanteen and Borosil. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milton.