Brand page · Jewelry · United Kingdom
Miltons: 34.6k visits a month, 28 active Meta ads, Gravity score 582.
Miltons — Miltons Diamonds is a family-owned business that specializes in luxury pre-owned watches, new and second-hand jewellery, and pawnbroking services. In September 2026 miltonsdiamonds.com drew an estimated 34.6k visits, up 14% on the month before. It ranks #308 of 6,772 Jewelry brands in United Kingdom and holds a 4.8 Trustpilot rating over 1,059 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Miltons Diamonds is a family-owned business that specializes in luxury pre-owned watches, new and second-hand jewellery, and pawnbroking services.
01 · Traffic
How much traffic Miltons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Miltons drew an estimated 34.6k visits in September 2026, up 14% on the month before and up 31% over three months.
- Worldwide#233,313of 4.5m sites · Top 10%
- In United Kingdom#12,197of 192k sites · Top 10%
- Jewelry, worldwide#5,498of 132,285 brands · Top 5%
- Jewelry, United Kingdom#308of 6,772 brands · Top 5%
34.6k
estimated visits in September
1 mo ▲ +14.5%4 mo ▲ +30.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Miltons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Miltons holds 4.8 out of 5 on Trustpilot over 1,059 reviews, 6 of them in the last twelve months: 94% of customers give five stars and 2% one star. That volume places Miltons in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Pawn Shop Watch Store Jewelry Buyer Jewelry Store Jewelry Designer Jewelry Repair Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Miltons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Miltons sells on Shopify, 97% of its catalogue in stock. The best seller is 925 Silver Flat Curb Chain - 22" - 14.5g, at £115.00, followed by Chronomat 44 AB0110 - Black Dial - 2010 and Navitimer B01 Chronograph 43 TWA Edition - 2021.
925 Silver Flat Curb Chain - 22" - 14.5gMiltons£115.00In stock
Chronomat 44 AB0110 - Black Dial - 2010Miltons£4,250.00In stock
Navitimer B01 Chronograph 43 TWA Edition - 2021Miltons£5,750.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Miltons in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$2,375.82
- Currency
- GBP
04 · Ads
What Miltons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Miltons runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
£850Miltons Diamonds1 Oct 2026image
Unlock Cash for Your Unwanted GoldMiltons Diamonds29 Sept 2026video
Sell Your GoldMiltons Diamonds25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Eric G Milton Ltdverified
Text ad21 Oct 2026Eric G Milton Ltdverified
Image ad20 Oct 2026Eric G Milton Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Miltons.
The creators who tag @miltonsdiamonds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Miltons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Miltons among Jewelry brands in United Kingdom. The closest is Rocks and Gold, then Rivluxe, YJ Jewellers, Pippin Vintage, Hailey’s Jewelry House, anotherslegacy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rocks and Goldrocksandgold.co.il | |||||||
| Rivluxerivluxe.fr | |||||||
| YJ Jewellersyjjewellers.com | |||||||
| Pippin Vintagepippinvintage.com | |||||||
| Hailey’s Jewelry Househaileysjewelryhouse.com | |||||||
| anotherslegacyanotherslegacy.dk |
07 · Company
The company behind Miltons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Miltons is a company based in United Kingdom, founded in 1932 according to LinkedIn, on a domain registered in February 2004. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1932, per LinkedIn
- Domain registered
- 20 Feb 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- miltonsdiamonds.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Miltons
What people ask Google about Miltons.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Miltons a legit company?
According to Gravity by Benchr, Miltons is a brand based in United Kingdom: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 5,249 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Miltons reviews: is it worth it?
Customers rate Miltons 4.8 out of 5 on Trustpilot over 1,059 reviews, 6 of them in the last twelve months: 94% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Miltons sell?
Miltons Diamonds is a family-owned business that specializes in luxury pre-owned watches, new and second-hand jewellery, and pawnbroking services. Gravity by Benchr classifies it under Jewelry, with Rings making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Miltons cost?
Miltons' best seller, 925 Silver Flat Curb Chain - 22" - 14.5g, sells £115.00 on miltonsdiamonds.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check miltonsdiamonds.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Miltons promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Miltons advertises on Facebook and Instagram and on Google, where its offers often run. Check miltonsdiamonds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Miltons?
Miltons sells on its own website, miltonsdiamonds.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Miltons?
Gravity by Benchr records a company based in United Kingdom, founded in 1932 according to LinkedIn, on a domain registered in 2004, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Miltons growing?
Yes. Gravity by Benchr estimates about 34,600 visits to miltonsdiamonds.com in September 2026, up 14% in a month and up 31% over three months. Miltons ranks #308 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Miltons use?
Gravity by Benchr identifies miltonsdiamonds.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Miltons' ad budget?
Gravity by Benchr does not publish a spend figure for Miltons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Miltons ranks #308 of 6,772 by estimated traffic. Its closest competitors on the same market are Rocks and Gold, Rivluxe, YJ Jewellers, Pippin Vintage and Hailey’s Jewelry House. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Miltons.