Brand page · Clothing Accessories · United Kingdom
Mimi & Lula: 77.8k visits a month, 194 active Meta ads, Gravity score 619.
Mimi & Lula — Mimi & Lula is a London-based kids accessories brand that sells hair accessories, jewelry, bags, dress-up items, and gifts for children. In September 2026 mimiandlula.com drew an estimated 77.8k visits, down 22% on the month before. It ranks #128 of 6,238 Clothing Accessories brands in United Kingdom and holds a 4.5 Trustpilot rating over 95 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 243 peers: Clothing Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mimi & Lula is a London-based kids accessories brand that sells hair accessories, jewelry, bags, dress-up items, and gifts for children.
01 · Traffic
How much traffic Mimi & Lula gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mimi & Lula drew an estimated 77.8k visits in September 2026, down 22% on the month before and down 1% over three months.
- Worldwide#116,371of 4.5m sites · Top 5%
- In United Kingdom#6,063of 192k sites · Top 5%
- Clothing Accessories, worldwide#1,424of 85,207 brands · Top 5%
- Clothing Accessories, United Kingdom#128of 6,238 brands · Top 5%
77.8k
estimated visits in September
1 mo ▼ −21.5%4 mo ▼ −1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mimi & Lula.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mimi & Lula holds 4.5 out of 5 on Trustpilot over 95 reviews, 42 of them in the last twelve months: 80% of customers give five stars and 13% one star. That volume places Mimi & Lula in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mimi & Lula sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mimi & Lula sells on Shopify, 100% of its catalogue in stock. The best seller is Martha bow salon clips, at £8.00, followed by Assorted school pack-navy and Gifting suitcase.
#1Martha bow salon clipsMimi & Lula£8.00In stock
#2Assorted school pack-navyMimi & Lula£12.00In stock
#3Gifting suitcaseMimi & Lula£10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mimi & Lula in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 39% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$23.82
- Currency
- GBP
04 · Ads
What Mimi & Lula is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mimi & Lula runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
✨15% off with newsletter signupMimi and Lula7 Oct 2026image
Trick or treat? 🎃🍬Mimi and Lula6 Oct 2026image
✨15% off with newsletter signupMimi and Lula6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MIMI & LULA Limitedverified
Text ad20 Oct 2026MIMI & LULA Limitedverified
Text ad20 Oct 2026MIMI & LULA Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mimi & Lula.
The creators who tag @mimiandlula on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mimiandlula on Instagram, led by 포레포레, 취향의 숲 (82.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 포포레포레, 취향의 숲@foretforet_ · 🇰🇷 KR | Fashion style luxury Creator | 82.2k | 0.2% | 4 | Tagged @mimiandlula |
06 · Competitors according to Gravity
Who Mimi & Lula competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mimi & Lula among Clothing Accessories brands in United Kingdom. The closest is Rockahula Kids, then Penny Lane Scrunchies, Men's Hair Tools, byEloise, Fizzlegig, Fifi’s Place.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rockahula Kidsrockahulakids.com | |||||||
| Penny Lane Scrunchiespennylanescrunchies.com | |||||||
| Men's Hair Toolsmenshairtools.com | |||||||
| byEloisebyeloise.com | |||||||
| Fizzlegigfizzlegig.studio | |||||||
| Fifi’s Placefifisplace.com |
07 · Company
The company behind Mimi & Lula.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mimi & Lula is a company based in London, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in October 2016. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2017, per LinkedIn
- Domain registered
- 11 Oct 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mimiandlula.com · Shopify · GBP
- Catalogue
- 93 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mimi & Lula
What people ask Google about Mimi & Lula.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mimi & Lula legit?
According to Gravity by Benchr, Mimi & Lula is a brand based in London, United Kingdom: its website has existed since October 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 146,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mimi & Lula reviews
Customers rate Mimi & Lula 4.5 out of 5 on Trustpilot over 95 reviews, 42 of them in the last twelve months: 80% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mimi & Lula?
Mimi & Lula is a London-based kids accessories brand that sells hair accessories, jewelry, bags, dress-up items, and gifts for children. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mimi & Lula cost?
Mimi & Lula's best seller, Martha bow salon clips, sells £8.00 on mimiandlula.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mimiandlula.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mimi & Lula discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mimi & Lula advertises on Facebook and Instagram and on Google, where its offers often run. Check mimiandlula.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mimi & Lula?
Mimi & Lula sells on its own website, mimiandlula.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mimi & Lula?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mimi & Lula doing well?
Not at the moment. Gravity by Benchr estimates about 77,800 visits to mimiandlula.com in September 2026, down 22% in a month and down 1% over three months. Mimi & Lula ranks #128 of 6,238 Clothing Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mimi & Lula use?
Gravity by Benchr identifies mimiandlula.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mimi & Lula spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mimi & Lula on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United Kingdom?
Among Clothing Accessories brands in United Kingdom in the Gravity by Benchr index, Mimi & Lula ranks #128 of 6,238 by estimated traffic. Its closest competitors on the same market are Rockahula Kids, Penny Lane Scrunchies, Men's Hair Tools, byEloise and Fizzlegig. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mimi & Lula.