Brand page · Shoes · Sweden
Minfot: 124k visits a month, 14 active Meta ads, Gravity score 567.
Minfot — Minfot is a family-owned Swedish e-commerce company that sells shoes, sandals, slippers, socks, and compression socks with a focus on comfort and function to improve foot health and quality of life. In September 2026 minfot.se drew an estimated 124k visits, down 15% on the month before. It ranks #6 of 174 Shoes brands in Sweden and holds a 4.5 Trustpilot rating over 876 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Shoes brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Minfot is a family-owned Swedish e-commerce company that sells shoes, sandals, slippers, socks, and compression socks with a focus on comfort and function to improve foot health and quality of life.
01 · Traffic
How much traffic Minfot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Minfot drew an estimated 124k visits in September 2026, down 15% on the month before and down 18% over three months.
- Worldwide#78,089of 4.5m sites · Top 5%
- In Sweden#604of 27.3k sites · Top 5%
- Shoes, worldwide#1,630of 46,962 brands · Top 5%
- Shoes, Sweden#6of 174 brands · Top 5%
124k
estimated visits in September
1 mo ▼ −14.9%4 mo ▼ −17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Minfot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Minfot holds 4.5 out of 5 on Trustpilot over 876 reviews, 318 of them in the last twelve months: 79% of customers give five stars and 4% one star. That volume places Minfot in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Minfot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Minfot sells on Shopify, 96% of its catalogue in stock. The best seller is Minfot Stödstrumpor Bambu Svart 5-pack, at SEK 649.00, followed by Minfot Bambustrumpor Sneaker Sensitive Vit 5-Pack and Minfot Stödstrumpor Bambu Svart 1-pack.
#1Minfot Stödstrumpor Bambu Svart 5-packMinfotSEK 649.00In stock
#2Minfot Bambustrumpor Sneaker Sensitive Vit 5-PackMinfotSEK 259.00In stock
#3Minfot Stödstrumpor Bambu Svart 1-packMinfotSEK 159.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Minfot in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 90% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$119.82
- Currency
- SEK
04 · Ads
What Minfot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Minfot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
Minfot - Let the feet enjoyMinfot.se - Let the feet enjoy21 Sept 2026video
Minfot - Let the feet enjoyMinfot.se - Let the feet enjoy17 Sept 2026video
Minfot.se - Let the feet enjoyMinfot.se - Let the feet enjoy8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Min Fot i Båstad ABverified
Text ad21 Oct 2026Min Fot i Båstad ABverified
Text ad21 Oct 2026Min Fot i Båstad ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Minfot.
The creators who tag @minfot.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Minfot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Minfot among Shoes brands in Sweden. The closest is Feetures, then SereniVida, Nimbao, aetrex, ケアソク（CARE:SOKU）｜株式会社山忠, Viasox.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Feeturesfeetures.com | |||||||
| SereniVidaserenivida.co | |||||||
| Nimbaonimbao.com | |||||||
| aetrexaetrex.com | |||||||
| ケアソク（CARE:SOKU）｜株式会社山忠caresoku.com | |||||||
| Viasoxviasox.com |
07 · Company
The company behind Minfot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Minfot is a company based in Båstad, Sweden, founded in 2011 according to LinkedIn. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Båstad
- Founded
- 2011, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minfot.se · Shopify · SEK
- Catalogue
- 622 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Minfot
What people ask Google about Minfot.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Minfot legit or a scam?
According to Gravity by Benchr, Minfot is a brand based in Båstad, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 7,204 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Minfot reviews: is it worth it?
Customers rate Minfot 4.5 out of 5 on Trustpilot over 876 reviews, 318 of them in the last twelve months: 79% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Minfot sell?
Minfot is a family-owned Swedish e-commerce company that sells shoes, sandals, slippers, socks, and compression socks with a focus on comfort and function to improve foot health and quality of life. Gravity by Benchr classifies it under Shoes, with Socks making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Minfot cost?
Minfot's best seller, Minfot Stödstrumpor Bambu Svart 5-pack, sells SEK 649.00 on minfot.se. 96% of the catalogue is in stock. Gravity does not track prices daily: check minfot.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Minfot discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Minfot advertises on Facebook and Instagram and on Google, where its offers often run. Check minfot.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Minfot?
Minfot sells on its own website, minfot.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Minfot?
Gravity by Benchr records a company based in Båstad, Sweden, founded in 2011 according to LinkedIn, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Minfot doing well?
Not at the moment. Gravity by Benchr estimates about 124,200 visits to minfot.se in September 2026, down 15% in a month and down 18% over three months. Minfot ranks #6 of 174 Shoes brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Minfot use?
Gravity by Benchr identifies minfot.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Minfot's ad budget?
Gravity by Benchr does not publish a spend figure for Minfot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Sweden?
Among Shoes brands in Sweden in the Gravity by Benchr index, Minfot ranks #6 of 174 by estimated traffic. Its closest competitors on the same market are Feetures, SereniVida, Nimbao, aetrex and ケアソク（CARE:SOKU）｜株式会社山忠. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minfot.