Brand page · Communications
Minimal Company: 689k visits a month, 6 active Meta ads.
Minimal Company — The Minimal Company is a technology brand that sells minimalist phones designed to reduce digital distractions and promote intentional technology use. In September 2026 minimalcompany.com drew an estimated 689k visits, down 9% on the month before. It ranks #14 of 2,071 Communications brands and holds a 1.6 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
The Minimal Company is a technology brand that sells minimalist phones designed to reduce digital distractions and promote intentional technology use.
01 · Traffic
How much traffic Minimal Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Minimal Company drew an estimated 689k visits in September 2026, down 9% on the month before and up 281% over three months.
- Worldwide#19,284of 4.5m sites · Top 1%
- In United States#6,355of 1.2m sites · Top 1%
- Communications, worldwide#186of 22,823 brands · Top 1%
- Communications, United States#14of 2,071 brands · Top 1%
689k
estimated visits in September
1 mo ▼ −9.2%4 mo ▲ +280.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Minimal Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Minimal Company holds 1.6 out of 5 on Trustpilot over 30 reviews, 17 of them in the last twelve months: 0% of customers give five stars and 87% one star. That volume places Minimal Company in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cell Phone Accessory Store Cell Phone Store Computer Store Computer and Accessories Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Minimal Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Minimal Company sells on Shopify, 100% of its catalogue in stock. The best seller is Minimal Phone 2, at US$599.00–US$699.00, followed by Minimal Phone Case | MagSafe Compatible and dbrand Minimal Phone Skins.
#1Minimal Phone 2Minimal CompanyUS$599.00–US$699.00In stock
#2Minimal Phone Case | MagSafe CompatibleMinimal CompanyUS$29.99In stock
#3dbrand Minimal Phone SkinsMinimal CompanyUS$14.95–US$19.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Minimal Company in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 22% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$59.00
- Currency
- USD
04 · Ads
What Minimal Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Minimal Company runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2025 (image, text).
A phone for your ideasMinimal Company7 Oct 2026image
Made for creative daysMinimal Company7 Oct 2026image
Go live your dayMinimal Company7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad25 Feb 2026Minimal Companyverified
Image ad25 Feb 2026Minimal Companyverified
Text ad9 Jan 2026BlueVision Interactive Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Minimal Company.
The creators who tag @try.minimal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @try.minimal on Instagram, led by Денис Кожаев (17.4k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ДДенис Кожаев@kozhaev · 🇷🇺 RU | Fitness sport bodybuilding Creator | 17.4k | 2.0% | 1 | Tagged @try.minimal |
06 · Competitors according to Gravity
Who Minimal Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Minimal Company among Communications brands. The closest is Unihertz, then FairPhone, Balance Phone, dumbwireless, Dumber Mini, Sunbeam Wireless.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Unihertzunihertz.com | |||||||
| FairPhonefairphone.com | |||||||
| Balance Phonethebalancephone.com | |||||||
| dumbwirelessdumbwireless.com | |||||||
| Dumber Minidumbermini.com | |||||||
| Sunbeam Wirelesssunbeamwireless.com |
07 · Company
The company behind Minimal Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Minimal Company is an e-commerce brand, founded in 2023 according to LinkedIn, on a domain registered in October 2018. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2023, per LinkedIn
- Domain registered
- 20 Oct 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minimalcompany.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Minimal Company
What people ask Google about Minimal Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Minimal Company legit?
According to Gravity by Benchr, Minimal Company is a brand: its website has existed since October 2018, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 52,129 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Minimal Company reviews: is it worth it?
Customers rate Minimal Company 1.6 out of 5 on Trustpilot over 30 reviews, 17 of them in the last twelve months: 0% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Minimal Company?
The Minimal Company is a technology brand that sells minimalist phones designed to reduce digital distractions and promote intentional technology use. Gravity by Benchr classifies it under Communications, with Telephony making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Minimal Company prices: how much is it?
Minimal Company's best seller, Minimal Phone 2, sells from US$599.00 to US$699.00 on minimalcompany.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check minimalcompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Minimal Company have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Minimal Company advertises on Facebook and Instagram and on Google, where its offers often run. Check minimalcompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Minimal Company?
Minimal Company sells on its own website, minimalcompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Minimal Company?
Gravity by Benchr records a company, founded in 2023 according to LinkedIn, on a domain registered in 2018, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Minimal Company growing?
Yes. Gravity by Benchr estimates about 688,900 visits to minimalcompany.com in September 2026, down 9% in a month and up 281% over three months. Minimal Company ranks #14 of 2,071 Communications brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Minimal Company use?
Gravity by Benchr identifies minimalcompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records.
How much does Minimal Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Minimal Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands?
Among Communications brands in the Gravity by Benchr index, Minimal Company ranks #14 of 2,071 by estimated traffic. Its closest competitors on the same market are Unihertz, FairPhone, Balance Phone, dumbwireless and Dumber Mini. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minimal Company.