- Gravity
- Rankings
- Food, Beverages & Tobacco
- Beverages
- MINOR FIGURES
Brand page · Beverages · United Kingdom
MINOR FIGURES traffic, ads & competitors 32.5k visits a month, 34 active Meta ads, Gravity score 625.
MINOR FIGURES — MINOR FIGURES is a coffee company that makes plant-based coffee products including Barista Oat, Everyday Oat, and Chai for coffee lovers. In September 2026 minorfigures.com drew an estimated 32.5k visits, down 4% on the month before. It ranks #496 of 12,385 Beverages brands in the United Kingdom and holds a 4.2 Trustpilot rating over 91 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 174 peers: Beverages brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MINOR FIGURES is a coffee company that makes plant-based coffee products including Barista Oat, Everyday Oat, and Chai for coffee lovers.
01 · Traffic
MINOR FIGURES website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MINOR FIGURES drew an estimated 32.5k visits in September 2026, down 4% on the month before and up 15% over three months.
- Worldwide#245,817of 4.5m sites · Top 10%
- In United States#76,985of 1.2m sites · Top 10%
- Beverages, worldwide#2,748of 97,069 brands · Top 5%
- Beverages, United States#496of 12,385 brands · Top 5%
32.5k
estimated visits in September
1 mo ▼ −3.7%4 mo ▲ +15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MINOR FIGURES reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MINOR FIGURES holds 4.2 out of 5 on Trustpilot over 91 reviews, 55 of them in the last twelve months: 60% of customers give five stars and 22% one star. That volume places MINOR FIGURES in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MINOR FIGURES best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MINOR FIGURES sells on Shopify, 89% of its catalogue in stock. The best seller is BARISTA OAT, at £12.00, followed by BARISTA OAT (ORGANIC) and EVERYDAY OAT.
#1BARISTA OATMINOR FIGURES£12.00In stock
#2BARISTA OAT (ORGANIC)MINOR FIGURES£12.90In stock
#3EVERYDAY OATMINOR FIGURES£12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MINOR FIGURES in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 31% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$47.98
- Currency
- GBP
04 · Ads
MINOR FIGURES ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MINOR FIGURES runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2025 (text).
NOW IN TESCO. £1.60 A LITRE.Minor Figures7 Oct 2026video
NOW IN TESCO. £1.60 A LITRE.Minor Figures7 Oct 2026video
NOW IN TESCO. £1.60 A LITRE.Minor Figures7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad26 Nov 2025Minor Figures Limitedverified
Text ad19 Nov 2025Minor Figures Limitedverified
Text ad19 Nov 2025Minor Figures Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MINOR FIGURES influencers
The creators who tag @minorfigures on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @minorfigures on Instagram, led by MATCHA MATCHA (13.7k followers, 15.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMATCHA MATCHA@matchamatcha.ca · 🇨🇦 CA | Food cooking nutrition Creator | 13.7k | 15.6% | 6 | Tagged @minorfigures |
06 · Competitors according to Gravity
MINOR FIGURES competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MINOR FIGURES among Beverages brands in the United Kingdom. The closest is MINDFUEL FLOW, then Sproud UK, KwerkyFoods, Sneak, UFIT High Protein Drinks, Shakes & Snacks, Sneak EU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MINDFUEL FLOWmindfuel-flow.com | |||||||
| Sproud UKsproud.uk | |||||||
| KwerkyFoodskwerkyfoods.com | |||||||
| Sneaksneakenergy.com | |||||||
| UFIT High Protein Drinks, Shakes & Snacksufitdrinks.com | |||||||
| Sneak EUeu.sneakenergy.com |
07 · Company
Who is behind MINOR FIGURES?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MINOR FIGURES is a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in April 2014. It employs about 91 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2014, per LinkedIn
- Domain registered
- 11 Apr 2014
- Status
- Operating
- Employees
- 91 on LinkedIn
- Own store
- minorfigures.com · Shopify · GBP
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MINOR FIGURES
What people ask Google about MINOR FIGURES.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MINOR FIGURES a legit company?
According to Gravity by Benchr, MINOR FIGURES is a brand based in London, United Kingdom: its website has existed since April 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 91 people on LinkedIn, it has 121,716 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MINOR FIGURES reviews: is it worth it?
Customers rate MINOR FIGURES 4.2 out of 5 on Trustpilot over 91 reviews, 55 of them in the last twelve months: 60% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MINOR FIGURES known for?
MINOR FIGURES is a coffee company that makes plant-based coffee products including Barista Oat, Everyday Oat, and Chai for coffee lovers. Gravity by Benchr classifies it under Beverages, with Non-Dairy Milk making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MINOR FIGURES cost?
MINOR FIGURES' best seller, BARISTA OAT, sells £12.00 on minorfigures.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check minorfigures.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MINOR FIGURES promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MINOR FIGURES advertises on Facebook and Instagram and on Google, where its offers often run. Check minorfigures.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MINOR FIGURES?
MINOR FIGURES sells on its own website, minorfigures.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MINOR FIGURES?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 91 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MINOR FIGURES growing?
Yes. Gravity by Benchr estimates about 32,500 visits to minorfigures.com in September 2026, down 4% in a month and up 15% over three months. MINOR FIGURES ranks #496 of 12,385 Beverages brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MINOR FIGURES use?
Gravity by Benchr identifies minorfigures.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MINOR FIGURES' ad budget?
Gravity by Benchr does not publish a spend figure for MINOR FIGURES on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in the United Kingdom?
Among Beverages brands in the United Kingdom in the Gravity by Benchr index, MINOR FIGURES ranks #496 of 12,385 by estimated traffic. Its closest competitors on the same market are MINDFUEL FLOW, Sproud UK, KwerkyFoods, Sneak and UFIT High Protein Drinks, Shakes & Snacks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MINOR FIGURES.