Brand page · Decor · Sweden
mio.se: 3.6m visits a month, 24 active Meta ads.
mio.se — Mio is a Swedish furniture and home decor retailer that sells sofas, beds, dining furniture, lighting, rugs, and various home accessories. In September 2026 mio.se drew an estimated 3.6m visits, down 16% on the month before. It ranks #1 of 980 Decor brands in Sweden and holds a 4.3 Trustpilot rating over 4,795 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Mio is a Swedish furniture and home decor retailer that sells sofas, beds, dining furniture, lighting, rugs, and various home accessories.
01 · Traffic
How much traffic mio.se gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mio.se drew an estimated 3.6m visits in September 2026, down 16% on the month before and up 23% over three months.
- Worldwide#5,077of 4.5m sites · Top 1%
- In Sweden#32of 27.3k sites · Top 1%
- Decor, worldwide#46of 185,686 brands · Top 1%
- Decor, Sweden#1of 980 brands · Top 1%
3.6m
estimated visits in September
1 mo ▼ −15.8%4 mo ▲ +23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mio.se.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mio.se holds 4.3 out of 5 on Trustpilot over 4,795 reviews, 1,268 of them in the last twelve months: 65% of customers give five stars and 22% one star. That volume places mio.se in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Living Room Furniture Store Outdoor Furniture Store Home Improvement Store Bed Shop Carpet Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mio.se sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read mio.se's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places mio.se in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What mio.se is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mio.se runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Sista dagarna på Season Sale!Mio Stil & Inredning15 Oct 2026video
För alla oss som längtar 🎄Mio Stil & Inredning14 Oct 2026video
Mio Stil & InredningMio Stil & Inredning13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mio ABverified
Text ad21 Oct 2026Mio ABverified
Text ad21 Oct 2026Mio ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mio.se.
The creators who tag @mio_officiell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mio_officiell on Instagram, led by Clara (15k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClara@byclarajohanna · 🇸🇪 SE | Decoration garden diy Creator | 15k | 3.2% | 8 | Tagged @mio_officiell |
06 · Competitors according to Gravity
Who mio.se competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mio.se among Decor brands in Sweden. The closest is Muuto, then Møbelringen, vente-unique.es, SoffaDirekt, homebook.pl, miroytengo.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Muutomuuto.com | |||||||
| Møbelringenmobelringen.no | |||||||
| vente-unique.esvente-unique.es | |||||||
| SoffaDirektsoffadirekt.se | |||||||
| homebook.plhomebook.pl | |||||||
| miroytengo.esmiroytengo.es |
07 · Company
The company behind mio.se.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mio.se is a company based in Sweden, founded in 1962 according to LinkedIn. It employs about 1,735 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- 1962, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,735 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mio.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mio.se
What people ask Google about mio.se.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mio.se a legit company?
According to Gravity by Benchr, mio.se is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 1,735 people on LinkedIn, it has 185,528 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
mio.se reviews
Customers rate mio.se 4.3 out of 5 on Trustpilot over 4,795 reviews, 1,268 of them in the last twelve months: 65% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does mio.se sell?
Mio is a Swedish furniture and home decor retailer that sells sofas, beds, dining furniture, lighting, rugs, and various home accessories. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does mio.se have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: mio.se advertises on Facebook and Instagram and on Google, where its offers often run. Check mio.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind mio.se?
Gravity by Benchr records a company based in Sweden, founded in 1962 according to LinkedIn, with 1,735 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is mio.se doing well?
Yes. Gravity by Benchr estimates about 3,605,500 visits to mio.se in September 2026, down 16% in a month and up 23% over three months. mio.se ranks #1 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is mio.se's ad budget?
Gravity by Benchr does not publish a spend figure for mio.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, mio.se ranks #1 of 980 by estimated traffic. Its closest competitors on the same market are Muuto, Møbelringen, vente-unique.es, SoffaDirekt and homebook.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mio.se.