Brand page · Work Safety Protective Gear · United States
MIRA Safety: 242k visits a month, 70 active Meta ads, Gravity score 604.
MIRA Safety — MIRA Safety is a manufacturer and distributor of CBRN-certified gas masks, respirators, hazmat suits, and protective equipment trusted by military and first responders worldwide. In September 2026 mirasafety.com drew an estimated 242k visits, up 33% on the month before. It ranks #3 of 762 Work Safety Protective Gear brands in United States and holds a 4.5 Trustpilot rating over 348 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Work Safety Protective Gear brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MIRA Safety is a manufacturer and distributor of CBRN-certified gas masks, respirators, hazmat suits, and protective equipment trusted by military and first responders worldwide.
01 · Traffic
How much traffic MIRA Safety gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MIRA Safety drew an estimated 242k visits in September 2026, up 33% on the month before and up 58% over three months.
- Worldwide#44,631of 4.5m sites · Top 5%
- In United States#14,584of 1.2m sites · Top 5%
- Work Safety Protective Gear, worldwide#9of 6,253 brands · Top 1%
- Work Safety Protective Gear, United States#3of 762 brands · Top 1%
242k
estimated visits in September
1 mo ▲ +33.4%4 mo ▲ +57.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MIRA Safety.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MIRA Safety holds 4.5 out of 5 on Trustpilot over 348 reviews, 3 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places MIRA Safety in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Safety Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MIRA Safety sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MIRA Safety sells on Shopify, 98% of its catalogue in stock. The best seller is NBC-77 SOF® 40mm NATO Filter For Gas Masks – CBRN Filter, 20 Year Shelf Life, at US$79.99–US$799.99, followed by Tactical Gas Mask CM-6M® – Full Face Respirator for CBRN Defense and Thyrosafe Tablets: FDA Approved Potassium Iodide (KI) Tablets – Protects Against Radioactive Iodine.
#1NBC-77 SOF® 40mm NATO Filter For Gas Masks – CBRN Filter, 20 Year Shelf LifeMIRA SafetyUS$79.99–US$799.99In stock
#2Tactical Gas Mask CM-6M® – Full Face Respirator for CBRN DefenseMIRA SafetyUS$245.95–US$329.99In stock
#3Thyrosafe Tablets: FDA Approved Potassium Iodide (KI) Tablets – Protects Against Radioactive IodineMIRA SafetyUS$14.99–US$69.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MIRA Safety in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 83% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$338.29
- Currency
- USD
04 · Ads
What MIRA Safety is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MIRA Safety runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Eyes, nose and mouth. One seal.MIRA Safety8 Oct 2026video
The ready don't panic. Be ready.MIRA Safety7 Oct 2026image
An hour of news. Ten minutes of action.MIRA Safety7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Roman Zrazhevskiyverified
Text ad21 Oct 2026Roman Zrazhevskiyverified
Text ad21 Oct 2026Roman Zrazhevskiyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MIRA Safety.
The creators who tag @mirasafety on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mirasafety on Instagram, led by No one (10.7k followers, 6.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNo one@dropthegasmask · 🇫🇷 FR | Photography visual arts Creator | 10.7k | 6.3% | 5 | Tagged @mirasafety |
06 · Competitors according to Gravity
Who MIRA Safety competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MIRA Safety among Work Safety Protective Gear brands in United States. The closest is mksegment.ru, then Gentex Corporation, midori-anzen.com, Atomic Defense, Fire Safety USA, Fire-End.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mksegment.rumksegment.ru | |||||||
| Gentex Corporationgentexcorp.com | |||||||
| midori-anzen.commidori-anzen.com | |||||||
| Atomic Defenseatomicdefense.com | |||||||
| Fire Safety USAfiresafetyusa.com | |||||||
| Fire-Endfire-end.com |
07 · Company
The company behind MIRA Safety.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MIRA Safety is a company based in Austin, United States, founded in 2018 according to LinkedIn, on a domain registered in April 2018. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2018, per LinkedIn
- Domain registered
- 24 Apr 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mirasafety.com · Shopify · USD
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MIRA Safety
What people ask Google about MIRA Safety.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MIRA Safety legit or a scam?
According to Gravity by Benchr, MIRA Safety is a brand based in Austin, United States: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 147,002 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MIRA Safety reviews
Customers rate MIRA Safety 4.5 out of 5 on Trustpilot over 348 reviews, 3 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MIRA Safety sell?
MIRA Safety is a manufacturer and distributor of CBRN-certified gas masks, respirators, hazmat suits, and protective equipment trusted by military and first responders worldwide. Gravity by Benchr classifies it under Work Safety Protective Gear, with Gas Mask & Respirator Accessories making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MIRA Safety expensive?
MIRA Safety's best seller, NBC-77 SOF® 40mm NATO Filter For Gas Masks – CBRN Filter, 20 Year Shelf Life, sells from US$79.99 to US$799.99 on mirasafety.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check mirasafety.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MIRA Safety promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MIRA Safety advertises on Facebook and Instagram and on Google, where its offers often run. Check mirasafety.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MIRA Safety?
MIRA Safety sells on its own website, mirasafety.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MIRA Safety?
Gravity by Benchr records a company based in Austin, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MIRA Safety growing?
Yes. Gravity by Benchr estimates about 242,500 visits to mirasafety.com in September 2026, up 33% in a month and up 58% over three months. MIRA Safety ranks #3 of 762 Work Safety Protective Gear brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MIRA Safety use?
Gravity by Benchr identifies mirasafety.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MIRA Safety's ad budget?
Gravity by Benchr does not publish a spend figure for MIRA Safety on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Work Safety Protective Gear brands in United States?
Among Work Safety Protective Gear brands in United States in the Gravity by Benchr index, MIRA Safety ranks #3 of 762 by estimated traffic. Its closest competitors on the same market are mksegment.ru, Gentex Corporation, midori-anzen.com, Atomic Defense and Fire Safety USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIRA Safety.