Brand page · Plumbing · Netherlands
Mirlux: 55.1k visits a month, 90 active Meta ads, Gravity score 576.
Mirlux — Mirlux is a Dutch company that sells affordable design sanitary ware for bathrooms. In September 2026 mirlux.nl drew an estimated 55.1k visits, up 98% on the month before. It ranks #17 of 205 Plumbing brands in Netherlands and holds a 4.3 Trustpilot rating over 1,143 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Plumbing brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mirlux is a Dutch company that sells affordable design sanitary ware for bathrooms.
01 · Traffic
How much traffic Mirlux gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mirlux drew an estimated 55.1k visits in September 2026, up 98% on the month before and down 21% over three months.
- Worldwide#156,331of 4.5m sites · Top 5%
- In Netherlands#2,184of 78.6k sites · Top 5%
- Plumbing, worldwide#819of 39,496 brands · Top 5%
- Plumbing, Netherlands#17of 205 brands · Top 10%
55.1k
estimated visits in September
1 mo ▲ +97.9%4 mo ▼ −20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mirlux.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mirlux holds 4.3 out of 5 on Trustpilot over 1,143 reviews, 813 of them in the last twelve months: 77% of customers give five stars and 10% one star. That volume places Mirlux in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Bathroom Supply Store Bathroom Remodeler Mirror Shop Shower Door Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mirlux sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mirlux sells on Shopify, 100% of its catalogue in stock. The best seller is Badkamerspiegel - 120x80cm - Frameloos, at €235.00, followed by Hollywood Spiegel - Bluetooth Speakers - 80x60cm - Wit and Badkamerspiegel - 90x60cm Asymmetrisch - Frameloos.
#1Badkamerspiegel - 120x80cm - FrameloosMirlux€235.00In stock
#2Hollywood Spiegel - Bluetooth Speakers - 80x60cm - WitMirlux€105.00In stock
#3Badkamerspiegel - 90x60cm Asymmetrisch - FrameloosMirlux€149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mirlux in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 44% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$402.10
- Currency
- EUR
04 · Ads
What Mirlux is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mirlux runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Elke dag beginnen in luxe.Mirlux8 Oct 2026image
Jouw badkamer, compleet in één stijlMirlux8 Oct 2026video
Elke dag beginnen in luxe.Mirlux8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Avint Commerce B.V.verified
Text ad21 Oct 2026Avint Commerce B.V.verified
Text ad21 Oct 2026Avint Commerce B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mirlux.
The creators who tag @mirlux.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mirlux.nl on Instagram, led by Tegelsinhuis (14.4k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTegelsinhuis@tegelsinhuis · 🇳🇱 NL | Decoration garden diy Creator | 14.4k | 0.5% | 2 | Tagged @mirlux.nl |
06 · Competitors according to Gravity
Who Mirlux competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mirlux among Plumbing brands in Netherlands. The closest is Mirlux, then Mirlux, MirluxFR, LOMAZOO, Douche Kampioen - Overal hetzelfde, maar nergens goedkoper!, SaniSupreme.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mirluxmirlux.de | |||||||
| Mirluxmirlux.dk | |||||||
| MirluxFRmirlux.fr | |||||||
| LOMAZOOlomazoo.com | |||||||
| Douche Kampioen - Overal hetzelfde, maar nergens goedkoper!douchekampioen.nl | |||||||
| SaniSupremesanisupreme.nl |
07 · Company
The company behind Mirlux.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mirlux is a company based in Netherlands, founded in 2016 according to LinkedIn, on a domain registered in December 2022. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2016, per LinkedIn
- Domain registered
- 3 Dec 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mirlux.nl · Shopify · EUR
- Catalogue
- 53 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mirlux
What people ask Google about Mirlux.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mirlux legit?
According to Gravity by Benchr, Mirlux is a brand based in Netherlands: its website has existed since December 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 3,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mirlux reviews: is it worth it?
Customers rate Mirlux 4.3 out of 5 on Trustpilot over 1,143 reviews, 813 of them in the last twelve months: 77% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mirlux sell?
Mirlux is a Dutch company that sells affordable design sanitary ware for bathrooms. Gravity by Benchr classifies it under Plumbing, with Vanities making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mirlux cost?
Mirlux's best seller, Badkamerspiegel - 120x80cm - Frameloos, sells €235.00 on mirlux.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check mirlux.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mirlux discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mirlux advertises on Facebook and Instagram and on Google, where its offers often run. Check mirlux.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mirlux?
Mirlux sells on its own website, mirlux.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mirlux?
Gravity by Benchr records a company based in Netherlands, founded in 2016 according to LinkedIn, on a domain registered in 2022, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mirlux growing?
Not at the moment. Gravity by Benchr estimates about 55,100 visits to mirlux.nl in September 2026, up 98% in a month and down 21% over three months. Mirlux ranks #17 of 205 Plumbing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mirlux use?
Gravity by Benchr identifies mirlux.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mirlux's ad budget?
Gravity by Benchr does not publish a spend figure for Mirlux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Netherlands?
Among Plumbing brands in Netherlands in the Gravity by Benchr index, Mirlux ranks #17 of 205 by estimated traffic. Its closest competitors on the same market are Mirlux, Mirlux, MirluxFR, LOMAZOO and Douche Kampioen - Overal hetzelfde, maar nergens goedkoper!. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mirlux.