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  5. MIRTO

Brand page · Clothing · Spain

MIRTO Top 5% worldwide Top 5% in Spain Top 5% in Clothing Top 5% in Clothing in Spain
mirto.com·🇪🇸 Madrid, Spain· Shopify·Since 1998

MIRTO: 52.9k visits a month, 38 active Meta ads, Gravity score 508.

MIRTO — MIRTO is a Spanish fashion brand that designs and manufactures clothing for men and women, specializing in shirts and other garments with artisanal craftsmanship and exclusive fabrics. In September 2026 mirto.com drew an estimated 52.9k visits, down 40% on the month before. It ranks #158 of 4,317 Clothing brands in Spain.

mirto.com@mirto_oficial 40.8kYouTube 563FacebookLinkedIn 2.6kTrustpilot 3.0Meta Ad Library 38

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
52.9k
−40% vs. August 2026
Instagram followers
40.8k
1,930 posts · @mirto_oficial
Trustpilot
3.0
4 reviews · 1 in 12 months
Meta ads
38
active · on Google since 2021
Products
94%
in stock · 214 collections
Rank in Spain
#158
of 4,317 in Clothing
LinkedIn
2.6k
followers · 125 employees
Earned media value
€4.0k
per month, Instagram

Gravity score

508/ 1000 · 9 of 10 indicators rated
Brand Power453
Momentum554
Performance516

Percentiles within 139 peers: Clothing brands in Spain with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

MIRTO is a Spanish fashion brand that designs and manufactures clothing for men and women, specializing in shirts and other garments with artisanal craftsmanship and exclusive fabrics.

01 · Traffic

How much traffic MIRTO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MIRTO drew an estimated 52.9k visits in September 2026, down 40% on the month before and down 1% over three months.

  • Worldwide#161,926of 4.5m sites · Top 5%
  • In Spain#3,077of 115k sites · Top 5%
  • Clothing, worldwide#15,631of 459,295 brands · Top 5%
  • Clothing, Spain#158of 4,317 brands · Top 5%
Monthly visitssource Sept 2026

52.9k

estimated visits in September

1 mo ▼ −39.5%4 mo ▼ −1.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about MIRTO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MIRTO holds 3.0 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.0TrustScore · 4 reviews · 1 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Fashion Designer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MIRTO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MIRTO sells on Shopify, 94% of its catalogue in stock. The best seller is White spread-collar tailored-fit travel-shirt, at €105.00, followed by Blue spread-collar tailored-fit travel-shirt and Blue extra-long tervilor sir shirt.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Baby & Children's Clothing1%
Apparel & Accessories0%
Outerwear0%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing85%
Clothing Accessories13%
Apparel & Accessories0%
Handbags, Wallets & Cases0%
Tote Bags0%

The dominant category places MIRTO in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
2% of the catalogue
In stock
94%
Upper price quartile
US$196.01
Currency
EUR

05 · Influencers

Who talks about MIRTO.

The creators who tag @mirto_oficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @mirto_oficial on Instagram, led by Antonio Carmona (160k followers, 1.4% engagement).

Influencersaccounts tagging @mirto_oficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAntonio Carmona@acarmonaoficial · 🇪🇸 ESMusic concerts dance Creator160k1.4%1Tagged @mirto_oficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MIRTO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MIRTO among Clothing brands in Spain. The closest is Maison Hotel, then TWOTHIRDS SLU, Gimaguas, Thinking MU, ORGGEÏL, NKNnekane.

CompetitorsClothing · Spain · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Maison Hotelmaisonh.com
TWOTHIRDS SLUtwothirds.com
Gimaguasgimaguas.com
Thinking MUthinkingmu.com
ORGGEÏLorggeil.com
NKNnekanenkn.es
Competitors Gravity finds for MIRTO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MIRTO with Maison Hotel

07 · Company

The company behind MIRTO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MIRTO is a company based in Madrid, Spain, founded in 1956 according to LinkedIn, on a domain registered in February 1998. It employs about 125 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇪🇸 Spain · Madrid
Founded
1956, per LinkedIn
Domain registered
27 Feb 1998
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
125 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
mirto.com · Shopify · EUR
Catalogue
214 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MIRTO

What people ask Google about MIRTO.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MIRTO legit?

According to Gravity by Benchr, MIRTO is a brand based in Madrid, Spain: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 125 people on LinkedIn, it has 40,773 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is MIRTO known for?

MIRTO is a Spanish fashion brand that designs and manufactures clothing for men and women, specializing in shirts and other garments with artisanal craftsmanship and exclusive fabrics. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is MIRTO expensive?

MIRTO's best seller, White spread-collar tailored-fit travel-shirt, sells €105.00 on mirto.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check mirto.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does MIRTO have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: MIRTO advertises on Facebook and Instagram and on Google, where its offers often run. Check mirto.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy MIRTO?

MIRTO sells on its own website, mirto.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns MIRTO?

Gravity by Benchr records a company based in Madrid, Spain, founded in 1956 according to LinkedIn, on a domain registered in 1998, with 125 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is MIRTO growing?

Not at the moment. Gravity by Benchr estimates about 52,900 visits to mirto.com in September 2026, down 40% in a month and down 1% over three months. MIRTO ranks #158 of 4,317 Clothing brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MIRTO use?

Gravity by Benchr identifies mirto.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is MIRTO's ad budget?

Gravity by Benchr does not publish a spend figure for MIRTO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Spain?

Among Clothing brands in Spain in the Gravity by Benchr index, MIRTO ranks #158 of 4,317 by estimated traffic. Its closest competitors on the same market are Maison Hotel, TWOTHIRDS SLU, Gimaguas, Thinking MU and ORGGEÏL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIRTO.