Brand page · Apparel & Accessories
Misha & Puff traffic, ads & competitors 46k visits a month, 55 active Meta ads.
Misha & Puff — Misha & Puff is a clothing brand that creates ethically crafted apparel for babies, kids, and adults using craft-led, modern, artisan-made styles and premium fibers. In September 2026 misha-and-puff.com drew an estimated 46k visits, up 14% on the month before. It ranks #183 of 8,566 Apparel & Accessories brands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Misha & Puff is a clothing brand that creates ethically crafted apparel for babies, kids, and adults using craft-led, modern, artisan-made styles and premium fibers.
01 · Traffic
Misha & Puff website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Misha & Puff drew an estimated 46k visits in September 2026, up 14% on the month before and up 39% over three months.
- Worldwide#182,640of 4.5m sites · Top 5%
- In United States#58,347of 1.2m sites · Top 5%
- Apparel & Accessories, worldwide#521of 19,191 brands · Top 5%
- Apparel & Accessories, United States#183of 8,566 brands · Top 5%
46k
estimated visits in September
1 mo ▲ +14.1%4 mo ▲ +38.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Misha & Puff reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Misha & Puff holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Baby Clothing Store Women's Clothing Store Clothing Store Baby Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Misha & Puff best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Misha & Puff sells on Shopify, 57% of its catalogue in stock. The best seller is Digital Knitting Pattern - Scout Scarf, at US$5.50, followed by Digital Knitting Pattern - Wiggle Scarf and Digital Knitting Pattern - ZigZag Scarf.
#1Digital Knitting Pattern - Scout ScarfMisha & PuffUS$5.50In stock
#2Digital Knitting Pattern - Wiggle ScarfMisha & PuffUS$5.50In stock
#3Digital Knitting Pattern - ZigZag ScarfMisha & PuffUS$5.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Misha & Puff in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 52% of the catalogue
- In stock
- 57%
- Upper price quartile
- US$99.00
- Currency
- USD
04 · Ads
Misha & Puff ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Misha & Puff runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Baby Clothes | Kids Clothes | Adult Clothes | Misha & PuffMisha & Puff12 Oct 2026image
Baby Clothes | Kids Clothes | Adult Clothes | Misha & PuffMisha & Puff11 Oct 2026image
Baby Clothes | Kids Clothes | Adult Clothes | Misha & PuffMisha & Puff11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mike Bukhinverified
Text ad19 Oct 2026Mike Bukhinverified
Text ad19 Oct 2026Mike Bukhinverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Misha & Puff influencers
The creators who tag @misha_and_puff on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @misha_and_puff on Instagram, led by hanakao/ハナカオ (21k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| hhanakao/ハナカオ@hanakao.select · 🇯🇵 JP | Fashion style luxury Creator | 21k | 0.3% | 10 | Tagged @misha_and_puff |
06 · Competitors according to Gravity
Misha & Puff competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Misha & Puff among Apparel & Accessories brands. The closest is Jacadi Paris India, then Tajinebanane, Patagonia Argentina, a-lafont.com, Blusss, Karyn Coo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jacadi Paris Indiajacadi.in | |||||||
| Tajinebananetajinebanane.fr | |||||||
| Patagonia Argentinapatagonia-ar.com | |||||||
| a-lafont.coma-lafont.com | |||||||
| Blusssblusss.com | |||||||
| Karyn Cookaryncoo.com |
07 · Company
Who is behind Misha & Puff?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Misha & Puff is an e-commerce brand, founded in 2012 according to LinkedIn, on a domain registered in June 2011. It employs about 27 people.
- Founded
- 2012, per LinkedIn
- Domain registered
- 16 Jun 2011
- Employees
- 27 on LinkedIn
- Own store
- misha-and-puff.com · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Misha & Puff
What people ask Google about Misha & Puff.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Misha & Puff legit or a scam?
According to Gravity by Benchr, Misha & Puff is a brand: its website has existed since June 2011, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 223,007 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Misha & Puff?
Misha & Puff is a clothing brand that creates ethically crafted apparel for babies, kids, and adults using craft-led, modern, artisan-made styles and premium fibers. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Misha & Puff prices: how much is it?
Misha & Puff's best seller, Digital Knitting Pattern - Scout Scarf, sells US$5.50 on misha-and-puff.com. 57% of the catalogue is in stock. Gravity does not track prices daily: check misha-and-puff.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Misha & Puff discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Misha & Puff advertises on Facebook and Instagram and on Google, where its offers often run. Check misha-and-puff.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Misha & Puff?
Misha & Puff sells on its own website, misha-and-puff.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Misha & Puff?
Gravity by Benchr records a company, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Misha & Puff doing well?
Yes. Gravity by Benchr estimates about 46,000 visits to misha-and-puff.com in September 2026, up 14% in a month and up 39% over three months. Misha & Puff ranks #183 of 8,566 Apparel & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Misha & Puff use?
Gravity by Benchr identifies misha-and-puff.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records.
What is Misha & Puff's ad budget?
Gravity by Benchr does not publish a spend figure for Misha & Puff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands?
Among Apparel & Accessories brands in the Gravity by Benchr index, Misha & Puff ranks #183 of 8,566 by estimated traffic. Its closest competitors on the same market are Jacadi Paris India, Tajinebanane, Patagonia Argentina, a-lafont.com and Blusss. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Misha & Puff.