Brand page · Luggage & Bags · Denmark
Mismo: 31.9k visits a month, 17 active Meta ads.
Mismo — Mismo is a Scandinavian luxury accessories brand that creates bags and travel accessories designed to last, age and evolve throughout life's journeys, embracing slow consumerism and individual style rather than fast fashion. In September 2026 mismo.dk drew an estimated 31.9k visits, up 3% on the month before. It ranks #27 of 286 Luggage & Bags brands in Denmark.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Mismo is a Scandinavian luxury accessories brand that creates bags and travel accessories designed to last, age and evolve throughout life's journeys, embracing slow consumerism and individual style rather than fast fashion.
01 · Traffic
How much traffic Mismo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mismo drew an estimated 31.9k visits in September 2026, up 3% on the month before and down 6% over three months.
- Worldwide#249,911of 4.5m sites · Top 10%
- In United States#78,250of 1.2m sites · Top 10%
- Luggage & Bags, worldwide#69of 991 brands · Top 10%
- Luggage & Bags, United States#27of 286 brands · Top 10%
31.9k
estimated visits in September
1 mo ▲ +3.3%4 mo ▼ −5.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mismo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mismo holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mismo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mismo sells on Shopify, 83% of its catalogue in stock. The best seller is M/S Backpack – Navy/Dark Brown, at DKK 4,500.00, followed by M/S Endeavour - Navy/Dark Brown and M/S Office - Navy/Dark Brown.
#1M/S Backpack – Navy/Dark BrownMismoDKK 4,500.00In stock
#2M/S Endeavour - Navy/Dark BrownMismoDKK 5,200.00In stock
#3M/S Office - Navy/Dark BrownMismoDKK 3,900.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mismo in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 10% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$674.29
- Currency
- DKK
04 · Ads
What Mismo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mismo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image).
From city performance to cottage getawaysMISMO2 Sept 2026image
From city performance to cottage getawaysMISMO28 Aug 2026image
From city performance to cottage getawaysMISMO28 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Opumo Ltdverified
Image ad20 Oct 2026Opumo Ltdverified
Image ad20 Oct 2026Opumo Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mismo.
The creators who tag @official_mismo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @official_mismo on Instagram, led by Robert Kjartansson (680k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRobert Kjartansson@robbi_ak · 🇸🇪 SE | Fashion style luxury Creator | 680k | 0.3% | 1 | Tagged @official_mismo |
06 · Competitors according to Gravity
Who Mismo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mismo among Luggage & Bags brands in Denmark. The closest is SteamLine Luggage, then FLYCO Singapore, Masaar Travelers, samsonite, Aer, departureluggage.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SteamLine Luggagesteamlineluggage.com | |||||||
| FLYCO Singaporeflycotravel.com | |||||||
| Masaar Travelersmasaartravels.com | |||||||
| samsonitesamsonite.com.sa | |||||||
| Aeraerjapan.jp | |||||||
| departureluggage.comdepartureluggage.com |
07 · Company
The company behind Mismo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mismo is a company based in Copenhagen, Denmark, founded in 2006 according to LinkedIn, on a domain registered in September 2004. It employs about 197 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Copenhagen
- Founded
- 2006, per LinkedIn
- Domain registered
- 8 Sept 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 197 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mismo.dk · Shopify · EUR
- Catalogue
- 267 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mismo
What people ask Google about Mismo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mismo legit?
According to Gravity by Benchr, Mismo is a brand based in Copenhagen, Denmark: its website has existed since September 2004, it sells on a Shopify store, it employs 197 people on LinkedIn, it has 28,551 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Mismo?
Mismo is a Scandinavian luxury accessories brand that creates bags and travel accessories designed to last, age and evolve throughout life's journeys, embracing slow consumerism and individual style rather than fast fashion. Gravity by Benchr classifies it under Luggage & Bags, with Luggage & Bags making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mismo expensive?
Mismo's best seller, M/S Backpack – Navy/Dark Brown, sells DKK 4,500.00 on mismo.dk. 83% of the catalogue is in stock. Gravity does not track prices daily: check mismo.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mismo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mismo advertises on Facebook and Instagram and on Google, where its offers often run. Check mismo.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mismo?
Mismo sells on its own website, mismo.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Mismo?
Gravity by Benchr records a company based in Copenhagen, Denmark, founded in 2006 according to LinkedIn, on a domain registered in 2004, with 197 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mismo doing well?
Not at the moment. Gravity by Benchr estimates about 31,900 visits to mismo.dk in September 2026, up 3% in a month and down 6% over three months. Mismo ranks #27 of 286 Luggage & Bags brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mismo use?
Gravity by Benchr identifies mismo.dk as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Mismo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mismo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Luggage & Bags brands in Denmark?
Among Luggage & Bags brands in Denmark in the Gravity by Benchr index, Mismo ranks #27 of 286 by estimated traffic. Its closest competitors on the same market are SteamLine Luggage, FLYCO Singapore, Masaar Travelers, samsonite and Aer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mismo.