Brand page · Clothing · United Kingdom
Missguided: 1.2M visits a month, 152 active Meta ads.
Missguided — Missguided is a fashion retailer offering stylish and affordable clothing, including dresses, tops, bodysuits, and jeans. They release new arrivals weekly to help customers look and feel confident. In September 2026 missguided.com drew an estimated 1.2M visits, down 18% on the month before. It ranks #113 of 97,158 Clothing brands in United Kingdom and holds a 1.2 Trustpilot rating over 51,437 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Missguided is a fashion retailer offering stylish and affordable clothing, including dresses, tops, bodysuits, and jeans. They release new arrivals weekly to help customers look and feel confident.
01 · Traffic
How much traffic Missguided gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Missguided drew an estimated 1.2M visits in September 2026, down 18% on the month before and down 31% over three months.
- Worldwide#12,884of 4.5M sites · Top 1%
- In United States#4,298of 1.2M sites · Top 1%
- Clothing, worldwide#968of 459,295 brands · Top 1%
- Clothing, United States#113of 97,158 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −17.7%4 mo ▼ −30.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Missguided.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Missguided holds 1.2 out of 5 on Trustpilot over 51,437 reviews, 218 of them in the last twelve months: 51% of customers give five stars and 19% one star. That volume places Missguided in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Missguided sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Missguided's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Missguided in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Missguided is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Missguided runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
New Autumn Wear Just LandedMissguided13 Oct 2026image
Samantha Kenny Wears MissguidedMissguided13 Oct 2026video
MG as work by @RuthyoungMissguided13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Roadget Business Pte. Ltd.verified
Text ad19 Oct 2026Roadget Business Pte. Ltd.verified
Text ad19 Oct 2026Roadget Business Pte. Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Missguided.
The creators who tag @missguided on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @missguided on Instagram, led by Dominique | Content Creator (10K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDominique | Content Creator@dominiquejane92 · 🇳🇿 NZ | Travel tourism exploration Creator | 10K | 1.3% | 13 | Tagged @missguided |
06 · Competitors according to Gravity
Who Missguided competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Missguided among Clothing brands in United Kingdom. The closest is SHEINgb, then Outcast Clothing, JoeY, ricidress, bebe, thestorewoerden.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SHEINgbshein.co.uk | |||||||
| Outcast Clothingoutcast-clothing.co.uk | |||||||
| JoeYjoeyclothing.com | |||||||
| ricidressricidress.com | |||||||
| bebebebe.com | |||||||
| thestorewoerdenthestorewoerden.nl |
07 · Company
The company behind Missguided.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Missguided is a company based in United Kingdom, on a domain registered in December 2005.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 27 Dec 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- missguided.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Missguided
What people ask Google about Missguided.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Missguided legit or a scam?
According to Gravity by Benchr, Missguided is a brand based in United Kingdom: its website has existed since December 2005, its Trustpilot profile is claimed by the brand, it has 7,954,027 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Missguided?
Customers rate Missguided 1.2 out of 5 on Trustpilot over 51,437 reviews, 218 of them in the last twelve months: 51% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Missguided?
Missguided is a fashion retailer offering stylish and affordable clothing, including dresses, tops, bodysuits, and jeans. They release new arrivals weekly to help customers look and feel confident. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Missguided have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Missguided advertises on Facebook and Instagram and on Google, where its offers often run. Check missguided.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Missguided?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Missguided growing?
Not at the moment. Gravity by Benchr estimates about 1,159,800 visits to missguided.com in September 2026, down 18% in a month and down 31% over three months. Missguided ranks #113 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Missguided spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Missguided on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Missguided ranks #113 of 97,158 by estimated traffic. Its closest competitors on the same market are SHEINgb, Outcast Clothing, JoeY, ricidress, bebe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Missguided.