Brand page · Pet Supplies · United States
The Missing Link: 37.5k visits a month, 20 active Meta ads, Gravity score 494.
The Missing Link — Missing Link Products is a pet supplement company that develops and sells nutritional supplements including powders, soft chews, and dental treats to support pet health and wellness. In September 2026 missinglinkproducts.com drew an estimated 37.5k visits, down 51% on the month before. It ranks #318 of 7,399 Pet Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Missing Link Products is a pet supplement company that develops and sells nutritional supplements including powders, soft chews, and dental treats to support pet health and wellness.
01 · Traffic
How much traffic The Missing Link gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Missing Link drew an estimated 37.5k visits in September 2026, down 51% on the month before and up 49% over three months.
- Worldwide#217,438of 4.5m sites · Top 5%
- In United States#68,579of 1.2m sites · Top 10%
- Pet Supplies, worldwide#1,821of 52,845 brands · Top 5%
- Pet Supplies, United States#318of 7,399 brands · Top 5%
37.5k
estimated visits in September
1 mo ▼ −50.8%4 mo ▲ +49.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Missing Link.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Missing Link holds 3.3 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Pet Store Veterinarian Animal Feed Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Missing Link sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Missing Link sells on Shopify, 100% of its catalogue in stock. The best seller is Hip & Joint Supplement Powder for Dogs, at US$29.99–US$84.99, followed by Senior Supplement for Dogs 1 lb. Powder and Skin & Coat Supplement Powder For Dogs.
#1Hip & Joint Supplement Powder for DogsThe Missing LinkUS$29.99–US$84.99In stock
#2Senior Supplement for Dogs 1 lb. PowderThe Missing LinkUS$34.99In stock
#3Skin & Coat Supplement Powder For DogsThe Missing LinkUS$25.99–US$79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Missing Link in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 90% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$31.99
- Currency
- USD
04 · Ads
What The Missing Link is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Missing Link runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Hip & Joint Supplement for DogsThe Missing Link29 Sept 2026video
Hip & Joint Supplement for DogsThe Missing Link17 Sept 2026image
Hip & Joint Supplement for DogsThe Missing Link17 Jul 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026W.F. Young, Inc.verified
Text ad20 Oct 2026W.F. Young, Inc.verified
Text ad20 Oct 2026W.F. Young, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Missing Link.
The creators who tag @themissinglinkpet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @themissinglinkpet on Instagram, led by Abby Marie | Easy, Healthy, High Protein Recipes (66.9k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAbby Marie | Easy, Healthy, High Protein Recipes@abbymarie.co · 🇺🇸 US | Food cooking nutrition Creator | 66.9k | 0.9% | 1 | Tagged @themissinglinkpet |
06 · Competitors according to Gravity
Who The Missing Link competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Missing Link among Pet Supplies brands in United States. The closest is Wholistic Pet Organics, then HolistaPet, Myos Pet, Fera Pets, SaFeline pet®, PawsyLabs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wholistic Pet Organicswholisticpetorganics.com | |||||||
| HolistaPetholistapet.com | |||||||
| Myos Petmyospet.com | |||||||
| Fera Petsferapets.com | |||||||
| SaFeline pet®safelinepet.com | |||||||
| PawsyLabspawsylabs.com |
07 · Company
The company behind The Missing Link.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Missing Link is a company based in East Longmeadow, United States, founded in 2011 according to LinkedIn, on a domain registered in January 2007. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · East Longmeadow
- Founded
- 2011, per LinkedIn
- Domain registered
- 16 Jan 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- missinglinkproducts.com · Shopify · USD
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Missing Link
What people ask Google about The Missing Link.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Missing Link legit or a scam?
According to Gravity by Benchr, The Missing Link is a brand based in East Longmeadow, United States: its website has existed since January 2007, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 18,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Missing Link known for?
Missing Link Products is a pet supplement company that develops and sells nutritional supplements including powders, soft chews, and dental treats to support pet health and wellness. Gravity by Benchr classifies it under Pet Supplies, with Pet Vitamins & Supplements making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Missing Link prices: how much is it?
The Missing Link's best seller, Hip & Joint Supplement Powder for Dogs, sells from US$29.99 to US$84.99 on missinglinkproducts.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check missinglinkproducts.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Missing Link have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Missing Link advertises on Facebook and Instagram and on Google, where its offers often run. Check missinglinkproducts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Missing Link?
The Missing Link sells on its own website, missinglinkproducts.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Missing Link?
Gravity by Benchr records a company based in East Longmeadow, United States, founded in 2011 according to LinkedIn, on a domain registered in 2007, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Missing Link growing?
Yes. Gravity by Benchr estimates about 37,500 visits to missinglinkproducts.com in September 2026, down 51% in a month and up 49% over three months. The Missing Link ranks #318 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Missing Link use?
Gravity by Benchr identifies missinglinkproducts.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Missing Link's ad budget?
Gravity by Benchr does not publish a spend figure for The Missing Link on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, The Missing Link ranks #318 of 7,399 by estimated traffic. Its closest competitors on the same market are Wholistic Pet Organics, HolistaPet, Myos Pet, Fera Pets and SaFeline pet®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Missing Link.