Brand page · Building Materials · New Zealand
Mitre 10: 3.8M visits a month, 143 active Meta ads.
Mitre 10 — Mitre 10 is New Zealand's largest home improvement and garden retailer and trade merchant, operating as a co-operative of independent locally owned stores that serve DIYers and tradies. In September 2026 mitre10.co.nz drew an estimated 3.8M visits, down 4% on the month before. It ranks #1 of 143 Building Materials brands in New Zealand and holds a 2.9 Trustpilot rating over 180 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Mitre 10 is New Zealand's largest home improvement and garden retailer and trade merchant, operating as a co-operative of independent locally owned stores that serve DIYers and tradies.
01 · Traffic
How much traffic Mitre 10 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mitre 10 drew an estimated 3.8M visits in September 2026, down 4% on the month before and up 3% over three months.
- Worldwide#4,893of 4.5M sites · Top 1%
- In New Zealand#10of 26.3K sites · Top 1%
- Building Materials, worldwide#14of 90,845 brands · Top 1%
- Building Materials, New Zealand#1of 143 brands · Top 1%
3.8M
estimated visits in September
1 mo ▼ −4.5%4 mo ▲ +2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mitre 10.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mitre 10 holds 2.9 out of 5 on Trustpilot over 180 reviews, 21 of them in the last twelve months: 32% of customers give five stars and 54% one star. That volume places Mitre 10 in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Home Improvement Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mitre 10 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mitre 10's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mitre 10 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mitre 10 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mitre 10 runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since December 2023 (image, text, video).
Your chance to win bigMitre 10 New Zealand6 Oct 2026video
Mitre 10 New Zealand5 Oct 2026video
Meet the Amalfi Occasional SetMitre 10 New Zealand5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MITRE 10 (NEW ZEALAND) LIMITEDverified
Image ad21 Oct 2026MITRE 10 (NEW ZEALAND) LIMITEDverified
Text ad21 Oct 2026MITRE 10 (NEW ZEALAND) LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mitre 10.
The creators who tag @mitre10nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mitre 10 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mitre 10 among Building Materials brands in New Zealand. The closest is Hagebau, then hornbach.ch, homebase.co.uk, homedepot.com, menards.com, sutherlands.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hagebauhagebau.at | |||||||
| hornbach.chhornbach.ch | |||||||
| homebase.co.ukhomebase.co.uk | |||||||
| homedepot.comhomedepot.com | |||||||
| menards.commenards.com | |||||||
| sutherlands.comsutherlands.com |
07 · Company
The company behind Mitre 10.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mitre 10 is a company based in New Zealand, founded in 1974 according to LinkedIn, on a domain registered in February 1997. It employs about 2,066 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 1974, per LinkedIn
- Domain registered
- 27 Feb 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,066 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mitre10.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mitre 10
What people ask Google about Mitre 10.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mitre 10 a legit company?
According to Gravity by Benchr, Mitre 10 is a brand based in New Zealand: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it employs 2,066 people on LinkedIn, it has 41,722 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Mitre 10 reviews: is it worth it?
Customers rate Mitre 10 2.9 out of 5 on Trustpilot over 180 reviews, 21 of them in the last twelve months: 32% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mitre 10?
Mitre 10 is New Zealand's largest home improvement and garden retailer and trade merchant, operating as a co-operative of independent locally owned stores that serve DIYers and tradies. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Does Mitre 10 have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mitre 10 advertises on Facebook and Instagram and on Google, where its offers often run. Check mitre10.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Mitre 10?
Gravity by Benchr records a company based in New Zealand, founded in 1974 according to LinkedIn, on a domain registered in 1997, with 2,066 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mitre 10 growing?
Yes. Gravity by Benchr estimates about 3,803,000 visits to mitre10.co.nz in September 2026, down 4% in a month and up 3% over three months. Mitre 10 ranks #1 of 143 Building Materials brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Mitre 10 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mitre 10 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in New Zealand?
Among Building Materials brands in New Zealand in the Gravity by Benchr index, Mitre 10 ranks #1 of 143 by estimated traffic. Its closest competitors on the same market are Hagebau, hornbach.ch, homebase.co.uk, homedepot.com, menards.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mitre 10.