Brand page · Plumbing · Australia
Mitre 10: 1.7m visits a month, 67 active Meta ads.
Mitre 10 — Mitre 10 Australia is an independent hardware store that provides home improvement solutions and sells various hardware products including bathroom fixtures, laundry equipment, and outdoor power equipment. In September 2026 mitre10.com.au drew an estimated 1.7m visits, up 12% on the month before. It ranks #1 of 648 Plumbing brands in Australia and holds a 2.8 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Mitre 10 Australia is an independent hardware store that provides home improvement solutions and sells various hardware products including bathroom fixtures, laundry equipment, and outdoor power equipment.
01 · Traffic
How much traffic Mitre 10 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mitre 10 drew an estimated 1.7m visits in September 2026, up 12% on the month before and up 8% over three months.
- Worldwide#9,466of 4.5m sites · Top 1%
- In Australia#171of 105k sites · Top 1%
- Plumbing, worldwide#10of 39,496 brands · Top 1%
- Plumbing, Australia#1of 648 brands · Top 1%
1.7m
estimated visits in September
1 mo ▲ +12.5%4 mo ▲ +8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mitre 10.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mitre 10 holds 2.8 out of 5 on Trustpilot over 16 reviews, 7 of them in the last twelve months: 31% of customers give five stars and 69% one star.
Do-it-Yourself Shop Electronics Store Hardware Accessories Store Hardware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mitre 10 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mitre 10's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mitre 10 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Mitre 10 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mitre 10 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Surround by LaminexMitre 1013 Oct 2026video
Check Out Our BBQ Range!Mitre 1012 Oct 2026image
Surround by LaminexMitre 109 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MITRE 10 AUSTRALIA PTY LTDverified
Image ad21 Oct 2026MITRE 10 AUSTRALIA PTY LTDverified
Text ad21 Oct 2026MITRE 10 AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mitre 10.
The creators who tag @mitre10 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mitre 10 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mitre 10 among Plumbing brands in Australia. The closest is homedepot.com, then Hagebau, Ace Hardware Corporation, hardwarestore.com, sutherlands.com, homehardware.ca.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| homedepot.comhomedepot.com | |||||||
| Hagebauhagebau.at | |||||||
| Ace Hardware Corporationacehardware.com | |||||||
| hardwarestore.comhardwarestore.com | |||||||
| sutherlands.comsutherlands.com | |||||||
| homehardware.cahomehardware.ca |
07 · Company
The company behind Mitre 10.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mitre 10 is a company based in Australia, founded in 1959 according to LinkedIn. It employs about 753 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1959, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 753 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mitre10.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mitre 10
What people ask Google about Mitre 10.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mitre 10 legit or a scam?
According to Gravity by Benchr, Mitre 10 is a brand based in Australia: it employs 753 people on LinkedIn, it has 17,214 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Mitre 10 reviews: is it worth it?
Customers rate Mitre 10 2.8 out of 5 on Trustpilot over 16 reviews, 7 of them in the last twelve months: 31% give five stars, 69% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mitre 10 sell?
Mitre 10 Australia is an independent hardware store that provides home improvement solutions and sells various hardware products including bathroom fixtures, laundry equipment, and outdoor power equipment. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Is there a Mitre 10 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mitre 10 advertises on Facebook and Instagram and on Google, where its offers often run. Check mitre10.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Mitre 10?
Gravity by Benchr records a company based in Australia, founded in 1959 according to LinkedIn, with 753 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mitre 10 doing well?
Yes. Gravity by Benchr estimates about 1,697,500 visits to mitre10.com.au in September 2026, up 12% in a month and up 8% over three months. Mitre 10 ranks #1 of 648 Plumbing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Mitre 10 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mitre 10 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Australia?
Among Plumbing brands in Australia in the Gravity by Benchr index, Mitre 10 ranks #1 of 648 by estimated traffic. Its closest competitors on the same market are homedepot.com, Hagebau, Ace Hardware Corporation, hardwarestore.com and sutherlands.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mitre 10.