Brand page · Clothing
mo-online.com: 920k visits a month, 26 active Meta ads.
mo-online.com — MO Fashion is a Portuguese fashion brand that began as Modalfa and has over 120 stores in Portugal with a presence in six international markets. In September 2026 mo-online.com drew an estimated 920k visits, up 34% on the month before. It ranks #3 of 978 Clothing brands and holds a 2.0 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
MO Fashion is a Portuguese fashion brand that began as Modalfa and has over 120 stores in Portugal with a presence in six international markets.
01 · Traffic
How much traffic mo-online.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mo-online.com drew an estimated 920k visits in September 2026, up 34% on the month before and up 41% over three months.
- Worldwide#15,452of 4.5m sites · Top 1%
- In Portugal#65of 21.8k sites · Top 1%
- Clothing, worldwide#1,193of 459,295 brands · Top 1%
- Clothing, Portugal#3of 978 brands · Top 1%
920k
estimated visits in September
1 mo ▲ +33.6%4 mo ▲ +41.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mo-online.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mo-online.com holds 2.0 out of 5 on Trustpilot over 43 reviews, 8 of them in the last twelve months: 14% of customers give five stars and 72% one star. That volume places mo-online.com in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Lingerie Store Fashion Accessories Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mo-online.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read mo-online.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places mo-online.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What mo-online.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mo-online.com runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Exclusivo OnlineMO7 Oct 2026image
Exclusivo OnlineMO7 Oct 2026video
Exclusivo OnlineMO7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Modalfa Comércio e Serviços, SAverified
Text ad21 Oct 2026Modalfa Comércio e Serviços, SAverified
Text ad21 Oct 2026Modalfa Comércio e Serviços, SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mo-online.com.
The creators who tag @mo_fashionstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mo_fashionstore on Instagram, led by Carmo Lebre (12.5k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarmo Lebre@carminholebre · 🇵🇹 PT | Fashion style luxury Creator | 12.5k | 3.1% | 4 | Tagged @mo_fashionstore |
06 · Competitors according to Gravity
Who mo-online.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mo-online.com among Clothing brands. The closest is Modivo.lt, then peek-cloppenburg.nl, Old Navy México, worldbox, obdesign.com.tw, wefashion.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Modivo.ltmodivo.lt | |||||||
| peek-cloppenburg.nlpeek-cloppenburg.nl | |||||||
| Old Navy Méxicooldnavy.mx | |||||||
| worldboxworldbox.pl | |||||||
| obdesign.com.twobdesign.com.tw | |||||||
| wefashion.comwefashion.com |
07 · Company
The company behind mo-online.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mo-online.com is an e-commerce brand, founded in 1995 according to LinkedIn, on a domain registered in January 2004. It employs about 337 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1995, per LinkedIn
- Domain registered
- 24 Jan 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 337 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mo-online.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mo-online.com
What people ask Google about mo-online.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mo-online.com legit or a scam?
According to Gravity by Benchr, mo-online.com is a brand: its website has existed since January 2004, it sells on a Salesforce_commerce store, it employs 337 people on LinkedIn, it has 244,097 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
mo-online.com reviews
Customers rate mo-online.com 2.0 out of 5 on Trustpilot over 43 reviews, 8 of them in the last twelve months: 14% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is mo-online.com known for?
MO Fashion is a Portuguese fashion brand that began as Modalfa and has over 120 stores in Portugal with a presence in six international markets. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does mo-online.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: mo-online.com advertises on Facebook and Instagram and on Google, where its offers often run. Check mo-online.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy mo-online.com?
mo-online.com sells on its own website, mo-online.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns mo-online.com?
Gravity by Benchr records a company, founded in 1995 according to LinkedIn, on a domain registered in 2004, with 337 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is mo-online.com doing well?
Yes. Gravity by Benchr estimates about 919,900 visits to mo-online.com in September 2026, up 34% in a month and up 41% over three months. mo-online.com ranks #3 of 978 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does mo-online.com use?
Gravity by Benchr identifies mo-online.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does mo-online.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for mo-online.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, mo-online.com ranks #3 of 978 by estimated traffic. Its closest competitors on the same market are Modivo.lt, peek-cloppenburg.nl, Old Navy México, worldbox and obdesign.com.tw. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mo-online.com.